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CHAPTER 5

               Globalization and cultural choice



“I do not want my house to be walled in on            cultures giving way to a world dominated by          Policies that regulate the
all sides and my windows to be stuffed. I             Western values and symbols. The questions go
                                                                                                           advance of economic
want the cultures of all lands to be blown            deeper. Do economic growth and social progress
about my house as freely as possible. But I           have to mean adoption of dominant Western val-       globalization must
refuse to be blown off my feet by any.”               ues? Is there only one model for economic pol-
                                                                                                           promote, rather than
                        —Mahatma Gandhi1              icy, political institutions and social values?
                                                           The fears come to a head over investment,       quash, cultural freedoms
When historians write of the world’s recent his-      trade and migration policies. Indian activists
tory, they are likely to reflect on two trends: the   protest the patenting of the neem tree by foreign
advance of globalization and the spread of            pharmaceutical companies. Anti-globalization
democracy. Globalization has been the more            movements protest treating cultural goods the
contentious, because it has effects both good and     same as any other commodity in global trade and
bad, and democracy has opened space for peo-          investment agreements. Groups in Western Eu-
ple to protest the bad effects. So, controversies     rope oppose the entry of foreign workers and
rage over the environmental, economic and so-         their families. What these protesters have in
cial consequences of globalization. But there is      common is the fear of losing their cultural iden-
another domain of globalization, that of cul-         tity, and each contentious issue has sparked
ture and identity, which is just as controversial     widespread political mobilization.
and even more divisive because it engages or-              How should governments respond? This
dinary people, not just economists, government        chapter argues that policies that regulate the ad-
officials and political activists.                    vance of economic globalization—the move-
     Globalization has increased contacts be-         ments of people, capital, goods and ideas—must
tween people and their values, ideas and ways         promote, rather than quash, cultural freedoms.
of life in unprecedented ways (feature 5.1). Peo-     It looks at three policy challenges that are among
ple are travelling more frequently and more           the most divisive in today’s public debates:
widely. Television now reaches families in the        • Indigenous people, extractive industries
deepest rural areas of China. From Brazilian               and traditional knowledge. Controversy
music in Tokyo to African films in Bangkok, to             rages over the importance of extractive in-
Shakespeare in Croatia, to books on the history            dustries for national economic growth and
of the Arab world in Moscow, to the CNN                    the socio-economic and cultural exclusion
world news in Amman, people revel in the di-               and dislocation of indigenous people that
versity of the age of globalization.                       often accompany mining activities. Indige-
     For many people this new diversity is ex-             nous people’s traditional knowledge is rec-
citing, even empowering, but for some it is dis-           ognized by the Convention on Biological
quieting and disempowering. They fear that                 Diversity but not by the global intellectual
their country is becoming fragmented, their val-           property rights regime as embodied in the
ues lost as growing numbers of immigrants                  World Intellectual Property Organization
bring new customs and international trade and              and the Trade-Related Aspects of Intellec-
modern communications media invade every                   tual Property Rights agreement.
corner of the world, displacing local culture.        • Trade in cultural goods. International trade
Some even foresee a nightmarish scenario of                and investment negotiations have been
cultural homogenization—with diverse national              divided over the question of a “cultural


GLOBALIZATION AND CULTURAL CHOICE                                                                                                   85
Feature 5.1 What’s new about globalization’s implications for identity politics?
     Cross-border flows of investment and knowl-               medicinal value, food varieties that consumers                     people had both communal land ownership
     edge, films and other cultural goods, and peo-            demand and other valuable knowledge. En-                           and mineral rights over their territory and that
     ple are not new phenomena. Indigenous people              trepreneurs were quick to see the market po-                       attempts to dispossess them constituted racial
     have struggled for centuries to maintain their            tential if they could patent and sell this                         discrimination. Indigenous people now own
     identity and way of life against the tide of for-         knowledge. So traditional knowledge is in-                         or control more than 16% of Australia, with the
     eign economic investment and the new set-                 creasingly misappropriated, with many “in-                         Indigenous Land Corporation expected to be
     tlers that often come with it. As chapter 2               ventions” falsely awarded patents. Examples                        fully funded with a A$1.3 billion capital base,
     shows, new settlers have spread their culture,            include the medicinal properties of the sacred                     to be used to purchase land for indigenous
     sometimes by design, often by failing to re-              Ayahuasca plant in the Amazon basin                                people unable to gain ownership by other
     spect indigenous ways of life. Similarly, the             (processed by indigenous communities for                           means.6
     free flow of films has been an essential part of          centuries); the Maca plant in Peru, which en-
     the development of the industry since the early           hances fertility (known by Andean Indians                          Flows of cultural goods—films and other
     20th century. And people have moved across                when the Spanish arrived in the 16th cen-                          audiovisual products
     national borders from the earliest times. In-             tury); and a pesticidal extract from the neem                      The controversy over cultural goods in inter-
     ternational migration has risen in recent                 tree used in India for its antiseptic properties                   national trade and investment agreements has
     decades but is still below 3% of world popu-              (common knowledge since ancient times).                            intensified because of exponential growth in
     lation, no higher than it was when it last peaked              Developing countries seldom have the re-                      the quantity of trade, increasing concentration
     100 years ago.1                                           sources to challenge false patents in foreign                      of the film industry in Hollywood and the grow-
          What makes these flows a stronger source             jurisdictions—indigenous people even less so.                      ing influence of films and entertainment on
     of identity politics today? Are old problems              A March 2000 study concluded that 7,000                            youth lifestyles.
     worsening? Are new problems emerging? Or                  patents had been granted for the unauthorized                           World trade in cultural goods—cinema,
     are people simply freer, with more capacity to            use of traditional knowledge or the misappro-                      photography, radio and television, printed
     claim their rights? For each case, the answer             priation of medicinal plants.5                                     matter, literature, music and visual arts—
     is different but contains an element of all                    But indigenous groups are increasingly as-                    quadrupled, from $95 billion in 1980 to more
     three.                                                    sertive. Globalization has made it easier for in-                  than $380 billion in 1998.7 About four-fifths of
                                                               digenous people to organize, raise funds and                       these flows originate in 13 countries.8 Hollywood
     Indigenous people and flows of                            network with other groups around the world,                        reaches 2.6 billion people around the world,
     investment and knowledge                                  with greater political reach and impact than                       and Bollywood 3.6 billion.9
     Globalization has accelerated the flows of in-            before. The United Nations declared 1995–2004                           In the film industry US productions reg-
     vestment that profoundly affect the livelihoods           the International Decade for the World’s In-                       ularly account for about 85% of film audi-
     of many indigenous people. In the last 20 years           digenous People, and in 2000 the Permanent                         ences worldwide.10 In the audiovisual trade
     more than 70 countries have strengthened leg-             Forum on Indigenous Issues was created. In Au-                     with just the European Union, the United
     islation to promote investment in extractive in-          gust 2003 the Canadian government recog-                           States had an $8.1 billion surplus in 2000, di-
     dustries such as oil, gas and mining. Foreign             nized the ownership claims of the Tlicho Indians                   vided equally between films and television
     investment in these sectors is up sharply (figure         over a diamond-rich area in the Northwest Ter-                     rights.11 Of 98 countries around the world
     1). For example, investments in mining explo-             ritories. In October 2003 the Constitutional                       with comparable data, only 8 produced more
     ration and development in Africa doubled be-              Court of South Africa ruled that indigenous                        films than they imported annually in the
     tween 1990 and 1997.2                                                                                                        1990s.12 China, India and the Philippines are
           Because so many of the world’s untapped                                                                                among the largest producers in the number of
     natural resources are located in indigenous         Figure
                                                                                                                                  films per year. But the evidence changes when
                                                                                   Rapid increases in investments
     people’s territories, the global spread of in-      1                         in extractive industries in                    revenue is considered. Of global production
     vestments in mining and the survival of in-                                   developing countries, 1988–97                  of more than 3,000 films a year Hollywood ac-
     digenous people are inextricably linked (see                                                                                 counted for more than 35% of total industry
                                                                                   Inflows in mining, quarrying and petroleum
     map 5.1 and table 5.1). These trends have in-                                                                        5,671   revenues. Furthermore, in 1994–98, in 66 of
                                                         Millions of US$




                                                                           6,000
     creased pressure on indigenous people’s                                                                                      73 countries with data, the United States was
                                                                           5,000
     territories, resulting in forcible displacement                                                                              the first or second major country of origin of
     in Colombia, Ghana, Guyana, Indonesia,                                4,000                          3,580                   imported films.13
                                                                                       1988 1997
     Malaysia, Peru and the Philippines.3 If cur-                          3,000                                                       The European film industry, by contrast,
     rent trends continue, most large mines may                                            2,037                                  has been in decline over the past three decades.
                                                                           2,000
     end up being on the territory of indigenous                                                                      1,219       Production is down in Italy, which produced
                                                                           1,000
     people.4                                                                           561             599                       92 films in 1998, and Spain, which produced
           Globalization has also heightened de-                              0                                                   85, while remaining unchanged in the United
                                                                                     South and      Latin America   Developing
     mand for knowledge as an economic resource.                                      East Asia                      countries    Kingdom and Germany.14 France is the ex-
     Indigenous people have a rich resource of                  Source: UNCTAD 1999.                                              ception. Production there increased to 183
     traditional knowledge—about plants with                                                                                      films in 1998.15 The share of domestic films




86                                                                                                                                     HUMAN DEVELOPMENT REPORT 2004
viewed between 1984 and 2001 declined dra-                       TABLE 1                                                                   poor to rich countries. In the 1990s the
 matically in much of Europe, with the excep-                     Top 10 countries by share of migrant                                      foreign-born population in more developed
 tion of France and Germany, where policies                       population, 2000                                                          regions increased by 23 million.19 Today, al-
 support the domestic film industry. For the                      (Percent)                                                                 most 1 in 10 people living in those countries
 same period, the share of US films increased                                                                                               was born elsewhere.20
                                                                  United Arab Emirates                                  68
 across most of the continent (figure 2).                         Kuwait                                                49             •    Irregular migration has reached unprece-
      The international dominance of US films                     Jordan                                                39                  dented levels: up to 30 million people
 is just one aspect of the spread of Western                      Israel                                                37
                                                                  Singapore                                             34                  worldwide do not have legal residency sta-
 consumer culture. New satellite communica-
                                                                  Oman                                                  26                  tus in the country where they live.21
 tions technologies in the 1980s gave rise to a                   Switzerland                                           25
 powerful new medium with global reach and                        Australia                                             25             •    Circular migration. People who decide
 to such global media networks as CNN. The                        Saudi Arabia                                          24                  to migrate today are more likely to return
                                                                  New Zealand                                           22
 number of television sets per thousand people                                                                                              to their place of birth, or to move on to a
 worldwide more than doubled, from 113 in                         Source: UN 2003a.                                                         third country, than to stay in the first
 1980 to 229 in 1995. It has grown to 243 since                                                                                             country to which they migrate. With
 then.16 Consumption patterns are now global.                    Politics also influence the flow of people.                                cheaper communication and travel, mi-
 Market research has identified a “global elite”,           Repression can push people to leave; so can                                     grants stay in closer touch with their home
 a global middle class that follows the same                greater openness. Political transitions in the                                  communities.
 consumption style and prefers “global brands”.             former Soviet Union, Eastern Europe and the                                •    Diaspora network. Having friends and
 Most striking are “global teens”, who inhabit              Baltics made it possible for many people to                                     family abroad makes migration easier. Di-
 a “global space”, a single pop culture world,              leave for the first time in decades. But more                                   aspora networks provide shelter, work
 soaking up the same videos and music and                   than the numeric increase, the structure of mi-                                 and assistance with bureaucracy. So mi-
 providing a huge market for designer running               gration has changed radically.                                                  grants coming from the same country tend
 shoes, t-shirts and jeans.
                                                            •           Changing demographics. For Western Eu-                              to concentrate where others have settled:
                                                                        rope, Australia and North America, the                              92% of Algerian immigrants to Europe
 Flows of people
                                                                        growth in migration in the last decade was                          live in France, and 81% of Greek immi-
 Policies on immigration have become socially di-
                                                                        almost entirely concentrated in flows from                          grants in Germany.22 Chinese illegal emi-
 visive in many countries. Debates are not just
                                                                                                                                            gration has swelled the diaspora to some
 about jobs and competition for social welfare re-
                                                                                                                                            30–50 million people.23
 sources but about culture—whether immigrants           Figure          Fewer domestic films, more US
 should be required to adopt the language and           2               films: evolving film attendance,                               •    Remittances. In little more than 10 years
 values of their new society. Why are these issues                      1984–2001                                                           remittances to developing countries went
 more prominent today? What has globalization                                                                                               from $30 billion in 1990 to nearly $80 bil-
                                                                        Share of US films
 got to do with it?                                                                                                                         lion in 2002.24 Remittances sent from Sal-
                                                        Percent




                                                                  100
      Globalization is quantitatively and quali-                                                                   81
                                                                                                                                            vadorans abroad amounted to 13.3% of El
                                                                                 1984                                             77
 tatively reshaping international movements of                     80                   2001
                                                                                                                        74                  Salvador’s GDP in 2000.25
                                                                                                                             66
 people, with more migrants going to high-                                                          60        62
                                                                   60                                    53                            •    Asylum seekers and refugees. About
 income countries and wanting to maintain their                                         47     48
                                                                                  39                                                        9% of the world’s migrants are refugees
 cultural identities and ties with their home coun-                40
                                                                                                                                            (16 million people). Europe hosted more
 tries (table 1).
                                                                   20                                                                       than 2 million political asylum seekers
      People have always moved across borders,
                                                                                                                                            in 2000, four times more than North
 but the numbers have grown over the last three                     0
                                                                                                                                            America.26
 decades. The number of international mi-                                  US     France Italy           Spain      UK Germany
 grants—people living outside their country of                      0                                                                  •    Feminization. Women have always mi-
 birth—grew from 76 million in 1960 to 154                                                                              5                   grated as family members, but today more
                                                                   20
 million in 1990 and 175 million in 2000.17 Tech-                                                             18   17        17 16
                                                                                                    19   22                                 women are migrating alone for work
 nological advances make travel and communi-                       40                          34                                           abroad, leaving their families at home. For
 cation easier, faster and cheaper. The price of                                  45 42                                                     the Philippines, women made up 70% of
                                                                   60
 a plane ticket from Nairobi to London fell from                                                                                            migrant workers abroad in 2000.27
 $24,000 in 1960 to $2,000 in 2000.18 The tele-                    80
                                                        Percent




 phone, the Internet and the global media bring                   100
 the realities of life across the globe into the liv-                    97 94
                                                                        Share of domestic films
 ing room, making people aware of disparities in
                                                                                                                                       Source: ATSIA 2003; CSD and ICC 2002; Moody 2000; WIPO
 wages and living conditions—and eager to im-             Source: Cohen 2004.                                                          2003d; World Bank 2004; Cohen 2004; Kapur and McHale
 prove their prospects.                                                                                                                2003; IOM 2003b, 2003c, 2004; UN 2002a, 2002b, 2003a.




GLOBALIZATION AND CULTURAL CHOICE                                                                                                                                                               87
exception” for films and audiovisual goods,      from global regimes for intellectual property
                                which would permit them to be treated dif-       needs to be explicitly recognized, as does the cul-
                                ferently from other goods.                       tural impact of such goods as films and the cul-
                           • Immigration. Managing the inflow and in-            tural identity of immigrants.
                                tegration of foreign migrants requires re-           The aim of multicultural policies is not to
                                sponding to anti-immigrant groups, who           preserve tradition, however, but to protect cul-
                                argue that the national culture is threat-       tural liberty and expand people’s choices—in the
                                ened, and to migrant groups, who demand          ways people live and identify themselves—and
                                respect for their ways of life.                  not to penalize them for these choices. Pre-
                                The extreme positions in these debates often     serving tradition can help to keep the options
                           provoke regressive responses that are nationalis-     open, but people should not be bound in an im-
The aim of multicultural   tic, xenophobic and conservative: close the coun-     mutable box called “a culture”. Unfortunately,
                           try off from all outside influences and preserve      today’s debates about globalization and the loss
policies is to protect
                           tradition. That defence of national culture comes     of cultural identity have often been argued in
cultural liberty and       at great costs to development and to human            terms of upholding national sovereignty, pre-
                           choice. This report argues that these extreme         serving the ancient heritage of indigenous peo-
expand people’s
                           positions are not the way to protect local cultures   ple and safeguarding national culture in the
choices—in the ways        and identities. There need not be a choice between    face of growing inflows of foreign people, films,
                           protecting local identities and adopting open         music and other goods. But cultural identities
people live and identify
                           policies to global flows of migrants, foreign films   are heterogeneous and evolving—they are dy-
themselves—and not to      and knowledge and capital. The challenge for          namic processes in which internal inconsisten-
                           countries around the world is to design country-      cies and conflicts drive change (box 5.1).
penalize them for these
                           specific policies that widen choices rather than          Four principles should inform a strategy
choices                    narrow them by supporting and protecting na-          for multiculturalism in globalization:
                           tional identities while also keeping borders open.    • Defending tradition can hold back human
                                                                                     development.
                           GLOBALIZATION AND MULTICULTURALISM                    • Respecting difference and diversity is
                                                                                     essential.
                           The impact of globalization on cultural liberty       • Diversity thrives in a globally interdependent
                           deserves special attention. Previous Human                world when people have multiple and com-
                           Development Reports have addressed sources                plementary identities and belong not only to
                           of economic exclusion, such as trade barriers that        a local community and a country but also to
                           keep markets closed to poor countries’ exports,           humanity at large.
                           and of political exclusion, such as the weak          • Addressing imbalances in economic and po-
                           voice of developing countries in trade negotia-           litical power helps to forestall threats to the
                           tions. Removing such barriers will not itself             cultures of poorer and weaker communities.
                           eliminate a third type of exclusion: cultural ex-
                           clusion. That requires new approaches based on        DEFENDING     TRADITION CAN HOLD BACK
                           multicultural policies.                               HUMAN DEVELOPMENT
                               Global flows of goods, ideas, people and
                           capital can seem a threat to national culture in      The first principle is that tradition should not
                           many ways. They can lead to the abandonment           be confused with freedom of choice. As chap-
                           of traditional values and practices and the dis-      ter 1 points out, “To argue for cultural diver-
                           mantling of the economic basis on which the sur-      sity on the ground that this is what the different
                           vival of indigenous cultures depends. When            groups of people have inherited is clearly not rea-
                           such global flows lead to cultural exclusion,         soning based on cultural liberty”. Furthermore,
                           multicultural policies are needed to manage           tradition can work against cultural freedom.
                           trade, immigration and investments in ways that       “Cultural conservatism can discourage—or
                           recognize cultural differences and identities.        prevent—people from adopting a different
                           And the exclusion of traditional knowledge            lifestyle, indeed even from joining the lifestyle


88                                                                                        HUMAN DEVELOPMENT REPORT 2004
that others, from a different cultural back-                BOX 5.1
ground, standardly follow in the society in ques-                                    Culture—paradigm shift in anthropology
tion.” There is much to cherish in traditional              For many years, defining cultural and social                  are increasingly being consulted by people try-
values and practices, and much that is consonant            anthropology as the study of the cultural                     ing to assign to groups the kinds of general-
with universal values of human rights. But there            dimension of people would have raised few                     ized cultural identities that anthropologists
is also much that is challenged by universal                objections. “A culture” was understood as                     now find deeply problematic. Today, politi-
                                                            synonymous with what before had been                          cians, economists and the general public want
ethics, such as inheritance laws that are biased            called “a people”.                                            culture defined in precisely the bounded,
against women, or decision-making procedures                     During the past two decades, however,                    reified, essentialized and timeless fashion re-
that are not participatory and democratic.                  the concept of “culture”, and by extension                    cently discarded by anthropologists.
     Taking the extreme position of preserving              the idea of “cultural difference” and the                           Culture and cultural diversity have be-
                                                            underlying assumptions of homogeneity,                        come political and juridical realities, as stated
tradition at all cost can hold back human de-
                                                            holism and integrity, have been re-evaluated.                 in the first Article of the UNESCO Uni-
velopment. Some indigenous people fear that                 Cultural difference is no longer viewed as a                  versal Declaration on Cultural Diversity
their ancient cultural practices are endangered             stable, exotic otherness. Self-other relations                (2001): “cultural diversity is as necessary
by the inflow of foreign investment in extractive           are increasingly considered to be matters                     for humankind as biodiversity is for nature.
industries or that sharing traditional knowledge            of power and rhetoric rather than essence.                    In this sense, it is the common heritage of
                                                            And cultures are increasingly conceived of                    humanity and should be recognized and af-
necessarily leads to its misuse. Some have reacted          as reflecting processes of change and inter-                  firmed for the benefit of present and future
to violations of their cultural identity by shut-           nal contradictions and conflicts.                             generations”. Many people have grasped at
ting out all new ideas and change, trying to pre-                But just as anthropologists were losing                  least part of the anthropological message:
serve tradition at all cost. Such reactions reduce          faith in the concept of coherent, stable and                  culture is there, it is learned, it permeates
                                                            bounded cultural “wholes”, the concept was                    everyday life, it is important and it is far
not only cultural choices but also social and
                                                            being embraced by a wide range of culture                     more responsible for differences among
economic choices for indigenous people. Sim-                builders worldwide. Anthropological works                     human groups than are genes.
ilarly, anti-immigrant groups often defend na-              Source: Preis 2004 citing Brumann 1999; Clifford 1988; Rosaldo 1989; Olwig, Fog and Hastrup 1997; UNESCO 2002.
tional identities in the name of tradition. This
narrows their choices as well by shutting coun-
tries off from the socio-economic benefits of im-         it is not diversity that inevitably leads to conflict
migration, which brings new skills and workers            but the suppression of cultural identity and so-
to an economy. And defending national cul-                cial, political and economic exclusion on the
tural industries through protectionism reduces            basis of culture that can spark violence and ten-
the choices for consumers.                                sions. People may be fearful of diversity and its
     In no society are lifestyles or values static. An-   consequences, but it is opposition to diversity—
thropologists have discarded concerns with reify-         as in the positions of anti-immigrant groups—that
ing cultures and now see importance in how                can polarize societies and that fuels social tensions.
cultures change, continuously influenced by in-
ternal conflicts and contradictions (see box 5.1).        DEVELOPING           MULTIPLE AND
                                                          COMPLEMENTARY IDENTITIES — LIVING
RESPECTING      DIVERSITY                                 LOCALLY AND GLOBALLY


The second principle is that diversity is not an          The third principle is that globalization can ex-
end in itself but, as chapter 1 points out, it pro-       pand cultural freedoms only if all people develop
motes cultural liberty and enriches people’s              multiple and complementary identities as citi-
lives. It is an outcome of the freedoms people            zens of the world as well as citizens of a state and
have and the choices they make. It also implies           members of a cultural group. Just as a culturally
an opportunity to assess different options in             diverse state can build unity on multiple and
making these choices. If local cultures disappear         complementary identities (chapter 3), a culturally
and countries become homogeneous, the scope               diverse world needs to do the same. As global-
for choice is reduced.                                    ization proceeds, this means not only recognizing
    Much of the fear of a loss of national identity       local and national identities but also strengthen-
and culture comes from the belief that cultural di-       ing commitments to being citizens of the world.
versity inevitably leads to conflict or to failed de-          Today’s intensified global interactions can
velopment. As chapter 2 explains, this is a myth:         function well only if governed by bonds of


GLOBALIZATION AND CULTURAL CHOICE                                                                                                                                             89
shared values, communication and commit-                           notions of identity can lead to morbid mistrust
                                                     ment. Cooperation among people and nations                         of people and things foreign—to wanting to bar
                                                     with different interests is more likely when all                   immigrants, fearing that they would not be loyal
                                                     are bound and motivated by shared values and                       to their adopted country or its values, or want-
                                                     commitments. Global culture is not about the                       ing to block flows of cultural goods and ideas,
                                                     English language or brand name sneakers—it is                      fearing that homogenizing forces would destroy
                                                     about universal ethics based on universal human                    their national arts and heritage. But identities are
                                                     rights and respect for the freedom, equality and                   seldom singular. Multiple and complementary
                                                     dignity of all individuals (box 5.2).                              identities are a reality in many countries—and
                                                          Today’s interactions also require respect for                 people have a sense of belonging to the coun-
                                                     difference—respect for the cultural heritage of                    try as well as to a group or groups within it.
Multiple and                                         the thousands of cultural groups in the world.
                                                     Some people believe that there are contradictions                  ADDRESSING      ASYMMETRIC POWER
complementary identities
                                                     between the values of some cultural traditions
are a reality in many                                and advances in development and democracy.                         The fourth principle is that asymmetries in
                                                     As chapter 2 shows, there is no objective evi-                     flows of ideas and goods need to be addressed,
countries
                                                     dence for claiming that some cultures are “in-                     so that some cultures do not dominate others
                                                     ferior” or “superior” for human progress and the                   because of their economic power. The unequal
                                                     expansion of human freedoms.                                       economic and political powers of countries,
                                                          States develop national identities not only to                industries and corporations cause some cul-
                                                     unify the population but also to project an iden-                  tures to spread, others to wither. Hollywood’s
                                                     tity different from that of others. But unchanging                 powerful film industry, with access to enor-

     BOX 5.2
                                                                               Sources of global ethics

     All cultures share a commonality of basic values                 Convention of Human Rights and the African             •   Democracy. Democracy serves multiple
     that are the foundation of global ethics. That in-               Charter on Human and People’s Rights, have                 ends: providing political autonomy, safe-
     dividuals can have multiple and complemen-                       taken similar initiatives. More recently, the UN’s         guarding fundamental rights and creating
     tary identities suggests that they can find these                Millennium Declaration, adopted by the full                conditions for the full participation of citi-
     commonalities of values.                                         membership of the General Assembly in 2000,                zens in economic development. At the global
          Global ethics are not the imposition of                     recommitted itself to human rights, fundamen-              level democratic standards are essential for
     “Western” values on the rest of the world. To                    tal freedoms and respect for equal rights to all           ensuring participation and giving voice to
     think so would be both artificially restrictive of               without distinction.                                       poor countries, marginalized communities
     the scope of global ethics and an insult to other                      There are five core elements of global ethics.       and discriminated against minorities.
     cultures, religions and communities. The prin-                   • Equity. Recognizing the equality of all in-          •   Protection of minorities. Discrimination
     cipal source of global ethics is the idea of human                     dividuals regardless of class, race, gender,         against minorities occurs at several levels:
     vulnerability and the desire to alleviate the suf-                     community or generation is the ethos of              non-recognition, denial of political rights,
     fering of every individual to the extent possible.                     universal values. Equity also envelops the           socio-economic exclusion and violence.
     Another source is the belief in the basic moral                        need to preserve the environment and nat-            Global ethics cannot be comprehensive un-
     equality of all human beings. The injunction to                        ural resources that can be used by future            less minorities receive recognition and equal
     treat others as you would want to be treated                           generations.                                         rights within a larger national and global
     finds explicit mention in Buddhism, Christian-                   • Human rights and responsibilities. Human                 community. The promotion of tolerance is
     ity, Confucianism, Hinduism, Islam, Judaism,                           rights are an indispensable standard of in-          central to the process.
     Taoism and Zoroastrianism, and it is implicit in                       ternational conduct. The basic concern is to     •   Peaceful conflict resolution and fair ne-
     the practices of other faiths.                                         protect the integrity of all individuals from        gotiation. Justice and fairness cannot be
          It is on the basis of these common teach-                         threats to freedom and equality. The focus           achieved by imposing pre-conceived moral
     ings across all cultures that states have come to-                     on individual rights acknowledges their ex-          principles. Resolution of disagreements must
     gether to endorse the Universal Declaration of                         pression of equity between individuals,              be sought through negotiations. All parties
     Human Rights, supported by the International                           which outweighs any claims made on behalf            deserve a say. Global ethics does not mean
     Covenants on Civil and Political Rights and on                         of group and collective values. But with             a single path towards peace or development
     Economic and Social Rights. Regional treaties,                         rights come duties: bonds without options            or modernization. It is a framework within
     such as the European Convention for the                                are oppressive; options without bonds are            which societies can find peaceful solutions
     Protection of Human Rights, the American                               anarchy.                                             to problems.
     Source: World Commission on Culture and Development 1995; UN 2000a.




90                                                                                                                                HUMAN DEVELOPMENT REPORT 2004
SPECIAL CONTRIBUTION
                                                     Indigenous peoples and development

  Development divorced from its human or cul-        have much to contribute to society, and they         of indigenous communities as groups, thus sig-
  tural context is growth without a soul. Eco-       bring to both national and international debates     nificantly undermining meaningful ways of par-
  nomic development in its full flowering is         valuable advice about the great issues facing hu-    ticipatory development.
  part of a people’s culture.                        manity in this new millennium.                             Indigenous peoples have dynamic living cul-
               —World Commission on Culture               In May 2003 the Permanent Forum on In-          tures and seek their place in the modern world.
                          and Development 1995       digenous Issues stressed in its Second Session the   They are not against development, but for too
                                                     importance of recognizing cultural diversity in      long they have been victims of development and
  Indigenous peoples are proponents and repre-       development processes and the need for all de-       now demand to be participants in—and to ben-
  sentatives of humanity’s cultural diversity.       velopment to be sustainable. Recommendation          efit from—a development that is sustainable.
  Historically, however, indigenous peoples have     8 of the Second Session calls for “instituting a
  been marginalized by dominant societies and have   legal framework that makes cultural, environ-
  often faced assimilation and cultural genocide.    mental and social impact assessment studies
       In the multicultural societies growing up     mandatory” (E/2003/43). The forum also ex-                                     Ole Henrik Magga
  around them, indigenous peoples seek an end to     pressed concern over development practices                        Chairman of the UN Permanent
  such marginalization and fringe dwelling. They     that do not take into account the characteristics                    Forum on Indigenous Issues



mous resources, can squeeze the Mexican film               on respect for cultural traditions and the shar-
industry and other small competitors out of                ing of the economic benefits of resource use.
existence. Powerful corporations can outbid in-
digenous people in using land rich in resources.           WHY     DO SOME INDIGENOUS PEOPLE FEEL
Powerful countries can outnegotiate weak coun-             THREATENED ?
tries in recognition of traditional knowledge in
World Trade Organization (WTO) agreements.                 Central to ensuring the inclusion of indigenous
Powerful and exploitative employers can vic-               people in a global world are how national gov-
timize defenceless migrants.                               ernments and international institutions deal
                                                           with investments in indigenous territories and
FLOWS OF INVESTMENT AND KNOWLEDGE—                         protect traditional knowledge. The historical ter-
INCLUDING INDIGENOUS PEOPLE IN A                           ritories of indigenous people are often rich in
GLOBALLY INTEGRATED WORLD                                  minerals and oil and gas deposits (map 5.1,
                                                           table 5.1 and feature 5.1). That can set up the
Indigenous people see globalization as a threat            potential for conflict between promoting na-
to their cultural identities, their control over           tional economic growth through extractive in-
territory and their centuries-old traditions of            dustries and protecting the cultural identity
knowledge and artistic expression (see feature             and economic livelihood of indigenous people.
5.1). They fear that the cultural significance of          The traditional knowledge, innovations and
their territories and knowledge will go unrec-             practices of indigenous people, developed over
ognized—or that they will receive inadequate               many generations and collectively owned by
compensation for these cultural assets. In these           the community, can have practical uses in agri-
situations globalization is often blamed.                  culture, forestry and health. Conflict can arise
    One reaction is to opt out of the global               between recognizing collective ownership and
economy and to oppose the flows of goods and               following the modern intellectual property
ideas. Another is to preserve tradition for its own        regime, which focuses on individual rights.
sake, without accounting for individual choice                  Extractive industries. The cultural identity
or democratic decision-making. But there are al-           and socio-economic equity of indigenous peo-
ternatives. Preserving cultural identity need not          ple can be threatened in several ways by the ac-
require staying out of the global economy. There           tivities of extractive industries. First, there is
are ways of ensuring the cultural and socio-               inadequate recognition of the cultural signifi-
economic inclusion of indigenous people based              cance of the land and territories that indigenous


GLOBALIZATION AND CULTURAL CHOICE                                                                                                                             91
TABLE 5.1                                Map      Much extractive and infrastructural                                                Lihirians and sharply reduced their ability to sub-
  Indigenous population in                 5.1      activity in developing countries is
  Latin America                                                                                                                        sist by hunting game.
                                                    in areas where indigenous people
  Percent                                           live                                                                                    Third, indigenous groups complain about
                          Share of total           Latin America, 2003                                                                 unfair exclusion from decision-making. And
  Country                  population                        BELIZE
                                                                   HONDURAS
                                                                                                                                       when consultations with local communities do
  Bolivia                      71.0        MEXICO                   NICARAGUA
                                                                                                                                       occur, they often leave much to be desired. Keep-
  Guatemala                    66.0        GUATEMALA
                                                                                                           GUYANA                      ing such concerns in mind, the World Bank used
  Peru                         47.0         EL SALVADOR                              VENEZUELA
                                                                                                                SURINAME
  Ecuador                      38.0              COSTA RICA                COLOMBIA                                FRENCH GUIANA
                                                                                                                                       a new approach to support the Chad–Cameroon
                                                        PANAMA
  Honduras                     15.0                                                                                                    Pipeline project.2 By law, net incomes were to be
  Mexico                       14.0                 ECUADOR

  Panama                       10.0                                                                                                    deposited in an offshore account to ensure an-
  Chile                         8.0                                                                                                    nual publication of audits and reduce corruption.
  El Salvador                   7.0                                                                                  BRAZIL
  Nicaragua                     5.0                                               PERU                                                 Further, 10% of revenues were earmarked for a
  Colombia                      1.8                                                              BOLIVIA                               Future Generations Fund. Civil society repre-
  Paraguay                      1.5
  Argentina                     1.0                                                                    PA
                                                                                                           RA
                                                                                                                                       sentatives and a member of the opposition were
                                                                                                             GU
  Venezuela                     0.9
                                                                                         CHILE
                                                                                                                AY
                                                                                                                                       to be part of a monitoring board. The project had
  Costa Rica                    0.8
  Brazil                        0.4                  PACIFIC OCEAN                                                                     to comply with the Bank’s safeguard policies on
  Uruguay                       0.4                                                              ARGENTINA             URUGUAY         environmental assessments and resettlement.
Source: De Ferranti and others 2003.        Note: Black dots represent                                                                 And two new national parks were planned to
                                            areas with high prevalence of
                                            indigenous people and with                                                   SOUTH         compensate for the loss of a small forest area. The
                                            intense extractive and infra-                                               ATLANTIC
                                            structural activities (mining, oil                                           OCEAN
                                                                                                                                       project highlights the innovative steps interna-
                                            exploration, dam and road
                                            construction, industrial agriculture,                                                      tional institutions are taking to build capacity and
                                            fisheries, electricity plants,
                                            biopiracy, logging).                                                                       transparency and ensure targeted benefit sharing.
                                                    South-East Asia and Pacific, 2003                                                  But some indigenous groups believe that this
                                                                                                                                       has been inadequate. Fewer than 5% of the
                                                                                                                     NORTHERN
                                                                         A SE A




                                                                                                 PHILIPPINES
                                                                                                                      MARIANA
                                                                                                                       ISLANDS
                                                                                                                                       Bagyéli people affected by the pipeline were em-
                                                                      HIN




                                                                                                                                       ployed on the project. They received little com-
                                                                    HC
                                                                  UT




                                                                 SO
                                                    THAILAND
                                                                 BRUNEI
                                                                                                                                       pensation and few of the promised health care
                                                                                                                  PACIFIC OCEAN
                                                         MALAYSIA                                                                      facilities.3 In countries with very weak institutional
                                                                                                                              PAPUA
                                                                                                                              NEW      structures, project partners face major challenges
                                                                                                                              GUINEA
                                                                                                                                       in effectively implementing well conceived pro-
                                                                              INDONESIA
                                             INDIAN OCEAN
                                                                                                                                       jects. This does not mean that investments need
                                                                                                 TIMOR-LESTE
                                                                                                                                       to be stopped; rather, even greater efforts are
                                           Source: Tebtebba and International Forum on Globalization 2003.
                                                                                                                                       needed.
                                                                                                                                            Fourth, indigenous people feel cheated when
                                           people inhabit. Indigenous people have strong                                               their physical resources are misappropriated
                                           spiritual connections to their land, which is                                               without adequate compensation. There was very
                                           why some of them oppose any investment in                                                   limited involvement of local people on the Yana-
                                           extractive industries within their territories. For                                         cocha gold mine in the Cajamarca region in
                                           instance, some groups of San Bushmen in                                                     Peru (a joint venture between Peruvian and US
                                           Botswana oppose the exploration licences that                                               mining companies and the International Finance
                                           the government has granted to Kalahari Dia-                                                 Corporation). Some of the tax revenues were to
                                           monds Ltd.                                                                                  go to the indigenous inhabitants, but they re-
                                               Second, there is plausible concern about                                                ceived less than they were promised.4 Ecuador
                                           the impact of extractive industries on local liveli-                                        is home to one of the largest confirmed oil re-
                                           hoods. When mineral extraction leads to the                                                 serves in Latin America. Companies pay about
                                           widespread displacement of communities and                                                  $30 million in taxes for a special Amazon de-
                                           loss of their farmlands, it affects both their sense                                        velopment fund, but little of that money reaches
                                           of cultural identity and their source of sustain-                                           the indigenous communities.5
                                           able livelihood. The Lihir Gold Mine in Papua                                                    These issues highlight the conflict between
                                           New Guinea has destroyed sacred sites of the                                                national sovereignty over resources and the


92                                                                                                                                               HUMAN DEVELOPMENT REPORT 2004
special rights of indigenous people to their          domain principle ignores obligations to the
territories and the mineral resources they contain.   community.
For instance, Ecuador’s Constitution does not              The Convention on Biological Diversity rec-
give native Indians any rights to the oil and gas     ognizes traditional knowledge, in contrast to
within their territories. While it is not necessary   the global intellectual property rights regime ad-
that such rights be constitutionally guaranteed,      ministered under the World Intellectual Prop-
it is necessary that indigenous people have a say     erty Organization (WIPO) and the agreement
in the use of resources within their territories.     on Trade-Related Aspects of Intellectual Prop-
      Traditional knowledge. The traditional          erty Rights (TRIPS). Article 8(j) stipulates that
knowledge of indigenous groups has attributes         contracting parties must preserve and maintain
of communal ownership and sometimes has spir-         the knowledge and innovations of indigenous
itual significance. Intellectual property regimes     and local communities. It also seeks the wider       The solution is not to block
fail to recognize either the community ownership      application of traditional knowledge “with the
                                                                                                           flows of investment or
or spiritual significance of traditional knowl-       approval and involvement of the holders of
edge. The laws protect the work of individual,        such knowledge” and encourages “equitable            knowledge or to preserve
identifiable authors or inventors and spell out       sharing of the benefits”. Article 10(c) of the
                                                                                                           tradition for its own sake.
how others can use their work. The Quechua In-        convention encourages the “customary use of bi-
dians in Peru oppose the commercial exploita-         ological resources in accord with traditional        Human development aims
tion of their traditional knowledge but can do        cultural practices”. The issue, then, is to find
                                                                                                           at expanding an
little about it. The Maori in New Zealand believe     ways to reconcile the provisions of different in-
that even when their knowledge is publicly dis-       ternational intellectual property regimes in order   individual’s choices
closed, there is no automatic right to use it—that    to protect traditional knowledge for the bene-
right must be determined collectively.                fit of the indigenous community and promote
      There is also a danger of wrongly awarding      its appropriate use within wider society.
intellectual property rights, so that communities
that have produced, preserved or developed            POLICY   OPTIONS AND CHALLENGES FOR
traditional knowledge over several generations        PROTECTING RIGHTS AND SHARING BENEFITS
are not compensated for its use. To qualify for
patent protection an invention must fulfil three      The solution is not to block flows of investment
strict criteria: it must be novel, not obvious and    or knowledge or to preserve tradition for its own
industrially useful. Since traditional knowledge      sake. Human development aims at expanding an
does not always meet these criteria, the inter-       individual’s choices, through growth that favours
national intellectual property regime does not        the poor and through equitable socio-economic
explicitly protect it. Researchers can appropri-      opportunities within a democratic framework
ate traditional knowledge and apply for a patent,     that protects liberties. Addressing the concerns
claiming to have invented a new product.              of indigenous people will require global, na-
Copyright protection can also be wrongly              tional and corporate policies that advance human
awarded for the appropriation.                        development goals (box 5.3).
      Misappropriation of traditional knowledge           International institutions are already look-
need not be deliberate. Sometimes it arises from      ing for ways to mitigate some of the problems.
mistakenly treating traditional knowledge as          In 2001 the World Bank commissioned an ex-
part of the public domain, where intellectual         tractive industries review to determine how
property protection does not apply. Traditional       such projects can assist in poverty reduction
knowledge, because it is known publicly within        and sustainable development. Based on dis-
the community (and sometimes outside it), is          cussions with governments, non-governmental
more prone to appropriation without compen-           organizations, indigenous people’s organiza-
sation to the community that developed it than        tions, industry, labour unions and academia,
are other types of intellectual property. The         the 2004 report recommends pro-poor public
Sami Council of Scandinavia argues that even          and corporate governance, effective social and
if its knowledge is publicly known, the public        environmental policies and respect for human


GLOBALIZATION AND CULTURAL CHOICE                                                                                                    93
BOX 5.3
                                        Private companies and indigenous people can work together for development

     Is it possible for private companies to work co-                    would receive training in operating machinery,     Red Dog Mine, United States
     operatively with indigenous people and to gain                      and services would be contracted to the local      In the 1970s the Inupiat people of Northwest
     in the process? Yes. Consider these examples.                       communities. Hamersley would contribute more       Alaska successfully blocked Cominco Inc.’s
                                                                         than A$60 million for these purposes.              interest in exploiting zinc-lead deposits at the
     Pilbara region, Australia                                                                                              Red Dog site. After several years of negotia-
     Hamersley Iron Pty Ltd has been exporting ore                       Raglan project, Canada                             tions the Northwest Alaska Native Association
     from the natural resource–rich Pilbara region                       After a 1975 agreement to settle land ownership    (NANA) and Cominco signed an agreement in
     since the mid-1960s. While Aboriginal pop-                          issues in northern Quebec between indigenous       1982 to allow mining to go forward. Cominco
     ulations remained concentrated in welfare-                          groups and the provincial and federal govern-      agreed to compensate the Inupiat through
     dependent towns, the company’s need for skilled                     ments, the Inuit received financial compensation   royalties, to include NANA representatives
     labour led to a massive influx into the region of                   to set up the Makivik Corporation as a heritage    in an advisory committee, to employ indige-
     non-indigenous people. The Aboriginal groups                        fund. In 1993 Makivik signed a Memorandum          nous people and to protect the environment.
     began to oppose the development of newer                            of Understanding with Falconbridge Ltd (later      In lieu of taxes Red Dog would pay $70 mil-
     mines and demanded discussions on the com-                          the Raglan Agreement) to guarantee benefits        lion into the Northwest Arctic Borough over
     pany’s activities on traditional lands. In 1992                     from planned mining projects in the region, in-    24 years. By 1998 Cominco had invested $8.8
     Hamersley established the Aboriginal Training                       cluding priority employment and contracts for      million in technical training almost entirely
     and Liaison Unit, to provide job training, increase                 the Inuit, profit sharing and environmental        for NANA shareholders employed in the pro-
     business development in the area and improve                        monitoring. Falconbridge will pay an estimated     ject. NANA has also monitored the impact
     infrastructure and living conditions while pre-                     C$70 million to an Inuit trust fund over 18        on subsistence activities and forced efforts to
     serving the aboriginal heritage and culture. By                     years. Archaeological sites were also identified   reduce effluent flows into streams. Cominco
     1997 the Gumala Aboriginal Corporation had                          and marked as off limits to mining, and the        has maintained a flexible work schedule that
     signed joint venture agreements with Hamers-                        rights of Inuit employees to hunt outside the      allows Inupiat employees to continue their
     ley to develop newer mines. Aboriginal men                          Raglan site were assured.                          traditional way of life.
     Source: International Council on Metals and the Environment 1999.




                                                        rights. WIPO’s General Assembly established                     have misappropriated traditional knowledge
                                                        an Intergovernmental Committee on Intellectual                  should be revoked.
                                                        Property and Genetic Resources, Traditional                         Recognizing rights. Many states have laws
                                                        Knowledge and Folklore in October 2000. It is                   that explicitly recognize indigenous people’s
                                                        reviewing mechanisms for protecting traditional                 rights over their resources. In a 2002 report
                                                        knowledge while increasing the participation                    the UK Commission on Intellectual Property
                                                        of indigenous people.                                           Rights argued that national legislation is needed
                                                             States and international institutions need                 to address specific circumstances. The Philip-
                                                        to collaborate in continuing to adjust global                   pines has laws requiring informed consent for
                                                        rules and national laws in ways that more                       access to ancestral lands and indigenous knowl-
                                                        successfully take into account the concerns of                  edge and for equitable sharing of benefits.
                                                        indigenous people, giving them a genuine stake                  Guatemalan law promotes the wider use of tra-
                                                        in the flows of investments, ideas and knowledge.               ditional knowledge and cultural expressions
                                                        Three measures are essential:                                   by placing them under state protection.
                                                        • Explicitly recognizing indigenous people’s                    Bangladesh, the Philippines and the African
                                                             rights over their physical and intellectual                Union recognize the customary practices of
                                                             property.                                                  communities and the community-based rights
                                                        • Requiring consultations with indigenous                       to biological resources and associated tradi-
                                                             communities and their participation for the                tional knowledge.
                                                             use of any resource, thus ensuring informed                    Requiring participation and consultation.
                                                             consent.                                                   Including the local community in decision-
                                                        • Empowering communities by developing                          making is not only democratic—it also ensures
                                                             strategies to share benefits.                              against future disruption of projects. Having
                                                             Loans to companies or countries for projects               learned from the Yanacocha mine, the Antam-
                                                        that wrongly appropriate property must be                       ina zinc and copper mine in Peru involved
                                                        withdrawn, and patents granted to others who                    indigenous communities in decision-making at


94                                                                                                                               HUMAN DEVELOPMENT REPORT 2004
the start of operations in 2001. But consultations                             Traditional and Genetic Resources for use by
have to be meaningful. This requires carefully                                 patent examiners. The Consultative Group on In-
identifying the affected groups and providing full                             ternational Agricultural Research has linked its
information about the likely costs and benefits                                information to the portal. And India has con-
of a project.                                                                  tributed its Health Heritage Test Database.
     Consultations can also prevent the false ap-                                   Sharing benefits. Opportunities for bene-
propriation of genetic resources and traditional                               fit sharing in extractive industries are exten-
knowledge. Countries now demand disclosure                                     sive, including education, training, preferential
of the origin of plants and other genetic mate-                                employment for local people, financial com-
rial before granting patents. The Andean Com-                                  pensation, business opportunities and environ-
munities, Costa Rica and India, among others,                                  mental commitments. In Papua New Guinea,
include this provision in laws and regulations.                                where indigenous communities own 97% of the                   Documenting traditional
     Documenting traditional knowledge is often                                land, small mining projects have assisted in
                                                                                                                                             knowledge is often
essential for protecting it, as is being done by the                           poverty alleviation. At the Bulolo mine a well
Traditional Knowledge Digital Library in India                                 planned closure allowed the mining company to                 essential for protecting it
and a similar initiative in China. Lao PDR has                                 use its infrastructure to develop a timber
a Traditional Medicines Resource Centre. In                                    plantation—which remains financially viable
Africa, where much traditional knowledge is                                    35 years after the mine was closed.6 Companies
oral, documentation would diminish possibili-                                  in other countries have also had success in-
ties for uncompensated exploitation of knowl-                                  volving local communities in decision-making
edge. But in Latin America some indigenous                                     and profit sharing.
people worry that documentation, by making                                          While multilateral negotiations on protect-
their knowledge more accessible, would facili-                                 ing traditional knowledge within the intellectual
tate exploitation.                                                             property rights regime continue, countries are
     Documentation does not prejudice rights. It                               discovering ways of using existing systems to do
preserves knowledge in written form and prevents                               so (box 5.4). Industrial designs protect carpets
others from claiming it as their own. WIPO has                                 and headdresses in Kazakhstan. Geographical
an Online Portal of Databases and Registries of                                indications protect liquors and teas in Venezuela

  BOX 5.4
                                              Using intellectual property rights to protect traditional knowledge

  Respecting traditional knowledge does not mean                         The Copyright Act protects tradition-based cre-      knowledge the South African Council for Scien-
  keeping it from the world. It means using it in                        ations like woodcarvings, songs and sculptures.      tific and Industrial Research (CSIR) in 1995
  ways that benefit the communities from which                           In 1999 the Snuneymuxw First Nation used the         patented the Hoodia cactus’s appetite-suppressing
  it is drawn.                                                           Trademarks Act to protect 10 religious petro-        element (P57). By 1998 revenues from the li-
        Australia’s intellectual property rights laws do                 glyphs (ancient rock paintings) from unautho-        censing fee for developing and marketing P57 as
  not cover traditional knowledge, but certifica-                        rized reproduction and to stop the sale of goods     a slimming drug had risen to $32 million (Com-
  tion trademarks are used to identify and authen-                       bearing these images.                                mission on Intellectual Property Rights 2002).
  ticate products or services provided by indigenous                          Other countries have explicitly recognized      When the San alleged biopiracy and threatened
  people. In the 1995 Milpurrurru case—Aboriginal                        traditional knowledge and customary legal sys-       legal action in 2002, the CSIR agreed to share
  designs were reproduced on carpets without prior                       tems. Greenland retains its Inuit legal tradition    future royalties with the San.
  consent—an Australian court judged that “cultural                      within its Home Rule Government. Over the past            Recognition of traditional culture can occur
  harm” had been caused due to trademark viola-                          150 years written Inuit literature has documented    at the regional level as well. Article 136(g) of De-
  tion and awarded compensation of A$70,000                              cultural heritage. Cultural heritage is treated as   cision 486 of the Commission of the Andean
  (WIPO 2003c). In the 1998 Bulun Bulun case a                           dynamic and not restricted to traditional as-        Community states that signs may not be regis-
  court judgement found that an indigenous per-                          pects alone. Both traditional and modern cultural    tered as marks if they consist of the names of in-
  son owed fiduciary obligations to his community                        expressions are respected and enjoy equal pro-       digenous, Afro-American or local communities.
  and could not exploit indigenous art contrary to                       tection under law.                                   The Colombian government used Article 136(g)
  the community’s customary law.                                              A more celebrated case involves the San         to reject an application for registration of the term
        In Canada trademarks are used to protect                         Bushmen of southern Africa. An anthropologist        “Tairona”, citing it as an invaluable heritage of
  traditional symbols, including food products,                          noticed in 1937 that the San ate the Hoodia cac-     the country—the Taironas inhabited Colom-
  clothing and tourist services run by First Nations.                    tus to stave off hunger and thirst. Based on this    bian territory in the pre-Hispanic period.
  Source: Commission on Intellectual Property Rights 2002; WIPO 2003c.




GLOBALIZATION AND CULTURAL CHOICE                                                                                                                                                     95
and Viet Nam. Copyrights and trademarks are              states, by companies, by international institutions
                                                         used for traditional art in Australia and Canada.        and by indigenous people.
                                                         In many cases these measures have resulted in
                                                         monetary benefits for the community as well.             FLOWS OF CULTURAL GOODS—WIDENING
                                                              Discussions at WIPO are focusing on how             CHOICES THROUGH CREATIVITY AND DIVERSITY
                                                         to complement intellectual property provisions
                                                         with unique national approaches. One                     During the 1994 countdown to the Uruguay
                                                         proposal—the compensatory liability approach—            Round of multilateral trade negotiations, a group
                                                         envisages rights for both the patent owner and           of French movie producers, actors and directors
                                                         the owner of traditional knowledge. While the            was able to insert a “cultural exception” clause
                                                         patent owner would have to seek a compulsory             in trade rules, excluding cinema and other au-
Globalization can bring                                  licence to use the traditional knowledge resource,       diovisual goods from their provisions. The clause
                                                         the owner would also have the right to com-              acknowledges the special nature of cultural
recognition to indigenous
                                                         mercialize the patented invention after paying roy-      goods as traded commodities. The Uruguay
people who have                                          alties to the patent owner. This mechanism avoids        Round text provided a precedent for other trade
                                                         restricting scientific progress and makes benefit        agreements to allow countries to exempt cultural
developed their resources
                                                         sharing economically significant.                        goods from trade agreements and adopt policies
over the centuries                                            By promoting flows of investments and               to protect such industries at home. Some ex-
                                                         knowledge, globalization can bring recognition           ceptions for trade in cultural goods were writ-
                                                         to indigenous people who have developed their            ten into the North American Free Trade
                                                         resources over the centuries. But national and           Agreement (NAFTA) in 1994. In the acrimo-
                                                         international rules on global trade and invest-          nious debates over the Multilateral Agreement
                                                         ment must also account for the cultural                  on Investments in the OECD in 1998 the cul-
                                                         sensitivities and customary property rights of in-       tural exception was one of the most bitterly
                                                         digenous people. Respecting cultural identity            contested issues, propelling the collapse of ne-
                                                         and promoting socio-economic equity through              gotiations (box 5.5).
                                                         participation and benefit sharing are possible as             At the preparatory meetings in Cancun for
                                                         long as decisions are made democratically—by             the Doha Round in 2003 negotiations reportedly
                                                                                                                  foundered over the Singapore Issues—trade fa-
     BOX 5.5                                                                                                      cilitation, transparency in government pro-
                            The debate on cultural goods and the                                                  curement, trade and investment, and trade and
                         Multilateral Agreement on Investments fiasco                                             competition.7 The United States had asked for
     After the Uruguay Round of trade negoti-                    countries inserted exceptions and reserva-       a freeze on the extension of the cultural excep-
     ations ended in 1994, some countries wanted                 tions that weakened the initiative. Con-         tion, to avoid bringing Internet-related audio-
     to set up a mechanism to liberalize, regulate               cerned about the effect that MAI could           visual activities into the negotiations. The Free
     and enforce global investment flows. This                   have on cultural industries and fearing loss     Trade Area of the Americas ministerial meeting
     set the stage in 1998 for the Multilateral                  of leeway to subsidize or protect national in-
     Agreement on Investments (MAI). The ob-                     dustries, France introduced clauses for cul-
                                                                                                                  in Miami in November 2003 faced similar chal-
     jective was to create a single multilateral                 tural industries. Motivated by a number of       lenges for cultural goods, and no clear agreement
     regulatory framework to replace some 1,600                  objections to the negotiations, including        was reached.
     bilateral investment treaties. Among other                  the treatment of cultural goods like any              So, whether to treat cultural goods like any
     provisions the MAI aimed at introducing the                 other merchandise, non-governmental
                                                                                                                  other commercial good or to make them an ex-
     “national treatment” principle of non-                      groups in Australia, Canada, India, New
     discrimination to investment rules and for-                 Zealand, the United Kingdom and the              ception has become a hotly contested issue in
     eign investors. Country of origin would                     United States joined the French govern-          international trade negotiations. Positions remain
     have ceased to be a factor when applying                    ment’s campaign against the agreement.           polarized. On one side are those who consider
     rules on investment and trade in services in                The initiative collapsed, demonstrating how      cultural products as commercial as apples or cars
     order to stop discrimination against for-                   contentious these issues are and compli-
     eign investment and facilitate its flows.                   cating future talks on trade in services and     and therefore subject to all the rules of inter-
          As the MAI was being negotiated                        investment that affect countries’ cultural       national trade. On the other side are those who
     within the OECD, though, a number of                        diversity.                                       view cultural products as assets conveying val-
                                                                                                                  ues, ideas and meaning and therefore deserving
     Source: UNESCO 2000b, 2000c; Public Citizen 2004.
                                                                                                                  of special treatment.


96                                                                                                                         HUMAN DEVELOPMENT REPORT 2004
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity
Globalization and Cultural Identity

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Globalization and Cultural Identity

  • 1. CHAPTER 5 Globalization and cultural choice “I do not want my house to be walled in on cultures giving way to a world dominated by Policies that regulate the all sides and my windows to be stuffed. I Western values and symbols. The questions go advance of economic want the cultures of all lands to be blown deeper. Do economic growth and social progress about my house as freely as possible. But I have to mean adoption of dominant Western val- globalization must refuse to be blown off my feet by any.” ues? Is there only one model for economic pol- promote, rather than —Mahatma Gandhi1 icy, political institutions and social values? The fears come to a head over investment, quash, cultural freedoms When historians write of the world’s recent his- trade and migration policies. Indian activists tory, they are likely to reflect on two trends: the protest the patenting of the neem tree by foreign advance of globalization and the spread of pharmaceutical companies. Anti-globalization democracy. Globalization has been the more movements protest treating cultural goods the contentious, because it has effects both good and same as any other commodity in global trade and bad, and democracy has opened space for peo- investment agreements. Groups in Western Eu- ple to protest the bad effects. So, controversies rope oppose the entry of foreign workers and rage over the environmental, economic and so- their families. What these protesters have in cial consequences of globalization. But there is common is the fear of losing their cultural iden- another domain of globalization, that of cul- tity, and each contentious issue has sparked ture and identity, which is just as controversial widespread political mobilization. and even more divisive because it engages or- How should governments respond? This dinary people, not just economists, government chapter argues that policies that regulate the ad- officials and political activists. vance of economic globalization—the move- Globalization has increased contacts be- ments of people, capital, goods and ideas—must tween people and their values, ideas and ways promote, rather than quash, cultural freedoms. of life in unprecedented ways (feature 5.1). Peo- It looks at three policy challenges that are among ple are travelling more frequently and more the most divisive in today’s public debates: widely. Television now reaches families in the • Indigenous people, extractive industries deepest rural areas of China. From Brazilian and traditional knowledge. Controversy music in Tokyo to African films in Bangkok, to rages over the importance of extractive in- Shakespeare in Croatia, to books on the history dustries for national economic growth and of the Arab world in Moscow, to the CNN the socio-economic and cultural exclusion world news in Amman, people revel in the di- and dislocation of indigenous people that versity of the age of globalization. often accompany mining activities. Indige- For many people this new diversity is ex- nous people’s traditional knowledge is rec- citing, even empowering, but for some it is dis- ognized by the Convention on Biological quieting and disempowering. They fear that Diversity but not by the global intellectual their country is becoming fragmented, their val- property rights regime as embodied in the ues lost as growing numbers of immigrants World Intellectual Property Organization bring new customs and international trade and and the Trade-Related Aspects of Intellec- modern communications media invade every tual Property Rights agreement. corner of the world, displacing local culture. • Trade in cultural goods. International trade Some even foresee a nightmarish scenario of and investment negotiations have been cultural homogenization—with diverse national divided over the question of a “cultural GLOBALIZATION AND CULTURAL CHOICE 85
  • 2. Feature 5.1 What’s new about globalization’s implications for identity politics? Cross-border flows of investment and knowl- medicinal value, food varieties that consumers people had both communal land ownership edge, films and other cultural goods, and peo- demand and other valuable knowledge. En- and mineral rights over their territory and that ple are not new phenomena. Indigenous people trepreneurs were quick to see the market po- attempts to dispossess them constituted racial have struggled for centuries to maintain their tential if they could patent and sell this discrimination. Indigenous people now own identity and way of life against the tide of for- knowledge. So traditional knowledge is in- or control more than 16% of Australia, with the eign economic investment and the new set- creasingly misappropriated, with many “in- Indigenous Land Corporation expected to be tlers that often come with it. As chapter 2 ventions” falsely awarded patents. Examples fully funded with a A$1.3 billion capital base, shows, new settlers have spread their culture, include the medicinal properties of the sacred to be used to purchase land for indigenous sometimes by design, often by failing to re- Ayahuasca plant in the Amazon basin people unable to gain ownership by other spect indigenous ways of life. Similarly, the (processed by indigenous communities for means.6 free flow of films has been an essential part of centuries); the Maca plant in Peru, which en- the development of the industry since the early hances fertility (known by Andean Indians Flows of cultural goods—films and other 20th century. And people have moved across when the Spanish arrived in the 16th cen- audiovisual products national borders from the earliest times. In- tury); and a pesticidal extract from the neem The controversy over cultural goods in inter- ternational migration has risen in recent tree used in India for its antiseptic properties national trade and investment agreements has decades but is still below 3% of world popu- (common knowledge since ancient times). intensified because of exponential growth in lation, no higher than it was when it last peaked Developing countries seldom have the re- the quantity of trade, increasing concentration 100 years ago.1 sources to challenge false patents in foreign of the film industry in Hollywood and the grow- What makes these flows a stronger source jurisdictions—indigenous people even less so. ing influence of films and entertainment on of identity politics today? Are old problems A March 2000 study concluded that 7,000 youth lifestyles. worsening? Are new problems emerging? Or patents had been granted for the unauthorized World trade in cultural goods—cinema, are people simply freer, with more capacity to use of traditional knowledge or the misappro- photography, radio and television, printed claim their rights? For each case, the answer priation of medicinal plants.5 matter, literature, music and visual arts— is different but contains an element of all But indigenous groups are increasingly as- quadrupled, from $95 billion in 1980 to more three. sertive. Globalization has made it easier for in- than $380 billion in 1998.7 About four-fifths of digenous people to organize, raise funds and these flows originate in 13 countries.8 Hollywood Indigenous people and flows of network with other groups around the world, reaches 2.6 billion people around the world, investment and knowledge with greater political reach and impact than and Bollywood 3.6 billion.9 Globalization has accelerated the flows of in- before. The United Nations declared 1995–2004 In the film industry US productions reg- vestment that profoundly affect the livelihoods the International Decade for the World’s In- ularly account for about 85% of film audi- of many indigenous people. In the last 20 years digenous People, and in 2000 the Permanent ences worldwide.10 In the audiovisual trade more than 70 countries have strengthened leg- Forum on Indigenous Issues was created. In Au- with just the European Union, the United islation to promote investment in extractive in- gust 2003 the Canadian government recog- States had an $8.1 billion surplus in 2000, di- dustries such as oil, gas and mining. Foreign nized the ownership claims of the Tlicho Indians vided equally between films and television investment in these sectors is up sharply (figure over a diamond-rich area in the Northwest Ter- rights.11 Of 98 countries around the world 1). For example, investments in mining explo- ritories. In October 2003 the Constitutional with comparable data, only 8 produced more ration and development in Africa doubled be- Court of South Africa ruled that indigenous films than they imported annually in the tween 1990 and 1997.2 1990s.12 China, India and the Philippines are Because so many of the world’s untapped among the largest producers in the number of natural resources are located in indigenous Figure films per year. But the evidence changes when Rapid increases in investments people’s territories, the global spread of in- 1 in extractive industries in revenue is considered. Of global production vestments in mining and the survival of in- developing countries, 1988–97 of more than 3,000 films a year Hollywood ac- digenous people are inextricably linked (see counted for more than 35% of total industry Inflows in mining, quarrying and petroleum map 5.1 and table 5.1). These trends have in- 5,671 revenues. Furthermore, in 1994–98, in 66 of Millions of US$ 6,000 creased pressure on indigenous people’s 73 countries with data, the United States was 5,000 territories, resulting in forcible displacement the first or second major country of origin of in Colombia, Ghana, Guyana, Indonesia, 4,000 3,580 imported films.13 1988 1997 Malaysia, Peru and the Philippines.3 If cur- 3,000 The European film industry, by contrast, rent trends continue, most large mines may 2,037 has been in decline over the past three decades. 2,000 end up being on the territory of indigenous 1,219 Production is down in Italy, which produced 1,000 people.4 561 599 92 films in 1998, and Spain, which produced Globalization has also heightened de- 0 85, while remaining unchanged in the United South and Latin America Developing mand for knowledge as an economic resource. East Asia countries Kingdom and Germany.14 France is the ex- Indigenous people have a rich resource of Source: UNCTAD 1999. ception. Production there increased to 183 traditional knowledge—about plants with films in 1998.15 The share of domestic films 86 HUMAN DEVELOPMENT REPORT 2004
  • 3. viewed between 1984 and 2001 declined dra- TABLE 1 poor to rich countries. In the 1990s the matically in much of Europe, with the excep- Top 10 countries by share of migrant foreign-born population in more developed tion of France and Germany, where policies population, 2000 regions increased by 23 million.19 Today, al- support the domestic film industry. For the (Percent) most 1 in 10 people living in those countries same period, the share of US films increased was born elsewhere.20 United Arab Emirates 68 across most of the continent (figure 2). Kuwait 49 • Irregular migration has reached unprece- The international dominance of US films Jordan 39 dented levels: up to 30 million people is just one aspect of the spread of Western Israel 37 Singapore 34 worldwide do not have legal residency sta- consumer culture. New satellite communica- Oman 26 tus in the country where they live.21 tions technologies in the 1980s gave rise to a Switzerland 25 powerful new medium with global reach and Australia 25 • Circular migration. People who decide to such global media networks as CNN. The Saudi Arabia 24 to migrate today are more likely to return New Zealand 22 number of television sets per thousand people to their place of birth, or to move on to a worldwide more than doubled, from 113 in Source: UN 2003a. third country, than to stay in the first 1980 to 229 in 1995. It has grown to 243 since country to which they migrate. With then.16 Consumption patterns are now global. Politics also influence the flow of people. cheaper communication and travel, mi- Market research has identified a “global elite”, Repression can push people to leave; so can grants stay in closer touch with their home a global middle class that follows the same greater openness. Political transitions in the communities. consumption style and prefers “global brands”. former Soviet Union, Eastern Europe and the • Diaspora network. Having friends and Most striking are “global teens”, who inhabit Baltics made it possible for many people to family abroad makes migration easier. Di- a “global space”, a single pop culture world, leave for the first time in decades. But more aspora networks provide shelter, work soaking up the same videos and music and than the numeric increase, the structure of mi- and assistance with bureaucracy. So mi- providing a huge market for designer running gration has changed radically. grants coming from the same country tend shoes, t-shirts and jeans. • Changing demographics. For Western Eu- to concentrate where others have settled: rope, Australia and North America, the 92% of Algerian immigrants to Europe Flows of people growth in migration in the last decade was live in France, and 81% of Greek immi- Policies on immigration have become socially di- almost entirely concentrated in flows from grants in Germany.22 Chinese illegal emi- visive in many countries. Debates are not just gration has swelled the diaspora to some about jobs and competition for social welfare re- 30–50 million people.23 sources but about culture—whether immigrants Figure Fewer domestic films, more US should be required to adopt the language and 2 films: evolving film attendance, • Remittances. In little more than 10 years values of their new society. Why are these issues 1984–2001 remittances to developing countries went more prominent today? What has globalization from $30 billion in 1990 to nearly $80 bil- Share of US films got to do with it? lion in 2002.24 Remittances sent from Sal- Percent 100 Globalization is quantitatively and quali- 81 vadorans abroad amounted to 13.3% of El 1984 77 tatively reshaping international movements of 80 2001 74 Salvador’s GDP in 2000.25 66 people, with more migrants going to high- 60 62 60 53 • Asylum seekers and refugees. About income countries and wanting to maintain their 47 48 39 9% of the world’s migrants are refugees cultural identities and ties with their home coun- 40 (16 million people). Europe hosted more tries (table 1). 20 than 2 million political asylum seekers People have always moved across borders, in 2000, four times more than North but the numbers have grown over the last three 0 America.26 decades. The number of international mi- US France Italy Spain UK Germany grants—people living outside their country of 0 • Feminization. Women have always mi- birth—grew from 76 million in 1960 to 154 5 grated as family members, but today more 20 million in 1990 and 175 million in 2000.17 Tech- 18 17 17 16 19 22 women are migrating alone for work nological advances make travel and communi- 40 34 abroad, leaving their families at home. For cation easier, faster and cheaper. The price of 45 42 the Philippines, women made up 70% of 60 a plane ticket from Nairobi to London fell from migrant workers abroad in 2000.27 $24,000 in 1960 to $2,000 in 2000.18 The tele- 80 Percent phone, the Internet and the global media bring 100 the realities of life across the globe into the liv- 97 94 Share of domestic films ing room, making people aware of disparities in Source: ATSIA 2003; CSD and ICC 2002; Moody 2000; WIPO wages and living conditions—and eager to im- Source: Cohen 2004. 2003d; World Bank 2004; Cohen 2004; Kapur and McHale prove their prospects. 2003; IOM 2003b, 2003c, 2004; UN 2002a, 2002b, 2003a. GLOBALIZATION AND CULTURAL CHOICE 87
  • 4. exception” for films and audiovisual goods, from global regimes for intellectual property which would permit them to be treated dif- needs to be explicitly recognized, as does the cul- ferently from other goods. tural impact of such goods as films and the cul- • Immigration. Managing the inflow and in- tural identity of immigrants. tegration of foreign migrants requires re- The aim of multicultural policies is not to sponding to anti-immigrant groups, who preserve tradition, however, but to protect cul- argue that the national culture is threat- tural liberty and expand people’s choices—in the ened, and to migrant groups, who demand ways people live and identify themselves—and respect for their ways of life. not to penalize them for these choices. Pre- The extreme positions in these debates often serving tradition can help to keep the options provoke regressive responses that are nationalis- open, but people should not be bound in an im- The aim of multicultural tic, xenophobic and conservative: close the coun- mutable box called “a culture”. Unfortunately, try off from all outside influences and preserve today’s debates about globalization and the loss policies is to protect tradition. That defence of national culture comes of cultural identity have often been argued in cultural liberty and at great costs to development and to human terms of upholding national sovereignty, pre- choice. This report argues that these extreme serving the ancient heritage of indigenous peo- expand people’s positions are not the way to protect local cultures ple and safeguarding national culture in the choices—in the ways and identities. There need not be a choice between face of growing inflows of foreign people, films, protecting local identities and adopting open music and other goods. But cultural identities people live and identify policies to global flows of migrants, foreign films are heterogeneous and evolving—they are dy- themselves—and not to and knowledge and capital. The challenge for namic processes in which internal inconsisten- countries around the world is to design country- cies and conflicts drive change (box 5.1). penalize them for these specific policies that widen choices rather than Four principles should inform a strategy choices narrow them by supporting and protecting na- for multiculturalism in globalization: tional identities while also keeping borders open. • Defending tradition can hold back human development. GLOBALIZATION AND MULTICULTURALISM • Respecting difference and diversity is essential. The impact of globalization on cultural liberty • Diversity thrives in a globally interdependent deserves special attention. Previous Human world when people have multiple and com- Development Reports have addressed sources plementary identities and belong not only to of economic exclusion, such as trade barriers that a local community and a country but also to keep markets closed to poor countries’ exports, humanity at large. and of political exclusion, such as the weak • Addressing imbalances in economic and po- voice of developing countries in trade negotia- litical power helps to forestall threats to the tions. Removing such barriers will not itself cultures of poorer and weaker communities. eliminate a third type of exclusion: cultural ex- clusion. That requires new approaches based on DEFENDING TRADITION CAN HOLD BACK multicultural policies. HUMAN DEVELOPMENT Global flows of goods, ideas, people and capital can seem a threat to national culture in The first principle is that tradition should not many ways. They can lead to the abandonment be confused with freedom of choice. As chap- of traditional values and practices and the dis- ter 1 points out, “To argue for cultural diver- mantling of the economic basis on which the sur- sity on the ground that this is what the different vival of indigenous cultures depends. When groups of people have inherited is clearly not rea- such global flows lead to cultural exclusion, soning based on cultural liberty”. Furthermore, multicultural policies are needed to manage tradition can work against cultural freedom. trade, immigration and investments in ways that “Cultural conservatism can discourage—or recognize cultural differences and identities. prevent—people from adopting a different And the exclusion of traditional knowledge lifestyle, indeed even from joining the lifestyle 88 HUMAN DEVELOPMENT REPORT 2004
  • 5. that others, from a different cultural back- BOX 5.1 ground, standardly follow in the society in ques- Culture—paradigm shift in anthropology tion.” There is much to cherish in traditional For many years, defining cultural and social are increasingly being consulted by people try- values and practices, and much that is consonant anthropology as the study of the cultural ing to assign to groups the kinds of general- with universal values of human rights. But there dimension of people would have raised few ized cultural identities that anthropologists is also much that is challenged by universal objections. “A culture” was understood as now find deeply problematic. Today, politi- synonymous with what before had been cians, economists and the general public want ethics, such as inheritance laws that are biased called “a people”. culture defined in precisely the bounded, against women, or decision-making procedures During the past two decades, however, reified, essentialized and timeless fashion re- that are not participatory and democratic. the concept of “culture”, and by extension cently discarded by anthropologists. Taking the extreme position of preserving the idea of “cultural difference” and the Culture and cultural diversity have be- underlying assumptions of homogeneity, come political and juridical realities, as stated tradition at all cost can hold back human de- holism and integrity, have been re-evaluated. in the first Article of the UNESCO Uni- velopment. Some indigenous people fear that Cultural difference is no longer viewed as a versal Declaration on Cultural Diversity their ancient cultural practices are endangered stable, exotic otherness. Self-other relations (2001): “cultural diversity is as necessary by the inflow of foreign investment in extractive are increasingly considered to be matters for humankind as biodiversity is for nature. industries or that sharing traditional knowledge of power and rhetoric rather than essence. In this sense, it is the common heritage of And cultures are increasingly conceived of humanity and should be recognized and af- necessarily leads to its misuse. Some have reacted as reflecting processes of change and inter- firmed for the benefit of present and future to violations of their cultural identity by shut- nal contradictions and conflicts. generations”. Many people have grasped at ting out all new ideas and change, trying to pre- But just as anthropologists were losing least part of the anthropological message: serve tradition at all cost. Such reactions reduce faith in the concept of coherent, stable and culture is there, it is learned, it permeates bounded cultural “wholes”, the concept was everyday life, it is important and it is far not only cultural choices but also social and being embraced by a wide range of culture more responsible for differences among economic choices for indigenous people. Sim- builders worldwide. Anthropological works human groups than are genes. ilarly, anti-immigrant groups often defend na- Source: Preis 2004 citing Brumann 1999; Clifford 1988; Rosaldo 1989; Olwig, Fog and Hastrup 1997; UNESCO 2002. tional identities in the name of tradition. This narrows their choices as well by shutting coun- tries off from the socio-economic benefits of im- it is not diversity that inevitably leads to conflict migration, which brings new skills and workers but the suppression of cultural identity and so- to an economy. And defending national cul- cial, political and economic exclusion on the tural industries through protectionism reduces basis of culture that can spark violence and ten- the choices for consumers. sions. People may be fearful of diversity and its In no society are lifestyles or values static. An- consequences, but it is opposition to diversity— thropologists have discarded concerns with reify- as in the positions of anti-immigrant groups—that ing cultures and now see importance in how can polarize societies and that fuels social tensions. cultures change, continuously influenced by in- ternal conflicts and contradictions (see box 5.1). DEVELOPING MULTIPLE AND COMPLEMENTARY IDENTITIES — LIVING RESPECTING DIVERSITY LOCALLY AND GLOBALLY The second principle is that diversity is not an The third principle is that globalization can ex- end in itself but, as chapter 1 points out, it pro- pand cultural freedoms only if all people develop motes cultural liberty and enriches people’s multiple and complementary identities as citi- lives. It is an outcome of the freedoms people zens of the world as well as citizens of a state and have and the choices they make. It also implies members of a cultural group. Just as a culturally an opportunity to assess different options in diverse state can build unity on multiple and making these choices. If local cultures disappear complementary identities (chapter 3), a culturally and countries become homogeneous, the scope diverse world needs to do the same. As global- for choice is reduced. ization proceeds, this means not only recognizing Much of the fear of a loss of national identity local and national identities but also strengthen- and culture comes from the belief that cultural di- ing commitments to being citizens of the world. versity inevitably leads to conflict or to failed de- Today’s intensified global interactions can velopment. As chapter 2 explains, this is a myth: function well only if governed by bonds of GLOBALIZATION AND CULTURAL CHOICE 89
  • 6. shared values, communication and commit- notions of identity can lead to morbid mistrust ment. Cooperation among people and nations of people and things foreign—to wanting to bar with different interests is more likely when all immigrants, fearing that they would not be loyal are bound and motivated by shared values and to their adopted country or its values, or want- commitments. Global culture is not about the ing to block flows of cultural goods and ideas, English language or brand name sneakers—it is fearing that homogenizing forces would destroy about universal ethics based on universal human their national arts and heritage. But identities are rights and respect for the freedom, equality and seldom singular. Multiple and complementary dignity of all individuals (box 5.2). identities are a reality in many countries—and Today’s interactions also require respect for people have a sense of belonging to the coun- difference—respect for the cultural heritage of try as well as to a group or groups within it. Multiple and the thousands of cultural groups in the world. Some people believe that there are contradictions ADDRESSING ASYMMETRIC POWER complementary identities between the values of some cultural traditions are a reality in many and advances in development and democracy. The fourth principle is that asymmetries in As chapter 2 shows, there is no objective evi- flows of ideas and goods need to be addressed, countries dence for claiming that some cultures are “in- so that some cultures do not dominate others ferior” or “superior” for human progress and the because of their economic power. The unequal expansion of human freedoms. economic and political powers of countries, States develop national identities not only to industries and corporations cause some cul- unify the population but also to project an iden- tures to spread, others to wither. Hollywood’s tity different from that of others. But unchanging powerful film industry, with access to enor- BOX 5.2 Sources of global ethics All cultures share a commonality of basic values Convention of Human Rights and the African • Democracy. Democracy serves multiple that are the foundation of global ethics. That in- Charter on Human and People’s Rights, have ends: providing political autonomy, safe- dividuals can have multiple and complemen- taken similar initiatives. More recently, the UN’s guarding fundamental rights and creating tary identities suggests that they can find these Millennium Declaration, adopted by the full conditions for the full participation of citi- commonalities of values. membership of the General Assembly in 2000, zens in economic development. At the global Global ethics are not the imposition of recommitted itself to human rights, fundamen- level democratic standards are essential for “Western” values on the rest of the world. To tal freedoms and respect for equal rights to all ensuring participation and giving voice to think so would be both artificially restrictive of without distinction. poor countries, marginalized communities the scope of global ethics and an insult to other There are five core elements of global ethics. and discriminated against minorities. cultures, religions and communities. The prin- • Equity. Recognizing the equality of all in- • Protection of minorities. Discrimination cipal source of global ethics is the idea of human dividuals regardless of class, race, gender, against minorities occurs at several levels: vulnerability and the desire to alleviate the suf- community or generation is the ethos of non-recognition, denial of political rights, fering of every individual to the extent possible. universal values. Equity also envelops the socio-economic exclusion and violence. Another source is the belief in the basic moral need to preserve the environment and nat- Global ethics cannot be comprehensive un- equality of all human beings. The injunction to ural resources that can be used by future less minorities receive recognition and equal treat others as you would want to be treated generations. rights within a larger national and global finds explicit mention in Buddhism, Christian- • Human rights and responsibilities. Human community. The promotion of tolerance is ity, Confucianism, Hinduism, Islam, Judaism, rights are an indispensable standard of in- central to the process. Taoism and Zoroastrianism, and it is implicit in ternational conduct. The basic concern is to • Peaceful conflict resolution and fair ne- the practices of other faiths. protect the integrity of all individuals from gotiation. Justice and fairness cannot be It is on the basis of these common teach- threats to freedom and equality. The focus achieved by imposing pre-conceived moral ings across all cultures that states have come to- on individual rights acknowledges their ex- principles. Resolution of disagreements must gether to endorse the Universal Declaration of pression of equity between individuals, be sought through negotiations. All parties Human Rights, supported by the International which outweighs any claims made on behalf deserve a say. Global ethics does not mean Covenants on Civil and Political Rights and on of group and collective values. But with a single path towards peace or development Economic and Social Rights. Regional treaties, rights come duties: bonds without options or modernization. It is a framework within such as the European Convention for the are oppressive; options without bonds are which societies can find peaceful solutions Protection of Human Rights, the American anarchy. to problems. Source: World Commission on Culture and Development 1995; UN 2000a. 90 HUMAN DEVELOPMENT REPORT 2004
  • 7. SPECIAL CONTRIBUTION Indigenous peoples and development Development divorced from its human or cul- have much to contribute to society, and they of indigenous communities as groups, thus sig- tural context is growth without a soul. Eco- bring to both national and international debates nificantly undermining meaningful ways of par- nomic development in its full flowering is valuable advice about the great issues facing hu- ticipatory development. part of a people’s culture. manity in this new millennium. Indigenous peoples have dynamic living cul- —World Commission on Culture In May 2003 the Permanent Forum on In- tures and seek their place in the modern world. and Development 1995 digenous Issues stressed in its Second Session the They are not against development, but for too importance of recognizing cultural diversity in long they have been victims of development and Indigenous peoples are proponents and repre- development processes and the need for all de- now demand to be participants in—and to ben- sentatives of humanity’s cultural diversity. velopment to be sustainable. Recommendation efit from—a development that is sustainable. Historically, however, indigenous peoples have 8 of the Second Session calls for “instituting a been marginalized by dominant societies and have legal framework that makes cultural, environ- often faced assimilation and cultural genocide. mental and social impact assessment studies In the multicultural societies growing up mandatory” (E/2003/43). The forum also ex- Ole Henrik Magga around them, indigenous peoples seek an end to pressed concern over development practices Chairman of the UN Permanent such marginalization and fringe dwelling. They that do not take into account the characteristics Forum on Indigenous Issues mous resources, can squeeze the Mexican film on respect for cultural traditions and the shar- industry and other small competitors out of ing of the economic benefits of resource use. existence. Powerful corporations can outbid in- digenous people in using land rich in resources. WHY DO SOME INDIGENOUS PEOPLE FEEL Powerful countries can outnegotiate weak coun- THREATENED ? tries in recognition of traditional knowledge in World Trade Organization (WTO) agreements. Central to ensuring the inclusion of indigenous Powerful and exploitative employers can vic- people in a global world are how national gov- timize defenceless migrants. ernments and international institutions deal with investments in indigenous territories and FLOWS OF INVESTMENT AND KNOWLEDGE— protect traditional knowledge. The historical ter- INCLUDING INDIGENOUS PEOPLE IN A ritories of indigenous people are often rich in GLOBALLY INTEGRATED WORLD minerals and oil and gas deposits (map 5.1, table 5.1 and feature 5.1). That can set up the Indigenous people see globalization as a threat potential for conflict between promoting na- to their cultural identities, their control over tional economic growth through extractive in- territory and their centuries-old traditions of dustries and protecting the cultural identity knowledge and artistic expression (see feature and economic livelihood of indigenous people. 5.1). They fear that the cultural significance of The traditional knowledge, innovations and their territories and knowledge will go unrec- practices of indigenous people, developed over ognized—or that they will receive inadequate many generations and collectively owned by compensation for these cultural assets. In these the community, can have practical uses in agri- situations globalization is often blamed. culture, forestry and health. Conflict can arise One reaction is to opt out of the global between recognizing collective ownership and economy and to oppose the flows of goods and following the modern intellectual property ideas. Another is to preserve tradition for its own regime, which focuses on individual rights. sake, without accounting for individual choice Extractive industries. The cultural identity or democratic decision-making. But there are al- and socio-economic equity of indigenous peo- ternatives. Preserving cultural identity need not ple can be threatened in several ways by the ac- require staying out of the global economy. There tivities of extractive industries. First, there is are ways of ensuring the cultural and socio- inadequate recognition of the cultural signifi- economic inclusion of indigenous people based cance of the land and territories that indigenous GLOBALIZATION AND CULTURAL CHOICE 91
  • 8. TABLE 5.1 Map Much extractive and infrastructural Lihirians and sharply reduced their ability to sub- Indigenous population in 5.1 activity in developing countries is Latin America sist by hunting game. in areas where indigenous people Percent live Third, indigenous groups complain about Share of total Latin America, 2003 unfair exclusion from decision-making. And Country population BELIZE HONDURAS when consultations with local communities do Bolivia 71.0 MEXICO NICARAGUA occur, they often leave much to be desired. Keep- Guatemala 66.0 GUATEMALA GUYANA ing such concerns in mind, the World Bank used Peru 47.0 EL SALVADOR VENEZUELA SURINAME Ecuador 38.0 COSTA RICA COLOMBIA FRENCH GUIANA a new approach to support the Chad–Cameroon PANAMA Honduras 15.0 Pipeline project.2 By law, net incomes were to be Mexico 14.0 ECUADOR Panama 10.0 deposited in an offshore account to ensure an- Chile 8.0 nual publication of audits and reduce corruption. El Salvador 7.0 BRAZIL Nicaragua 5.0 PERU Further, 10% of revenues were earmarked for a Colombia 1.8 BOLIVIA Future Generations Fund. Civil society repre- Paraguay 1.5 Argentina 1.0 PA RA sentatives and a member of the opposition were GU Venezuela 0.9 CHILE AY to be part of a monitoring board. The project had Costa Rica 0.8 Brazil 0.4 PACIFIC OCEAN to comply with the Bank’s safeguard policies on Uruguay 0.4 ARGENTINA URUGUAY environmental assessments and resettlement. Source: De Ferranti and others 2003. Note: Black dots represent And two new national parks were planned to areas with high prevalence of indigenous people and with SOUTH compensate for the loss of a small forest area. The intense extractive and infra- ATLANTIC structural activities (mining, oil OCEAN project highlights the innovative steps interna- exploration, dam and road construction, industrial agriculture, tional institutions are taking to build capacity and fisheries, electricity plants, biopiracy, logging). transparency and ensure targeted benefit sharing. South-East Asia and Pacific, 2003 But some indigenous groups believe that this has been inadequate. Fewer than 5% of the NORTHERN A SE A PHILIPPINES MARIANA ISLANDS Bagyéli people affected by the pipeline were em- HIN ployed on the project. They received little com- HC UT SO THAILAND BRUNEI pensation and few of the promised health care PACIFIC OCEAN MALAYSIA facilities.3 In countries with very weak institutional PAPUA NEW structures, project partners face major challenges GUINEA in effectively implementing well conceived pro- INDONESIA INDIAN OCEAN jects. This does not mean that investments need TIMOR-LESTE to be stopped; rather, even greater efforts are Source: Tebtebba and International Forum on Globalization 2003. needed. Fourth, indigenous people feel cheated when people inhabit. Indigenous people have strong their physical resources are misappropriated spiritual connections to their land, which is without adequate compensation. There was very why some of them oppose any investment in limited involvement of local people on the Yana- extractive industries within their territories. For cocha gold mine in the Cajamarca region in instance, some groups of San Bushmen in Peru (a joint venture between Peruvian and US Botswana oppose the exploration licences that mining companies and the International Finance the government has granted to Kalahari Dia- Corporation). Some of the tax revenues were to monds Ltd. go to the indigenous inhabitants, but they re- Second, there is plausible concern about ceived less than they were promised.4 Ecuador the impact of extractive industries on local liveli- is home to one of the largest confirmed oil re- hoods. When mineral extraction leads to the serves in Latin America. Companies pay about widespread displacement of communities and $30 million in taxes for a special Amazon de- loss of their farmlands, it affects both their sense velopment fund, but little of that money reaches of cultural identity and their source of sustain- the indigenous communities.5 able livelihood. The Lihir Gold Mine in Papua These issues highlight the conflict between New Guinea has destroyed sacred sites of the national sovereignty over resources and the 92 HUMAN DEVELOPMENT REPORT 2004
  • 9. special rights of indigenous people to their domain principle ignores obligations to the territories and the mineral resources they contain. community. For instance, Ecuador’s Constitution does not The Convention on Biological Diversity rec- give native Indians any rights to the oil and gas ognizes traditional knowledge, in contrast to within their territories. While it is not necessary the global intellectual property rights regime ad- that such rights be constitutionally guaranteed, ministered under the World Intellectual Prop- it is necessary that indigenous people have a say erty Organization (WIPO) and the agreement in the use of resources within their territories. on Trade-Related Aspects of Intellectual Prop- Traditional knowledge. The traditional erty Rights (TRIPS). Article 8(j) stipulates that knowledge of indigenous groups has attributes contracting parties must preserve and maintain of communal ownership and sometimes has spir- the knowledge and innovations of indigenous itual significance. Intellectual property regimes and local communities. It also seeks the wider The solution is not to block fail to recognize either the community ownership application of traditional knowledge “with the flows of investment or or spiritual significance of traditional knowl- approval and involvement of the holders of edge. The laws protect the work of individual, such knowledge” and encourages “equitable knowledge or to preserve identifiable authors or inventors and spell out sharing of the benefits”. Article 10(c) of the tradition for its own sake. how others can use their work. The Quechua In- convention encourages the “customary use of bi- dians in Peru oppose the commercial exploita- ological resources in accord with traditional Human development aims tion of their traditional knowledge but can do cultural practices”. The issue, then, is to find at expanding an little about it. The Maori in New Zealand believe ways to reconcile the provisions of different in- that even when their knowledge is publicly dis- ternational intellectual property regimes in order individual’s choices closed, there is no automatic right to use it—that to protect traditional knowledge for the bene- right must be determined collectively. fit of the indigenous community and promote There is also a danger of wrongly awarding its appropriate use within wider society. intellectual property rights, so that communities that have produced, preserved or developed POLICY OPTIONS AND CHALLENGES FOR traditional knowledge over several generations PROTECTING RIGHTS AND SHARING BENEFITS are not compensated for its use. To qualify for patent protection an invention must fulfil three The solution is not to block flows of investment strict criteria: it must be novel, not obvious and or knowledge or to preserve tradition for its own industrially useful. Since traditional knowledge sake. Human development aims at expanding an does not always meet these criteria, the inter- individual’s choices, through growth that favours national intellectual property regime does not the poor and through equitable socio-economic explicitly protect it. Researchers can appropri- opportunities within a democratic framework ate traditional knowledge and apply for a patent, that protects liberties. Addressing the concerns claiming to have invented a new product. of indigenous people will require global, na- Copyright protection can also be wrongly tional and corporate policies that advance human awarded for the appropriation. development goals (box 5.3). Misappropriation of traditional knowledge International institutions are already look- need not be deliberate. Sometimes it arises from ing for ways to mitigate some of the problems. mistakenly treating traditional knowledge as In 2001 the World Bank commissioned an ex- part of the public domain, where intellectual tractive industries review to determine how property protection does not apply. Traditional such projects can assist in poverty reduction knowledge, because it is known publicly within and sustainable development. Based on dis- the community (and sometimes outside it), is cussions with governments, non-governmental more prone to appropriation without compen- organizations, indigenous people’s organiza- sation to the community that developed it than tions, industry, labour unions and academia, are other types of intellectual property. The the 2004 report recommends pro-poor public Sami Council of Scandinavia argues that even and corporate governance, effective social and if its knowledge is publicly known, the public environmental policies and respect for human GLOBALIZATION AND CULTURAL CHOICE 93
  • 10. BOX 5.3 Private companies and indigenous people can work together for development Is it possible for private companies to work co- would receive training in operating machinery, Red Dog Mine, United States operatively with indigenous people and to gain and services would be contracted to the local In the 1970s the Inupiat people of Northwest in the process? Yes. Consider these examples. communities. Hamersley would contribute more Alaska successfully blocked Cominco Inc.’s than A$60 million for these purposes. interest in exploiting zinc-lead deposits at the Pilbara region, Australia Red Dog site. After several years of negotia- Hamersley Iron Pty Ltd has been exporting ore Raglan project, Canada tions the Northwest Alaska Native Association from the natural resource–rich Pilbara region After a 1975 agreement to settle land ownership (NANA) and Cominco signed an agreement in since the mid-1960s. While Aboriginal pop- issues in northern Quebec between indigenous 1982 to allow mining to go forward. Cominco ulations remained concentrated in welfare- groups and the provincial and federal govern- agreed to compensate the Inupiat through dependent towns, the company’s need for skilled ments, the Inuit received financial compensation royalties, to include NANA representatives labour led to a massive influx into the region of to set up the Makivik Corporation as a heritage in an advisory committee, to employ indige- non-indigenous people. The Aboriginal groups fund. In 1993 Makivik signed a Memorandum nous people and to protect the environment. began to oppose the development of newer of Understanding with Falconbridge Ltd (later In lieu of taxes Red Dog would pay $70 mil- mines and demanded discussions on the com- the Raglan Agreement) to guarantee benefits lion into the Northwest Arctic Borough over pany’s activities on traditional lands. In 1992 from planned mining projects in the region, in- 24 years. By 1998 Cominco had invested $8.8 Hamersley established the Aboriginal Training cluding priority employment and contracts for million in technical training almost entirely and Liaison Unit, to provide job training, increase the Inuit, profit sharing and environmental for NANA shareholders employed in the pro- business development in the area and improve monitoring. Falconbridge will pay an estimated ject. NANA has also monitored the impact infrastructure and living conditions while pre- C$70 million to an Inuit trust fund over 18 on subsistence activities and forced efforts to serving the aboriginal heritage and culture. By years. Archaeological sites were also identified reduce effluent flows into streams. Cominco 1997 the Gumala Aboriginal Corporation had and marked as off limits to mining, and the has maintained a flexible work schedule that signed joint venture agreements with Hamers- rights of Inuit employees to hunt outside the allows Inupiat employees to continue their ley to develop newer mines. Aboriginal men Raglan site were assured. traditional way of life. Source: International Council on Metals and the Environment 1999. rights. WIPO’s General Assembly established have misappropriated traditional knowledge an Intergovernmental Committee on Intellectual should be revoked. Property and Genetic Resources, Traditional Recognizing rights. Many states have laws Knowledge and Folklore in October 2000. It is that explicitly recognize indigenous people’s reviewing mechanisms for protecting traditional rights over their resources. In a 2002 report knowledge while increasing the participation the UK Commission on Intellectual Property of indigenous people. Rights argued that national legislation is needed States and international institutions need to address specific circumstances. The Philip- to collaborate in continuing to adjust global pines has laws requiring informed consent for rules and national laws in ways that more access to ancestral lands and indigenous knowl- successfully take into account the concerns of edge and for equitable sharing of benefits. indigenous people, giving them a genuine stake Guatemalan law promotes the wider use of tra- in the flows of investments, ideas and knowledge. ditional knowledge and cultural expressions Three measures are essential: by placing them under state protection. • Explicitly recognizing indigenous people’s Bangladesh, the Philippines and the African rights over their physical and intellectual Union recognize the customary practices of property. communities and the community-based rights • Requiring consultations with indigenous to biological resources and associated tradi- communities and their participation for the tional knowledge. use of any resource, thus ensuring informed Requiring participation and consultation. consent. Including the local community in decision- • Empowering communities by developing making is not only democratic—it also ensures strategies to share benefits. against future disruption of projects. Having Loans to companies or countries for projects learned from the Yanacocha mine, the Antam- that wrongly appropriate property must be ina zinc and copper mine in Peru involved withdrawn, and patents granted to others who indigenous communities in decision-making at 94 HUMAN DEVELOPMENT REPORT 2004
  • 11. the start of operations in 2001. But consultations Traditional and Genetic Resources for use by have to be meaningful. This requires carefully patent examiners. The Consultative Group on In- identifying the affected groups and providing full ternational Agricultural Research has linked its information about the likely costs and benefits information to the portal. And India has con- of a project. tributed its Health Heritage Test Database. Consultations can also prevent the false ap- Sharing benefits. Opportunities for bene- propriation of genetic resources and traditional fit sharing in extractive industries are exten- knowledge. Countries now demand disclosure sive, including education, training, preferential of the origin of plants and other genetic mate- employment for local people, financial com- rial before granting patents. The Andean Com- pensation, business opportunities and environ- munities, Costa Rica and India, among others, mental commitments. In Papua New Guinea, include this provision in laws and regulations. where indigenous communities own 97% of the Documenting traditional Documenting traditional knowledge is often land, small mining projects have assisted in knowledge is often essential for protecting it, as is being done by the poverty alleviation. At the Bulolo mine a well Traditional Knowledge Digital Library in India planned closure allowed the mining company to essential for protecting it and a similar initiative in China. Lao PDR has use its infrastructure to develop a timber a Traditional Medicines Resource Centre. In plantation—which remains financially viable Africa, where much traditional knowledge is 35 years after the mine was closed.6 Companies oral, documentation would diminish possibili- in other countries have also had success in- ties for uncompensated exploitation of knowl- volving local communities in decision-making edge. But in Latin America some indigenous and profit sharing. people worry that documentation, by making While multilateral negotiations on protect- their knowledge more accessible, would facili- ing traditional knowledge within the intellectual tate exploitation. property rights regime continue, countries are Documentation does not prejudice rights. It discovering ways of using existing systems to do preserves knowledge in written form and prevents so (box 5.4). Industrial designs protect carpets others from claiming it as their own. WIPO has and headdresses in Kazakhstan. Geographical an Online Portal of Databases and Registries of indications protect liquors and teas in Venezuela BOX 5.4 Using intellectual property rights to protect traditional knowledge Respecting traditional knowledge does not mean The Copyright Act protects tradition-based cre- knowledge the South African Council for Scien- keeping it from the world. It means using it in ations like woodcarvings, songs and sculptures. tific and Industrial Research (CSIR) in 1995 ways that benefit the communities from which In 1999 the Snuneymuxw First Nation used the patented the Hoodia cactus’s appetite-suppressing it is drawn. Trademarks Act to protect 10 religious petro- element (P57). By 1998 revenues from the li- Australia’s intellectual property rights laws do glyphs (ancient rock paintings) from unautho- censing fee for developing and marketing P57 as not cover traditional knowledge, but certifica- rized reproduction and to stop the sale of goods a slimming drug had risen to $32 million (Com- tion trademarks are used to identify and authen- bearing these images. mission on Intellectual Property Rights 2002). ticate products or services provided by indigenous Other countries have explicitly recognized When the San alleged biopiracy and threatened people. In the 1995 Milpurrurru case—Aboriginal traditional knowledge and customary legal sys- legal action in 2002, the CSIR agreed to share designs were reproduced on carpets without prior tems. Greenland retains its Inuit legal tradition future royalties with the San. consent—an Australian court judged that “cultural within its Home Rule Government. Over the past Recognition of traditional culture can occur harm” had been caused due to trademark viola- 150 years written Inuit literature has documented at the regional level as well. Article 136(g) of De- tion and awarded compensation of A$70,000 cultural heritage. Cultural heritage is treated as cision 486 of the Commission of the Andean (WIPO 2003c). In the 1998 Bulun Bulun case a dynamic and not restricted to traditional as- Community states that signs may not be regis- court judgement found that an indigenous per- pects alone. Both traditional and modern cultural tered as marks if they consist of the names of in- son owed fiduciary obligations to his community expressions are respected and enjoy equal pro- digenous, Afro-American or local communities. and could not exploit indigenous art contrary to tection under law. The Colombian government used Article 136(g) the community’s customary law. A more celebrated case involves the San to reject an application for registration of the term In Canada trademarks are used to protect Bushmen of southern Africa. An anthropologist “Tairona”, citing it as an invaluable heritage of traditional symbols, including food products, noticed in 1937 that the San ate the Hoodia cac- the country—the Taironas inhabited Colom- clothing and tourist services run by First Nations. tus to stave off hunger and thirst. Based on this bian territory in the pre-Hispanic period. Source: Commission on Intellectual Property Rights 2002; WIPO 2003c. GLOBALIZATION AND CULTURAL CHOICE 95
  • 12. and Viet Nam. Copyrights and trademarks are states, by companies, by international institutions used for traditional art in Australia and Canada. and by indigenous people. In many cases these measures have resulted in monetary benefits for the community as well. FLOWS OF CULTURAL GOODS—WIDENING Discussions at WIPO are focusing on how CHOICES THROUGH CREATIVITY AND DIVERSITY to complement intellectual property provisions with unique national approaches. One During the 1994 countdown to the Uruguay proposal—the compensatory liability approach— Round of multilateral trade negotiations, a group envisages rights for both the patent owner and of French movie producers, actors and directors the owner of traditional knowledge. While the was able to insert a “cultural exception” clause patent owner would have to seek a compulsory in trade rules, excluding cinema and other au- Globalization can bring licence to use the traditional knowledge resource, diovisual goods from their provisions. The clause the owner would also have the right to com- acknowledges the special nature of cultural recognition to indigenous mercialize the patented invention after paying roy- goods as traded commodities. The Uruguay people who have alties to the patent owner. This mechanism avoids Round text provided a precedent for other trade restricting scientific progress and makes benefit agreements to allow countries to exempt cultural developed their resources sharing economically significant. goods from trade agreements and adopt policies over the centuries By promoting flows of investments and to protect such industries at home. Some ex- knowledge, globalization can bring recognition ceptions for trade in cultural goods were writ- to indigenous people who have developed their ten into the North American Free Trade resources over the centuries. But national and Agreement (NAFTA) in 1994. In the acrimo- international rules on global trade and invest- nious debates over the Multilateral Agreement ment must also account for the cultural on Investments in the OECD in 1998 the cul- sensitivities and customary property rights of in- tural exception was one of the most bitterly digenous people. Respecting cultural identity contested issues, propelling the collapse of ne- and promoting socio-economic equity through gotiations (box 5.5). participation and benefit sharing are possible as At the preparatory meetings in Cancun for long as decisions are made democratically—by the Doha Round in 2003 negotiations reportedly foundered over the Singapore Issues—trade fa- BOX 5.5 cilitation, transparency in government pro- The debate on cultural goods and the curement, trade and investment, and trade and Multilateral Agreement on Investments fiasco competition.7 The United States had asked for After the Uruguay Round of trade negoti- countries inserted exceptions and reserva- a freeze on the extension of the cultural excep- ations ended in 1994, some countries wanted tions that weakened the initiative. Con- tion, to avoid bringing Internet-related audio- to set up a mechanism to liberalize, regulate cerned about the effect that MAI could visual activities into the negotiations. The Free and enforce global investment flows. This have on cultural industries and fearing loss Trade Area of the Americas ministerial meeting set the stage in 1998 for the Multilateral of leeway to subsidize or protect national in- Agreement on Investments (MAI). The ob- dustries, France introduced clauses for cul- in Miami in November 2003 faced similar chal- jective was to create a single multilateral tural industries. Motivated by a number of lenges for cultural goods, and no clear agreement regulatory framework to replace some 1,600 objections to the negotiations, including was reached. bilateral investment treaties. Among other the treatment of cultural goods like any So, whether to treat cultural goods like any provisions the MAI aimed at introducing the other merchandise, non-governmental other commercial good or to make them an ex- “national treatment” principle of non- groups in Australia, Canada, India, New discrimination to investment rules and for- Zealand, the United Kingdom and the ception has become a hotly contested issue in eign investors. Country of origin would United States joined the French govern- international trade negotiations. Positions remain have ceased to be a factor when applying ment’s campaign against the agreement. polarized. On one side are those who consider rules on investment and trade in services in The initiative collapsed, demonstrating how cultural products as commercial as apples or cars order to stop discrimination against for- contentious these issues are and compli- eign investment and facilitate its flows. cating future talks on trade in services and and therefore subject to all the rules of inter- As the MAI was being negotiated investment that affect countries’ cultural national trade. On the other side are those who within the OECD, though, a number of diversity. view cultural products as assets conveying val- ues, ideas and meaning and therefore deserving Source: UNESCO 2000b, 2000c; Public Citizen 2004. of special treatment. 96 HUMAN DEVELOPMENT REPORT 2004