Persuasive approach

Bring a Friend to Toastmasters
The Persuasive Approach
by Erich Viedge, ACS, CL
at Golden Gavel Advanced Toastmasters Club
January 2011

Tuesday 01 February 2011

Bring a Friend to Toastmasters


In fact, Madam Toastmaster,


Bring 9.


Australia

Population 19m

Toastmaster clubs: 480 to 500

Population 4m
New Zealand

Toastmaster clubs: 250

Population 300m

Toastmaster clubs: About 11,000.
That's Eleven thousand
Difficult to say, because several districts are partly in Canada and one crosses the Mexican border as
well.

Population of GB and Ireland. About 68m
Includes all the British Isles -- Great Britain and the Republic of Ireland

Toastmaster clubs: about 280

One club for
every 42,000
people
15

Australia

One club for Our target:
every 42,000 2,600 clubs
people
16

If
we
had
the
same
number
clubs
propor9onate
to
the
popula9on
as
Australia,
this
would
be
our
target

1 club
for
16,000 people
17

New
Zealand

1 club Our target:
for 6,875 clubs
16,000 people
18

That's
125
clubs
shy
of
7000.

One club for
every 27,000
people
19

United
States

every 27,000 4,000 clubs
people
20


One club for
quarter
million people
21


quarter 450 clubs
million people
22


= 2,500

= 7,000

= 4,000

= 1,800
23

Ireland
has
about
half
the
clubs
in
District
74
(UK

and
Ireland).
So
if
our
target
was
the
same
as
District
71
it
would
be
450
clubs.
But
if
it
was
the
same
as
Ireland
(popula9on
6-‐7m),
our
target
would
be
1,800
clubs.

Getting ahead means
speaking well

26


And speaking in
English

27


12 countries
3% English - speaking

91% of SA's population speaks a language other than English at home.
More than nine out of ten people.
Here is another district. It has 12 countries, and only 3% of the population are native English speakers.
That's about one third of the number we have here.
So in South Africa, about three people in 30 speak English at home.
In district 81, it's only 1 person in 30.
Nobody in this room.

District 81


Flags from top to bottom and left to right:
St Kitts, Guyana, British Virgin Isles
American Virgin Islands, Trinidad and Tobago, France (Martinique is actually part of France)
St Vincent and the Grenadines, Barbados (with the barbs of Neptune's trident), Haiti
Jamaica, Curaçao, Cayman Islands.]

In district 81, 3% of the population is English-speaking

every 10,000 12,000
people clubs

Curaçao's official languages are Dutch and Papiamentu. Papiamentu is a a Spanish creole.
Curaçao is closer in demographics and economics to Southern Africa than the other countries we've
mentioned.
It's a third world country, not a ﬁrst world country.

It's a non-white former colony of the Netherlands.

Curaçao has just under 200,000 population, but it has 20 clubs.

That's one for every 10,000 population!

Twelve
thousand!
If were were Curaçao, we would have 12,000 clubs.

Here's
District 74
We've also got a huge majority of non-English speakers.
In South Africa alone, more than 90% of people speak a language that is not English at home.

The ﬂags are (left to right, top to bottom)
Botswana, SA, Zim
Swaziland Lesotho, Malawi
Zambia Namibia and Mozambique

50

That's the population in millions per country according to world bank estimates.
We've got 50m.
Then the countries on the right have got another about 50 combined.
The rest make up 20m.

50 13

15

22
We've got 50m.


2 50

2 2 50

12 2
We've got 49m in South Africa. (call it 50m for ease of arithmetic)

2 50
2
2 50
2

12
We've got 49m in South Africa. (call it 50m for ease of arithmetic).

50

20 50

We've got 49m in South Africa. (call it 50m for ease of arithmetic).


2 50 13
Population:
2 120m
2 15

12 2 22
That's 120m in District 74's nine countries.

Toastmasters clubs

12,000?


6,000?


600?


No, actually
it's

We last had 125 clubs in 1992 !
By 1996 we had 160 clubs.
In the 14 years since then, we have produced more millionaires than ever before.
There are now more non-white millionaires than white millionaires in South Africa.
We're more prosperous.
We're more inclusive.
And we've lost 40 clubs! FORTY!

Another 125?
600?
1000?
12,000 clubs?

We last had 125 clubs in 1992 !
By 1996 we had 160 clubs.
In the 14 years since then, we have produced more millionaires than ever before.
There are now more non-white millionaires than white millionaires in South Africa.
We're more prosperous.
We're more inclusive.
And we've lost 40 clubs! FORTY!

What is the
untapped potential?


Let's ﬁnd out!


12,000
If everything was perfect we would have twelve thousand clubs.
So let's start by saying a thousand.
A city the size of Bloemfontein? 1 club.

Nelspruit, the capital of Mpumalanga? no clubs at all.

Witbank? No clubs

Rustenburg? No clubs

Absa bank? No clubs.

The Canadian Revenue Service alone has over 20 clubs!

6,000


Witbank? No clubs




4,000


Witbank? No clubs




2,500


Witbank? No clubs




1,250!


Witbank? No clubs




Every Toastmaster


Needs to sign up 9 people


Instead of


Two and a half thousand


We would have


Twenty ﬁve thousand


1,250 clubs


Do you really want
somebody like me in 10
years
boring you
with the same stats?


That's why I say...


Bring a friend to
Toastmasters


In fact, Madam
Toastmaster


Bring 9


Persuasive approach

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