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Chapter 1: What Is Marketing?

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Chapter 16: The Marketing Plan

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Chapter 15: Price, the Only Revenue Generator

il y a 13 ans • 1935 Vues

Chapter 11: Advertising, Integrated Marketing Communications, and the Changing Media Landscape

il y a 13 ans • 3175 Vues

Chapter 14: Customer Satisfaction, Loyalty, and Empowerment

il y a 13 ans • 2587 Vues

Chapter 13: Professional Selling

il y a 13 ans • 8369 Vues

Chapter 12: Public Relations and Sales Promotions

il y a 13 ans • 2159 Vues

Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence

il y a 13 ans • 2492 Vues

Chapter 9: Using Supply Chains to Create Value for Customers

il y a 13 ans • 2498 Vues

Chapter 8: Using Marketing Channels to Create Value for Customers

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Chapter 6: Creating Offerings

il y a 13 ans • 2045 Vues

Chapter 7: Developing and Managing Offerings

il y a 13 ans • 1864 Vues

Chapter 5: Market Segmenting, Targeting, and Positioning

il y a 13 ans • 9863 Vues

Chapter 4: Business Buying Behavior

il y a 13 ans • 9223 Vues

Chapter 3: Consumer Behavior—How People Make Buying Decisions

il y a 13 ans • 3233 Vues

Chapter 2: Strategic Planning

il y a 13 ans • 1976 Vues