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How to use web optimiser to test multiple designs and identify which is the best performing. The use of analytics and testing is a vital part of any web strategy and takes the guess work out of identifying design that will work for you.

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Google Analytics and Website Optimizer Let your visitors lead you By Simon Whatley http://www.google.com/analytics http:// www.google.com/websiteoptimizer
Plan – Measure – Improve ,[object Object],[object Object]
Google Analytics http://www.google.com/analytics
Custom Dashboards
Topics to Cover ,[object Object],[object Object],[object Object],[object Object]
Profiles and Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-Defined Filters ,[object Object],[object Object],[object Object],[object Object]
Custom Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Funnels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Funnel Visualisation ,[object Object]
E-commerce Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Site Search ,[object Object]
Google Website Optimizer http:// www.google.com/websiteoptimizer
What to Test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Priority Graph
Caveat ,[object Object]
Designing the Test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example – Add to Cart Buttons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Optimizer Tests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design an A/B Test ,[object Object],[object Object],[object Object]
The Test Calculator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example 1 (Not Recommended) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example 2 (Recommended) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Test Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Test Results - Combinations
Test Results – Page Sections
What the Statistics Mean ,[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Citations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object]
End.

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Notes de l'éditeur

  1. http://websiteoptimizer.blogspot.com/2008/07/you-know-testing-is-going-mainstream.html http:// www.google.com/support/websiteoptimizer/bin/answer.py?hl = en&answer =61149