Socialnomics refers to how people work with social media. It is the topic of a book by Erik Qualman that examines the rise of social media and questions whether it is just a fad. The document defines Socialnomics, discusses what Web 2.0 is, and how social media has become the number one online activity, surpassing even porn. It provides statistics on how quickly Facebook reached 50 million users compared to other technologies like radio, television, and the internet.

1. Socialnomics

2. Can anyone explain what Socialnomics is?

3. Aim of session
• Be able to define what Socialnomics is
• Understand what Web 2.0 is
• Decide if social media is a fad

4. What is Socialnomics?
• Book written by Erik Qualman
• Explains how we work with social media
• Questions if social media is a fad
• Looks at the Web 2.0 effect

5. Social media is the No1 activity on the web
It’s overtaken porn!

6. Activity
Using the Lego blocks guess …
How long did it take for the following media to reach 50
Million users?
• Radio
• TV
• Internet
• Ipod
• Facebook

7. Activity
How long did it take for the following media to reach 50
Million users?
38
Years / Lego Blocks
13
4 3 1
Radio Tv Internet IPod Facebook

8. Activity
How long did it take for the following media to reach 50
Million users?
38
Years / Lego Blocks
13
4 3 1
Radio Tv Internet IPod Facebook

9. If Facebook was a country…
Country / % of World
Rank Population
Territory population
1 China 1,342,590,000 19.50%
2 India 1,194,640,000 17.30%
Facebook 500,000,000 7.26%
3 United States 310,902,000 4.50%
4 Indonesia 237,556,363 3.44%
5 Brazil 190,732,694 2.76%
22 United Kingdom 61,792,000 0.90%

10. What happens in Vegas ….

11. Are we saying too much?
• Soon we will no longer search for information
- it will find us

12. Summarize
• What is Socialnomics?
• Define what Web 2.0 is.
• Is social media a fad?
• Questions???