Mobile Phone Marketing Solutions presentation to bizlaunch jan2013
1. Success is a CHOICE!
Featured Speaker:
Thomas Fulmer
Technology, Marketing, &
Sales Tips To EXPLODE
Your Business!
Marketing Technology Sales
www.GoMobileFL.com | www.ThomasFulmer.com
2. What is Essential to growing
a YOUR business?
www.GoMobileFL.com | www.ThomasFulmer.com
10. TRENDS….MOBILE?
There are 6.8 billion people on the planet. 5.1 billion of them own a
cell phone, but only 4.2 billion own a toothbrush.
(Source: Mobile Marketing Association Asia)
91% of people keep their phone within 3 feet of themselves, 24
hours a day, 365 days per year.
Source Morgan Stanley
3 out of 5 internet searches are done using a mobile phone
70% of all mobile searches result in action within 1 hour.
(Source: Mobile Marketer)
www.GoMobileFL.com | www.ThomasFulmer.com
11. MOBILE
WEBSITE
www.GoMobileFL.com | www.ThomasFulmer.com
12. WHY MOBILE?
FACT: Customers are using mobile to find your competition.
Source: Google "Understanding Smartphone Users," 2011
www.GoMobileFL.com | www.ThomasFulmer.com
13. WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to report a
lost wallet. It takes 68
minutes for them to report a
lost phone.
(Source: Unisys)
www.GoMobileFL.com | www.ThomasFulmer.com
14. TV
There are MORE mobile
phones on the planet
than there are TVs.
(Source: Jupiter)
www.GoMobileFL.com | www.ThomasFulmer.com
15. MOBILE SEARCH
70% of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)
Mobile coupons get 10 times the
redemption rate of traditional coupons.
(Source: Borrell Associates)
Infographic courtesy of
InfographicIgnition
www.GoMobileFL.com | www.ThomasFulmer.com
16. WHERE’S YOUR PHONE?
91% of all U.S.
citizens have their
mobile device
within reach 24/7.
(Source: Morgan Stanley) 9%
91%
www.GoMobileFL.com | www.ThomasFulmer.com
17. WHERE SHALL WE GO??
Searching for local businesses is
the #1 way people use smart
phones
(source: google)
…unfortunately normal websites
look sloppy and are hard to use on
small mobile screens
www.GoMobileFL.com | www.ThomasFulmer.com
18. BE HONEST, YOUR SITE SU…
www.GoMobileFL.com | www.ThomasFulmer.com
19. HOW CUSTOMERS BENEFIT
Non Mobile Website Mobile Website
User friendly
Loads fast
Easy to see
Easy to read
Easy to take action
Easy to find your location
Special offers and coupons
Drives targeted traffic that wants to buy
Online retailers - a mobile site can increase
consumer engagement by 85%
Website visitors are 51% more likely to do
business with an online retailer with a mobile site.
www.GoMobileFL.com | www.ThomasFulmer.com
20. SMS
CAMPAIGN
Infographic courtesy of
InfographicIgnition
www.GoMobileFL.com | www.ThomasFulmer.com
21. SMS MARKETING
HOW ARE YOU STAYING IN
TOUCH WITH YOUR CUSTOMERS?
Text messaging has been
estimated to be 5 times more
effective than direct mail and 10
times more effective than
newspaper advertising.
www.GoMobileFL.com | www.ThomasFulmer.com
22. SMS MARKETING
Unique Features SMS Marketing Benefits:
• It has 97% open rates • Gain new clients
• It’s immediate • Increase Customer Retention
• It’s personal • Increase brand awareness
• Increase loyalty
• It’s targeted • Engage your customers
• It’s permission based (opt-in) • Increase sales
• It’s time sensitive • Build a mobile database
• It’s cost effective • You can get more traffic to your business in
• It’s environmentally friendly one hour, from a single TEXT MESSAGE; than
• It reaches your audience no matter in one year from a search engine listing... if
where they are you know what you're doing.
www.GoMobileFL.com | www.ThomasFulmer.com
23. THE AMERICAN LOVE AFFAIR
WITH TEXTING
89% of the Population has a
Cell/ Mobile Phone!
90% Use Mobile Phone for
TEXTING
95% of SMS TEXTS are Read
in the first 10 minutes! Read in 10 Min Not Read in 10 Min
www.GoMobileFL.com | www.ThomasFulmer.com
24. YOUR CLIENTS LOVE TO TEXT
It takes 90 minutes for the
average person to respond to
an email. It takes 90 seconds
for the average person to
respond to a text message.
(Source: CTIA.org)
www.GoMobileFL.com | www.ThomasFulmer.com
25. GOTTA READ THAT TEXT…
Text messaging is 5X more effective than
direct mail and 10X more effective than
newspaper advertising
Mobile coupons get 10X the redemption
rate of traditional coupons.
(Source: Borrell Associates)
www.GoMobileFL.com | www.ThomasFulmer.com
32. 6 Technology and Marketing Tips To EXPLODE Your Business!
Have a mobile website
Utilize Text Marketing and/or Email Marketing
Utilize A CRM To keep up with customers
Know Your Customers & Their preferences
Target your marketing
Track your marketing & Evaluate regularly
www.GoMobileFL.com | www.ThomasFulmer.com
34. Success is a CHOICE!
Featured Speaker:
Thomas Fulmer
Technology, Marketing, &
Sales Tips To EXPLODE
Your Business!
Marketing Technology Sales
www.GoMobileFL.com | www.ThomasFulmer.com