This is an updated version of a talk I have given several times now. Content is geared toward executives and small business owners interested in personal brand management or job search via social media.
7. Phil? Oh yeah. I can tell you all about him. “Brands are built on what people are saying about you, not what you’re saying about yourself.” - Guy Kawasaki
14. A personal branding plan Assess Life & Career Goals Inventory of attributes, skills, experiences Input from your “brain trust” Plan Résumé, Portfolio, Interviewing Skills, Website, Social Media, Networking Plan, Appearance… built on great stories! Implement Content planning Staying current Participating and Interacting Maintain Measurement of KPI’s Regular re-assessment Plan correction
15. What are your building blocks? Great story demonstrating affability Great story demonstrating brilliance Great story demonstrating confidence is for Brilliant is for Confident is for Affable
16. Building the brand What you convey face-to-face Résumé, LinkedIn profile, communications Your Foundational Qualities
21. 5 Critical Questions Who do you want to reach? What action do you want them to take? What do they want? How will you convince them? How far are you prepared to go?
22. Who do you want to reach? Top influencers Peers Potential employers Potential partners Investors
23. What do they want? Real conversation New ideas Analysis Humor / wit / fun Attention
24. What action do you want them to take? Comment Follow / friend / connect Link / review / recommend Buy Hire Meet Partner Engage!
25. How will you convince them? Your distinctive… Skills Knowledge Experiences
26. How far are you prepared to go? Patience Tenacity Alertness Curiosity Responsiveness Interestingness
27. 5 Critical Questions Who do you want to reach? What action do you want them to take? What do they want? How will you convince them? How far are you prepared to go?
28. Balance social media with work Know company policies Set realistic goals Start small Stay manageable Remember disclaimers If it’s not fun, stop!
29. Step by Step: Getting Started What is the right channel for me? Demographics Writing, long or short? Pictures Audio Video One or many channels? How often is normal?
39. Take Aways For the foreseeable future, career management necessitates personal brand management Social media is a visible, practical way to establish and maintain a personal brand Social media personal branding only works in conjunction with your other career management efforts Start with stories that define and exemplify what you stand for professionally, then build messages and choose channels for delivery Measure your efforts critically and adapt
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41. About Part of SPR Companies A communications consultancy Strategy, governance and accountability for social media efforts Performance management through planning and metrics socialsyntax.net
Notes de l'éditeur
----- Meeting Notes (2/8/11 21:02) -----I was asked to talk about personal branding for technology executives... what it is and how to go about using it to manage your career.I've been helping technology pros build their careers for...
Being technical isn’t good enoughGot to know the businessGot to be strategicGot to drive innovationNo such thing as “permanent” employment
Not just what you say, but demonstrated consistency of behavior.
Not just what you say, but what others say about you.
----- Meeting Notes (2/8/11 20:59) -----Worried about spam you don't even have yet?