1. Social Data Gamification
Trigger the Creative
Engagement Tribe Control
Media Personalized
Friendly Experience
Notes de l'éditeur
Gamification – leaderboard resets, the idea of the leaderboard itself, social proof we respond having seen the behavior of peersCreative Control – design leaderboard variables, set your own weightings, design look and feelPersonalised Experience – create a personal experience for each player – see their own scores, compare themselves against friendsMedia Friendly – event based – allowing you to create a media friendly story around each release of the leaderboardEngagement – show players score so they behave in a certain way, show managers how players are interacting and engaging with the leaderboardSocial Data – automatically updates by tracking what’s happening with players on social media and other data source