Haute couture refers to exclusive, high-quality clothing made to order for individual clients. To be considered haute couture, a designer must have a workshop in Paris employing at least 15 people full-time to create customized outfits for both daytime and evening wear, with multiple fittings for each client. While the French government promotes strict standards for haute couture, some designers have more loosely used the term to describe their high fashion creations.
16. No clothing is more exquisitely crafted – or more expensive – than haute couture Every piece of haute couture clothing is the product of hours upon hours of manual labor.
17. Middle & L ow-end market Case study: Highsun String & Cloth Market
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19. How to make custom-made clothes Choose the style you want Buy the cloth you need Measure your size Bring the size to the tailor
20. Who go to the tailors The elderly: few options in the ready-to wear market F emale: critical Foreigners : taller and stronger
21. Tailors Most come from Zhejiang province . Have more than ten years experience . Do not communicate with the customers directly . They just provide manual work.
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25. 1950s and 60s with most tailor shops and all ages of consumers development of garment industry people's living standards influx of Hong Kong and Taiwan clothing clothing market became very active Not so much requirements but some main type