THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE & GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)

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THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE & GROMIT’S WORLD OF INVENTION Karen Heldoorn, Head of Interactive, Aardman Digital, UK Looking across a selection of Aardman properties, Karen describes how they extend stories across multiple platforms to engage with audiences. She’ll provide invaluable insights into developing websites, games, the seeding of the games, community management and social media platforms for kids

Business

Youth audience & the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ENGAGING CHILDREN ,[object Object],[object Object],[object Object],[object Object],[object Object]

Three projects World of Invention Championsheeps Tate Movie Project

Wallace’s Workshop Hand-on Kits Com petition The Digital Experience

Results ,[object Object],190k UVs 250k UVs 450k UVs 1 Million+ Game plays < 1 Million Game Plays Start of TX End of TX

In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Follow our Chirps at @AARDMANDIGITAL Visit us on aardman.com/digital Contact me at [email_address]

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