Toon Lowette

Brussels Area, Belgium Belgium

Content Strategist at Internet Architects

Writing / Publishing

Content is king, they say, and they are right. I add: usefulness is emperor. And the customer is dictator. The angle of Toon Lowette’s advice and online publishing work is content and usefulness. The customer's task is at the center of managing the online presence. Toon Lowette started working in electronic publishing and interactive services in 1982. He has managed projects, launched companies, consulted the EU Commission, telecom operators, banks, publishers and other corporations, professional organisations, published market and industry reports, etc. in Europe. With Internet Architects, Toon Lowette continues his partnership in the Customer Carewords network headed by Gerry McGovern, ...