Zoopla use an orbit strategy to get their customers to check in with their brand every week - around a leaderboard for social media marketing. This is a technique any brand large or small can use to bring customers into orbit using Leaderboarded technology as the engagement platform.

1. GAMIFICATION WORLD CONGRESS 2014
Orbitstrategy
How Zoopla uses gamification for pull marketing

2. GAMIFICATION WORLD CONGRESS 2014
Top brands pull their
customers into orbit

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Orbit strategy is a gravitational field that
attracts customers into orbit around their
brand.

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Keeping customers in orbit makes it easy for
them to purchase

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For an orbit strategy you need an
engagementplatformto:
“engage
customers
outside
the
purchase
process
and
deliver
value
beyond
the
products
being
sold.”
Mark
Bonchek

6. GAMIFICATION WORLD CONGRESS 2014
Zoopla Property Power 100

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Weekly repeat engagement

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Individual performance tracking

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Q&A
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Thanks
– @tobyberesford