The NFB's Head of Digital Content shares lessons learned around story and form from award-winning, groundbreaking interactive projects Seven Digital Deadly Sins, Circa 1948, The Last Hunt, Bear 71 and Welcome to Pinepoint.
Design and technology meets story and documentary.
16. The Last Hunt
New workflow
Webby Award
FWA Mobile Site of the Day
FWA Site of the Day
Possible new format
Linear written/audio story + semi-linear visual user experience
22. You need to have a good story
(don’t get stuck on form or tech)
Know your audience
(and why they will care)
The audience is the editor
(you’re no longer in control)
Lessons learned
23. Internet Content and Marketing need to be
conceived at the same time.
Different audiences use different platforms,
it should have also been a tablet app
Story and form need to be conceived before
you start programming. Scripts still work.
Linear written story + semi-linear visual user experience
Lessons learned
31. Epilogue: Social Narrative
Lance Weiler’s Community Team
+
Microsite + Postcards with QR
Story in Filmmaker Magazine
@iambear71
iambear71.tumblr.com
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44. Interactive Doc - 400,000 people
Installation and Live - 35,000 people
FWA Site of the Year
Webby Award
Cannes Cyber Lion
45. “People have been discussing the
possibilities of interactive film for
decades, Bear 71 is one of the first
examples of someone[sic] getting it
right.”
- Corinna Falusi, Ogilvy & Mather
46. Sometimes your first idea is the best one
Story and Script are still the foundation of the
work. The right author JB McKinnon (100 mile
diet) brought the project to another level.
Have the right team. Do you trust your devs?
Lessons learned
47. Telling the story on different
platforms can work.
The Storyworld was more than the
sum of its parts
Linear audio story + non-linear visual user experience
Lessons learned
48. Gods Lake, The Last Hunt, Main Street, This Land
Linear written/audio story + semi-linear visual user experience
Circa 1948
Non-linear audio fragments + non-linear visual user experience
Welcome to PinePoint
Linear written story + semi-linear visual user experience
Bear 71
Linear audio story + non-linear visual user experience
A new form: Interactive Documentary
63. Circa 1948 StoryWorld
Live artist talk
Play: Helen Lawrence
iPad/iPhone App
VR Interactive Installation
Circa website
64. Hybrid Agile between web and
game is tricky but does work
Things never go as planned - art
delays, projectors disappearing.
Non-Linear audio story + non-linear visual user experience
Lessons learned
We can’t stop learning. We learned how to
make a 3D render engine for tablets and a VR
physical environment.