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I T ' S A L L
A B O U T
T H E
E D G E S
B Y T I M E L L I O T T
W H E N E V E R Y T H I N G I S
C O M M O D I T I S E D ,
D I F F E R E N T I S B E T T E R
T H A N G O O D ! .
Tim Elliott
YOUR MARKETPLACE
Draw a shape on a piece of paper
that represents your businesses
marketplace 
Ask yourself what stands out (the
answer is the edges)
In the middle is your customers,
stakeholders, competitors,
everything that makes up your
marketplace.
You want your business to stand
out so you need to be on the
edge.
Ask yourself how can you stand
out in a crowded marketplace?
WHAT IS YOUR PURPLE COW?
P E O P L E T H I N K I T ' S T O O
N O I S Y T O B E H E A R D .
N O I S E I S N ' T T H E P R O B L E M
S A M E N E S S I S !
Tim Elliott
S O W H A T C A N Y O U D O
A B O U T I T ?
A S K W H A T I F . . . ?
Number One
A S K Y O U R S E L F W H A T
W E N T W E L L  
E V E N B E T T E R I F . . .
Number Two
C R E A T E T H U M B
S T O P P I N G M O M E N T S
Number Three
I T ' S N O T E A S Y T O W A L K
A W A Y F R O M A V E R A G E .
Seth Godin
S T A Y I N T O U C H
I am @TimElliottUK on all
the socials
07511 342 085
timelliottuk@gmail.com
www.timelliottuk.com
T H A N K S
T I M E L L I O T T  

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All About The Edges - Deck

  • 1. I T ' S A L L A B O U T T H E E D G E S B Y T I M E L L I O T T
  • 2. W H E N E V E R Y T H I N G I S C O M M O D I T I S E D , D I F F E R E N T I S B E T T E R T H A N G O O D ! . Tim Elliott
  • 3. YOUR MARKETPLACE Draw a shape on a piece of paper that represents your businesses marketplace  Ask yourself what stands out (the answer is the edges) In the middle is your customers, stakeholders, competitors, everything that makes up your marketplace. You want your business to stand out so you need to be on the edge. Ask yourself how can you stand out in a crowded marketplace?
  • 4. WHAT IS YOUR PURPLE COW?
  • 5. P E O P L E T H I N K I T ' S T O O N O I S Y T O B E H E A R D . N O I S E I S N ' T T H E P R O B L E M S A M E N E S S I S ! Tim Elliott
  • 6. S O W H A T C A N Y O U D O A B O U T I T ?
  • 7. A S K W H A T I F . . . ? Number One
  • 8. A S K Y O U R S E L F W H A T W E N T W E L L   E V E N B E T T E R I F . . . Number Two
  • 9. C R E A T E T H U M B S T O P P I N G M O M E N T S Number Three
  • 10. I T ' S N O T E A S Y T O W A L K A W A Y F R O M A V E R A G E . Seth Godin
  • 11. S T A Y I N T O U C H I am @TimElliottUK on all the socials 07511 342 085 timelliottuk@gmail.com www.timelliottuk.com
  • 12. T H A N K S T I M E L L I O T T