This document provides an overview of on-page and off-page SEO strategies. It discusses key on-page elements like title tags, meta descriptions, heading tags, image optimization and content optimization. It also covers off-page SEO strategies like link building through generating internal and external content, submissions and building relationships. The document emphasizes creating original, quality content that provides value to users as search engines prioritize the user experience.
14. OFF-Page SEO
!
Link
Building
!
Researching
Link
Opportuni*es
Genera*ng
Content
for
Internal
Posts
Genera*ng
Content
for
External
Posts
Reques*ng
Links
through
submissions,
compe**ve
research,
social
profiles
Building
rela*onships
with
industry
related
groups/
14
individuals
16. Post
Names
!
Long
Tail
Searches
-‐
Hummingbird
Update
-‐
Focus
on
crea*ng
content
that
provides
real
value
to
users.
Don’t
Hit
Enter
-‐
example
nike
running
shoes
-‐
before
the
keyword
type
in
5
W’s
and
How
16
17. Titles
!
Title
tags
are
part
of
the
meta
tags
that
appear
in
your
HTML.
Help
set
you
apart
from
others
listed
in
the
SERPS
Should
be
maximum
of
65-‐70
characters
long,
including
spaces
Make
sure
the
most
important
keyword
are
first
in
your
*tle
Separate
the
keywords
in
the
*tle
tag
Keep
your
important
phrases
shorts
and
simple.
NO!
and,
but,
if,
then
type
of
words
Each
page
is
different
and
each
page
needs
a
unique
*tle
tag
Example
*tle
tag
Keyword
1
|
Keyword
2
|
Keyword
3
|
Company
Name
17
18. Descrip*ons
!
Meta
descrip*ons
aren’t
used
in
the
search
engines
ranking
algorithms
Need
to
be
wri_en
to
incite
users
to
click
and
should
be
wri_en
like
an
ad
18
19. Content
!
Search
engines
are
focusing
on
crea*ng
the
best
possible
user
experience
as
possible
Crea*ng
original,
quality,
content
crea*on
will
be
key
in
ranking
in
the
future
Crea*ng
relevant
and
fresh
informa*on
with
the
SEO
in
mind
will
help
you
in
the
future
19
Image Source http://synergizeonline.net/bookmarkawards/content-king-bookmarks-awards-2013/