Ex of US viral, digital marketing rollout. Niche retail product.

1. Ex. US Viral Marketing Rollout for Niche CE SKU II – 5/27 III – 7/1 IV – 9/1 V – 9/15 I - By 4/1 VI – 10/1 E-mail Co. tags Co. staff to use tags On-going marcom Suggestions Focus groups Interactions E-cards XMAS, specials, On-going awareness Communicate to opt-in DBase 1st hit: Refer 3x friends: Enter to win new products - setup 2nd hit: Sweeps – win brand design contest (leverage new SKUs) 3nd hit: Announce retail partners… Where to buy Revised & Optimized website Gamers/teams list –Co. & associated Enlist top CS, WoW, Quake, etc. players & leagues, developer partners, leagues, etc. to endorse & discuss new SKUs U.S. Games retail opt-in list DBase 1st hit: Win Co. retail center setup (share opt-in list) Public sites: gotfrag, overclockers, facebook, twitter, modders, etc. New banners, ad buys, trade inform Offer customers Guide to Gaming IRCs –in/out sites Leverage 1-3 hits as needed on all marcom Blogs, discussion boards, user groups Ongoing PR media list Sales contacts Feedback - improvements