How to make a really big short film.

1. A short film with a long tail

2. It started with a movie.

3. The Trailer

4. The Film

5. But then became something bigger.

7. The Movie
• Funded for $10k on Kickstarter
• Written and directed by Ted McCagg
• The story: On the eve of the high
school graduation, two girls make a
pact to lose their virginity before the
night is through.
• Shot in one day in Los Angeles, CA

8. Extending the Story
• While shot and edited to feel like a full-length feature, the film
itself is only 7 minutes long.
• To give the sense that the film was a full-length release, deep
online profiles were created for each character, including many
who would eventually only appear in the film for a few
seconds.
• On the film’s official Facebook page, followers were presented
a possible suitor to our main girls each day, including their
Facebook pages, and a unique presence on an online platform
that best suited their personality type.

9. The Girls
Haley Franklin Nicole Tennyson

10. Haley Franklin

11. Haley Franklin: Dreamer & Romantic
Even though her trip East to go to
college will only be the 2nd time she’s
ever left Washington State (she went
to Space Camp when she was 10),
Haley has always dreamed of
travelling, especially to England, the
home of Jane Austen and the Bronte
sisters. She’s been collecting spots
she hopes to visit on a Google Maps
page called, “Oh The Places I’ll Go…”
(http://goo.gl/maps/c387o )

12. Nicole Tennyson

13. Nicole Tennyson: Science Nerd and NDT Lover
Starting with her trip to Space Camp
with her friend Haley when they were
10, Nicole has been obsessed with
space. Starting with seeing him
interviewed on PBS when she was 16,
Nicole has been obsessed with
renowned astrophysicist, Dr. Neil
Degrasse Tyson. She professes her love
for him on her Tumblr blog I Will Be
Mrs. Neil Degrasse Tyson.
http://mrsdegrassetyson.tumblr.com/

14. The Guys
Dez Dimmer
The Burnout
Mitchell Leonard
The Gamer
David Davis
The Jock
Ferret Fernandez
The Goth
Christian Nazareth
The Born-Again
Toby Owen
The Nerd
X.Braylon Foster
III
The Prep
Brad Howard
The Nice Guy

15. The Burnout: Dez Dimmer

16. Dez Dimmer: Lead singer of “Auto Erotic Wedgie”
• 8 song demo of original songs on
SoundCloud, including “Bongs
Busted (and So Is My Heart) and a
cover of Billy Squier’s “The
Stroke.”
• Fan page on Facebook, where
fans can order their own Auto
Erotic Wedgie t-shirts

17. The Gamer: Mitchell Leonard

18. Creator of Tumblr site Avatars I’d Bone
(http://avatarsidbone.tumblr.com/)
where he posts images of avatars,
Manga, and other fictional characters he
finds attractive.
Active member of the gamer site
PWNED, under the handle
“mrliaratsoni,” a nod to his
favorite female alien, Dr.
LiaraTsoni, from his favorite
game, Mass Effect.
Mitchell Leonard: Gamer Extraordinaire

19. The Born-Again: Christian Nazareth

20. Christian Nazareth: Christian Artist
Creator of the Etsy Shop “The
Lord is Everywhere,”
(http://www.etsy.com/shop/TheLor
dIsEverywhere) where he sells
crucifixes he has fashioned out of
garbage he finds on the street.
Proceeds go to groups helping
protect the rights of the unborn.

21. The Nerd: Toby Owen

22. The Nerd: Game of Thrones fanatic
On his Tumblr site, Me & D
(http://justmeandd.tumblr.com/),
Toby curates drawings that he
does of fantasy dates he’d have
with Game of Thrones beauty
DaenerysTargaryen.

23. The Jock: David Davis

24. The Jock: A Lover of The Titties
Runs the Twitter feed, “Titties Everywhere,”
(https://twitter.com/ilovethetitties ) where he
posts pictures of things that remind him of
breasts.

25. The Goth: Ferret Fernandez

26. The Goth: Depressed Poet
one fish, two fish
no fish
i'm allergic to fish
-ff
allergic to nuts
allergic to wheat
allergic to feelings of sincerity and love
hug and Jif sandwich
kills me dead
-ff
A poet of depressing prose,
Ferret posts his poems on
Facebook as well as webcam
readings of some of his
favorite compositions on
YouTube at:
http://www.youtube.com/use
r/poetryforthelost

27. The Preppy: X. Braylon Foster III

28. The Preppy: A Modern Man of Letters
Inspired by the lessons taught to him
by his father and grandfather, Braylon
wrote the book “Man Up: How To Be
A Modern Man in Modern Times,”
available as an e-book on Amazon at,
http://www.amazon.com/dp/B00DH0
N0NO.

29. The Good Guy: Brad Howard

30. The Good Guy: Valedictorian and Friend to All
Voted Nicest, Cutest, and Most
Likely To Succeed, Brad was the
natural choice to not only host
the graduation night party, but
also to give the graduation
speech the next day, which he
posted on Google Docs at
https://docs.google.com/file/d/
0BwFBK1CYFJu0bjBWdWc3SVVp
U1k/edit.

31. Additional Touch Points

32. The home of the trailer and film, The Bloom Is Off. (www.thebloomisoff.com)
allows people an alternative access to character profiles and their unique online
sites from a hub other than Facebook.
Official Movie Site

33. There, they could see a profile of each character, with links to their Facebook
profiles, their online sites, and a full Proust questionnaire.
Official Movie Site (cont.)

34. V Worthy
The film also spawned an online game, V-Worthy (www.vworthy.com) where
people could choose between two competitors who they would rather lose their
virginity to.

35. Bloom: Songs From and Inspired By The Film
The release of the film also included a full 10-song soundtrack, with 4 original songs
recorded just for the film. It is available to download for free on Soundcloud at
https://soundcloud.com/bloom_soundtrack .

36. So instead of one 7 minute film, Bloom became…
•12 Facebook Pages
•614 Facebook posts
•1 Movie Site
•10 Proust Questionnaires
•1 online game
•1 soundtrack
•12 original songs
•3 Tumblr Pages
•121 Tumblr Posts
•8 YouTube videos
•1 graduation speech
•1 published book
•9 crosses made from garbage
•40 tweets about everyday objects
that look like breasts

37. …and it still lives and grows the more people interact with it.

38. fin