Adventures in Interactive Video
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Presentation by Steve Callanan and Dan Garraway (WireWax) at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010
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Adventures in Interactive Video
- 1. What is CLICKABLE VIDEO? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 2. What is CLICKABLE VIDEO? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 3. What is ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 4. What’s so special about ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 5. What’s special about ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 6. What’s special about ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com CONVERSION FUNNEL ANALYSIS
- 7. What is ? The only application that displays a fully customised button matrix alongside the tag. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 8. What is ? Buttons can be any size, shape or colour and contain text, images, apps and links to other sites, pages or videos. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 9. What is ? Buttons can hold apps that allow viewers to interact further. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 10. What is ? Interactive button apps can add rich content to otherwise passive video. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 11. What is ? Allow viewers to interact with entertainment features. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 12. What is ? Start thinking about production differently. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 13. What is ? Buttons can be customised and integrated into your campaign or brand aesthetic. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 14. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com Advertising & Opportunities Make video into a game.
- 15. What is ? Create commercial opportunities as an alternative to pre-rolls. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 16. What is ? Work with brands to connect content with purchasing opportunities. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 17. What is ? The most comprehensive metric tools available. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 18. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com Advertising & Opportunities
- 19. The world’s first and only taggable video tool wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 20. What is ? Officially white-listed for full Facebook integration. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 21. What is ? Automatically detect faces within your video stream. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 22. What is ? Automatically recognise and add tags to famous faces or friends. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
- 23. The world’s first and only taggable video tool wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com