Lecture note on Architectural News.

1. Art & Design
(Pogrebin, Robin. (2007). Top Prize For Rogers, Iconoclastic Architect, New York Time: The
Arts/Cultural Desk, Late Edition - Final, Section E, Page 1, Column 6.)
Top Prize for Rogers, Iconoclastic Architect
By ROBIN POGREBIN
Published: March 29, 2007
Three decades after his Pompidou Center in Paris turned the architecture world upside down
and brought him global fame, the British architect Richard Rogers has been named the 2007
winner of the Pritzker Prize, the profession’s highest honor.
In the citation accompanying its decision, to be
announced today, the Pritzker jury saluted Mr.
Rogers for his “unique interpretation of the
Modern Movement’s fascination with the build-
ing as machine, an interest in architectural clar-
ity and transparency, the integration of public
and private spaces, and a commitment to flexi-
ble floor plans that respond to the ever-
changing demands of users.”
In a telephone interview from London, Mr.
Rogers, 73, said he did not see the award as
overdue. “It’s not when it comes, it’s the gift
Architectural News
September 29, 2017

2. “inverse pyramid”
structure
• Go from the most important material to the
least important, and from general points to
specific details.Telling a story in chronological
order usually isn’t the best way to inform
readers. Many people read only the first few
paragraphs of a story, so it’s important to start
with the most vital information and add details
farther down.

3. “inverse pyramid”
structure
• Chronological:
A faculty meeting was held on
Monday in Room 10-250 at 3:00.
There were about 150 people in
attendance.The meeting opened
with a welcome by Professor John
Doe. Professor Jane Smith then
read the minutes of the May
meeting. Following that, President
CharlesVest announced that all
MIT employees will receive a new
car on reaching their 20th
anniversary of employment.
• 'Inverse pyramid' (preferable):
All MIT employees will receive a
new car on reaching their 20th
anniversary of employment,
President CharlesVest told a
startled faculty on Monday.Vest
made the surprise announcement
in the middle of the faculty meeting
in Room 10-250.

4. 1.The Headline
• The headline of a news article can be written
in two different ways.The traditional way is
to write the headline in a purely factual
manner.Think NYT.
• The second option is to write a clever,
sometimes cute headline.
Structure of a News article

5. 2.The Lead
• The lead is the most important part of the news story.
The lead should not tease the reader.The lead needs to
relay the facts of the story right up front.
• State the who and the what in the lead, or the first
sentence of the news article. If the when, where and
how are important, include those as well.After reading
the lead, the reader should know exactly what the
article will cover.There should be no surprises.
• If the facts themselves are completely uninteresting, or
not compelling enough, you may not have a real news
story on your hands.
Structure of a News article

6. 3. Second Paragraph:Why
• The second paragraph of the article
expounds upon the lead.The writer includes
the significance of the event, or the "why" this
event is newsworthy.
• Why should the reader read this? Why
should they care?
Structure of a News article

7. 4. Third Paragraph:Who
• Depending on the news story, the second and third
paragraphs could switch places. If the event is
about a famous person, the significance may be
because of who they are, which would bump this
paragraph up.
• If the who is not as important as the why or why,
this paragraph could also find its way further down
in the article.
Structure of a News article

8. Who, what, where, when and why
• News articles always include the essentials -- who, what,
where, when and why.
• Who is involved?
• What is the nature of the news story or event?
• Where is the news or event taking place?
• When will (or did) the event take place? What time and date
is the event, or when will someone be available for an
interview if needed?
• Why is the story newsworthy? Tell readers why they should
care.Who will be affected by this news and how?

9. 5. Fourth Paragraph and Beyond: In-Depth
• After establishing what happened, who
did it, why it's important, and why the
person or people are important, go into
further detail about the event.
Structure of a News article

10. 6. Fifth Paragraph and Beyond: Background
• Include any deeper background
information paragraphs further down in
the article.These paragraphs could include
a quick biographical sketch of the
newsworthy event, historical information,
or other background information relevant
to the news event.
Structure of a News article

11. Art & Design
(Pogrebin, Robin. (2007). Top Prize For Rogers, Iconoclastic Architect, New York Time: The
Arts/Cultural Desk, Late Edition - Final, Section E, Page 1, Column 6.)
Top Prize for Rogers, Iconoclastic Architect
By ROBIN POGREBIN
Published: March 29, 2007
Three decades after his Pompidou Center in Paris turned the architecture world upside down
and brought him global fame, the British architect Richard Rogers has been named the 2007
winner of the Pritzker Prize, the profession’s highest honor.
In the citation accompanying its decision, to be
announced today, the Pritzker jury saluted Mr.
Rogers for his “unique interpretation of the
Modern Movement’s fascination with the build-
ing as machine, an interest in architectural clar-
ity and transparency, the integration of public
and private spaces, and a commitment to flexi-
ble floor plans that respond to the ever-
changing demands of users.”
In a telephone interview from London, Mr.
Rogers, 73, said he did not see the award as
overdue. “It’s not when it comes, it’s the gift
that matters,” he said. (Renzo Piano, his co-
architect on the Pompidou Center, received the
Pritzker in 1998.)
The award — a $100,000 grant and a bronze
medallion — is to be presented at the Banquet-
ing House in London on June 4.
Mr. Rogers earned a reputation as a high-tech
iconoclast with the completion of the 1977
Pompidou Center, with its exposed skeleton of
brightly colored tubes for mechanical systems.
The Pompidou “revolutionized museums,” the
Pritzker jury said, “transforming what had once
been elite monuments into popular places of so-
cial and cultural exchange, woven into the heart of the city.” Similarly, his 1986 Lloyd’s office
building in the heart of the London financial district features a inside-out design, with a
soaring atrium surrounded by external escalators and elevators.
Asked to describe his own stylistic signature, Mr. Rogers said he was recognized for “cele-
brating the components and the structure.”
Jonathan Player for The New York
Times
Architect Richard Rogers in his London
office overlooking the Thames River in
1996.
The Lead
MAIN POINT:The architect with
distinguish works received the
highest award.
Specific explain the reason for the award
Specific The award recipient’s opinion
Headline
Specific The award
In-depth The work
In-depth The man

12. In-depth Other work
In-depth
Caption Photo credit, brief description of
the photo
In-depth Most recent works
“That’s how we get rhythm and poetry out of it,” he said. He added that he would like to be
known for “buildings which are full of light, which are light in weight, which are flexible,
which have low energy, which are what we call legible — you can read how the building is put
together.”
Other high-profile projects by Mr. Rogers include the sprawling Millennium Dome in
Greenwich, England, suspended from steel masts and secured by steel cable (1999), and the
law courts in Bordeaux, France (1998) — seven “pods” clad in cedar wood surrounded by
glass walls under an undulating copper roof.
Don Hogan Charles/The New York Times
Mr. Rogers, far right, joins Fumihiko Maki, Larry A. Silverstein, Gov. George E. Pataki, Daniel
Libeskind and Norman Foster at the unveiling of the designs for 3 World Trade Center Tow-
ers.
Mr. Rogers’ most recent major undertaking was the $2.2 billion new terminal at Barajas In-
ternational Airport in Madrid (2005), featuring waves formed by wings of prefabricated steel
and a roof covered in bamboo strips. Earlier he designed Terminal 5 at Heathrow Airport in
London.
His architecture

13. Caption Photo credit, brief description of
the photo
Keep audience’s
attention
For NewYorkers
Eric Feferberg/AFP/Getty Images
The Georges Pompidou Center, which turned 30 in January, 2007, in Paris.
Katsuhisa Kida/Richard Rogers Partnership
The Pompidou Center in Paris, designed by Richard Rogers and the architect Renzo Piano,
and completed in 1977.
While he had been largely absent from New York, Mr. Rogers now has four projects under
way in the city: an expanded the Jacob K. Javits Convention Center on the Far West Side of
Manhattan; a tower at the World Trade Center site; a complex at Silvercup Studios in Long
Island City, Queens; and a redesign of the East River waterfront.
Caption Photo credit, brief description of
the photo

14. In-depth Other work
Target
audience
Background His firm
Background His past
Works in NewYork City
Not all of these designs have been well received. Appraising Mr. Rogers’s vision for the Javits
Center in The New York Times, Nicolai Ouroussoff said its boxy design was “a decent but not
particularly dazzling work of architecture.”
But he offered glowing praise for Mr. Rogers’s reimagination of the East Side waterfront, de-
signed in collaboration with Gregg Pasquarelli of SHoP Architects and the landscape archi-
tect Ken Smith.
“The idea is to create a seamless, contemplative environment along the waterfront that em-
braces both the fine-grained scale of the surrounding communities and the monumental
scale of the freeway,” Mr. Ouroussoff wrote. “In doing so, the architects shrug off the conflict
between Modernists and historicists that absurdly still defines so many urban planning de-
bates in New York.”
Mr. Rogers said he was gratified by his New York commissions. He described the Javits pro-
ject as “the most complex, but also the most exciting potentially — as a public space that
could create the regeneration of a large area which is very depressed.”
Over the years he has become well known for his philosophy as well as for his buildings. His
London firm, Richard Rogers Partnership, has adopted bylaws specifying that the directors
get no more than six times the salary of the lowest-paid architect. “I don’t believe in the own-
ership of work,” he said.
The firm, which was founded in 1977 and has offices in Barcelona, Madrid and Tokyo, will be
renamed Rogers Stirk Harbour & Partners next month. “It’s time to start to broaden the
top,” Mr. Rogers said.
He has also been in the forefront of the sustainable architecture movement, designing build-
ings with the environment in mind. His building for the National Assembly for Wales in Car-
diff halved the parliament’s energy consumption, he said; as chief adviser on architecture
and urbanism to the mayor of London he has encouraged the construction of more compact
developments around mass transportation.
“It’s always been part of our work,” he said. “I don’t think we realized the limited number of
years before were going to have such serious problems, that mankind might be wiped off the
earth. Certainly it’s become much more urgent.”
Mr. Rogers, the 31st Pritzker laureate, was born in Florence, Italy, in 1933. His father was a
doctor, and his mother had a great interest in modern design, he said. In 1938 the Rogers
family moved to England, where he struggled through the public school system; many years
later he received a diagnosis of dyslexia. “I was called backward,” Mr. Rogers said. “We didn’t
know dyslexia.”
Just as he was completing secondary school in 1951 — and seriously considering a career in
dentistry — the Festival of Britain introduced him to modern architecture. He was captivated
by some of the temporary buildings thrown up along the South Bank.
Background The firm’s focus

15. Ending Main point again - Award & the Man’s
comments
Background His past
A two-year stint in the British military took him to Trieste, where he became acquainted with
the work of his father’s cousin Ernesto Rogers, one of Italy’s prominent architects, and he
decided to attend the Architectural Association School in London.
In 1961 Mr. Rogers traveled to Yale on a Fulbright scholarship to pursue a master’s degree in
architecture. There he developed an interest in Frank Lloyd Wright (“my first god,” he has
said).
After working for Skidmore, Owings & Merrill in New York, he returned to England to start
his first practice, Team 4, with his first wife, Su Brumwell; Norman Foster; and Wendy
Cheeseman.
Mr. Rogers and Mr. Foster each struck out on their own in 1967. By 1971 Mr. Rogers had
joined forces with Mr. Piano to create Piano & Rogers. That year they won the commission to
design the Pompidou, where Mr. Rogers’s work will be featured in an exhibition this fall.
Mr. Piano and Mr. Rogers split in 1978.
Over the years Mr. Rogers has racked up plenty of accolades, including a life peerage in 1996.
But the honors have not convinced him that architects deserve the rock-star status that so
many enjoy. Richard Rogers Partnership employs more than 100 people, he pointed out, and
he could not achieve what he does without them.
“You are leading a team,” Mr. Rogers said. “I’ve never really understood how architects can
think of themselves as an individual.”