The document discusses the rise of social media and its impact. It notes that $1.54 billion was spent on social media marketing in 2008 alone. Several facts are presented about growing social media usage, such as that by 2010 Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks. Examples of how businesses are using social media successfully are provided. The presentation encourages businesses and individuals to engage with social media and addresses common objections to doing so.

1. Socialnomics: The Revolution of Social Media ICOR, October 2009

2. About Crystal CO Native, GO BRONCOS! DANCE! Social media addiction started Spring 2007 Started 3 Elements in May of 2009 Self-Proclaimed Tech Dork If you worry about what might be, and wonder what might have been, you will ignore what is. ~Author Unknown Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

3. Social Media & Web 2.0 Social media: Transforming people from content readers into publishers Web 2.0: Interactive, online networking Examples: Social Networking: Twitter Linked In Facebook MySpace Social Bookmarking: Stumble Upon Delicious Web 2.0 Podcasts Wikipedia Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

4. WOW! $1.54 billion spent on world-of-mouth, social media marketing in 2008 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

5. The Facts Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

6. The Facts By 2010 Gen Y will outnumber Baby Boomers 96% of them have joined a social network 1 out of 8 couples married in the US last year met via social media Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

7. TheFacts Years to reach 50 million users: RADIO – 38 TV – 13 Internet – 4 IPOD – 3 Facebook added 100 million users in less than 9 months iPod application downloads hit 1 billion in 9 months Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

8. The Facts 1. China 2. India 3. US 4.Facebook 5. Indonesia 6. Brazil 7. Pakistan 8. Bangladesh If Facebook was a country, it would be the 4th largest in the world. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

9. TheFacts 1 in 6 higher education students are enrolled in online curriculum 80% of companies are using Linked In as their primary tool to find employees The fastest growing segment on Facebook is 55-65 year-old females YouTube is the 2nd largest search engine in the world – more than 100,000,000 videos Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

10. The Facts If you were paid a $1 for every time anarticle was posted on Wikipedia you would earn $156.23 per hour 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

11. The Facts 35% of book sales on Amazon are forthe Kindle when available 24 of the 25 largest newspapers are experiencing record declines in circulationbecause we no longer search for the news, the news finds us. In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

12. It’s about the Conversation Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

13. How does this apply to me? Personal Business Information/Learn Conversation Share Pics, Ideas Ask Questions Recreational Events – Make Plans Build New Relationships Job Seeking Build New Relationships Gain Online Exposure Enhance Customer Service Talk to customers/clients Enhance reputationPromote biz, products, news Increase traffic, sales Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

14. The 4 Power Players + Blog Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

15. Mission (sort of): “Connecting. Sharing. Laughing. Learning. Relationships.” Microblogging website Fastest growing network – 1900% growth in 1 year! 60+ million members Largest age group = 35-49 Every post indexed by Google *New* - Twitter Posts found in Google Searches! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

16. Mission:“To give people the power to share and make the world more open and connected.” – CEO, Mark Zuckerberg Known for photos, videos, apps, news feeds and the wall Over 300 million active members 4th most trafficked website in the world Fastest growing demographic = age 35+ Largest photo-sharing platform 1 billion photos/month 5Ways to Play: Profile, Page, Group, Causes, Ads Education, Mature, Money! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

17. Mission : “To connect the world’s professionals” Over 48 million members in over 200 countries and territories around the world New member joins approx. every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Job searching and B2B Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

18. Mission : “Our mission is to provide fast and easy video access and the ability to share videos frequent.” Every minute, 20 hours of video is uploaded to YouTube Broad age range, 18-55 Acquired by Google in Nov 2006 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

19. Blog One of the best ways for SEO – Keywords! Allows authenticity and detailed information delivery to provide credibility to readers Blogspot.com Wordpress.com Wordpress.org (self-hosted) Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

20. 2 More! ActiveRain.com – 162,453 professionals on the world’s largest real estate network - free Trulia.com - real estate search engine that helps find homes for sale and provides real estate information at the local level to help make better decisions in the process. Real Estate Pros: Market listings View real estate data Promote services Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

21. Twitter + Facebook = Relationship Management and Visibility Tools – Mari Smith, Relationship Marketing Specialist Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

22. “Like me- Know me- Trust me- Pay me.” – Joel Comm, New York Times Best Selling Author and Social Media Expert Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

23. Social Media Objections I don’t have time I don’t know what I would talk about I don’t want to learn how I don’t want the entire world to know about my life/protect privacy I don’t know how/best practices I don’t understand how I make money Twitter/Facebook is for kids, not me How do I measure my ROI? I don’t want to lose interpersonal/face time Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

24. Social Media Answers I don’t have time – 3rd party clients, delegate, hire company I don’t know what I would talk about – 70/20/10 Rule I don’t want to learn how – have someone else learn in house, hire company I don’t want the entire world to know about my life/protect privacy – Say what you’re comfortable with I don’t know how/best practices – local seminars, ebooks, companies, ask! I don’t understand how I make money – Building Relationships = Sales! Twitter/Facebook is for kids, not me – Baby boomers:fastest growing audience on FB. Twitter = 35-49, it’s where $$ is being spent! How do I measure my ROI? – Track traffic,alerts, Alexa and Google PR, RT’s, testimonials, online sales I don’t want to lose interpersonal/face time – MeetUp…think TweetUp! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

25. Social Media + Marketing Plan Portion of the plan What are your SM goals? Audience? Appropriate outlets? Budget/Time? SM Strategy for promotions, announcements, etc. Measurement – ROI? Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

26. Business Case Studies Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways: Direct marketing mailing cost $15,000 and brought in 200 new customers; Billboard ad cost $7,500 and won 300 new customers; Tweeting the promotion on Twitter attracted 1,800 new customers –– Gary Vaynerchuk, who grew his family business from $4 million in sales to $50 million using Social Media, NYTimes.com, March 2009 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

27. Personal Case Study Donations Help 3-Year-Old Get Closer To Final Wish CBS4 paid it forward with a $1,000 check on Oct 1st, 2009 for Disney Land By Oct 5th, Isaac was in Disney Land because of Twitter Campaign of Donations with Alyssa Milano and CEO of Twitter’s help Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

28. Where to find me Twitter - @madametwit – Twitter.com/MadameTwit Facebook– Facebook.com/Crystal.Vilkaitis Linked In – LinkedIn.com/in/CrystalVilkaitis YouTube – YouTube.com/user/CrystalVilkaitis StumbleUpon – CrystalVilkaitis.StumbleUpon.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

29. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

30. If you worry about what might be, and wonder what might have been, you will ignore what is. ~Author Unknown Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com

31. References Social Media Facts, Stats, Definitions: Qualman, Erik. Socialnommics. 2009. Print. http://socialnomics.net Smith, Mari. Consultant. http://marismith.com Wikipedia - http://en.wikipedia.org/wiki/Social_media Gary Vaynerchuk, March 2009, http://NYTimes.com Pay It Forward Colorado, Donations Help 3-Year-Old Get Closer To Final Wish, by Suzanne McCarrol, http://cbs4denver.com/payit4ward/wish.isaac.krebs.2.1214522.html Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com