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Kapost Mission & Values 2015
- 2. 2 Kapost Mission Why we exist? Kapost Values How we operate?
- 3. Mission
- 4. 4 Exists to Serve 3 Stakeholders Colleagues Customers Shareholders
- 5. 5 Customer Mission • Kapost exists to drive the marketing content success of our customers which helps them generate more revenue • We do this by helping them to better Plan, Create, Distribute and Analyze our content • We measure our progress here according to their usage of and satisfaction with Kapost, their renewal & upsell, and ultimately direct ROI impacts
- 6. 6 • Kapost exists to provide outstanding financial returns for its shareholders • We will do this by being a major SaaS category winner • We measure our progress here according to SaaS metrics benchmarks Shareholder Mission
- 7. 7 Colleague Mission • Kapost exists to compensate our colleagues for their performance and to drive their professional and personal growth • We drive professional growth through planning and executing on Tour of Duty programs • We drive personal growth through providing an experience and culture that supports and challenges our colleagues • We measure our progress through employee retention, internal migration, promotion and satisfaction
- 8. 8 Mutually Reinforcing Colleagues Customers Shareholders Serving any Stakeholder well enables us to better serve the others.
- 9. Values
- 10. 10 “PARTi Values” • P = • A = • R = • T = • I = Progress Attitude Results Team Interaction
- 11. While it’s aspirational, every one of us can hold each other accountable to these principles. “
- 12. 12 Progress We co-create the business. We act decisively.
- 14. 14 • We’ve built a significant business, but the canvas is still mostly empty • Our success depends on learning, improvement, innovation • Some like a defined, consistent job… but Kaposters relish the whitespace, the opportunity to invent and create We Co-Create the Business
- 16. 16 While we delegate extensively we must decide quickly and resolutely. Our process: • Hear out the involved stakeholders • Do not aspire for consensus • The senior colleague in the process decides • The rest of the company aligns behind the decision and moves forward We Act Decisively
- 17. 17 Attitude We take our jobs very seriously. …but we don’t take ourselves too seriously.
- 18. A We take our jobs very seriously.
- 19. 19 • Start-ups are very challenging • Winner-take-all … world-class is imperative • Must differentiate through dedication • Kaposters relish the opportunity to: • Give all of yourself and discover what you find • Do your life’s best work We Take Our Jobs Very Seriously.
- 20. …but we don’t take ourselves too seriously. A
- 21. 21 • Kapost is not a life-or-death undertaking • Thus let’s not grit our teeth • There are business and personal benefits to not being too serious • Personal benefits: • Enjoy ourselves, enjoy one another • Business benefits: • Enables humility which is critical to collaboration • Enables us to face our challenges with optimism …but We Don’t Take Ourselves too Seriously
- 22. 22 Results We share company results with everyone. We evaluate by results.
- 23. R We share company results with everyone.
- 24. 24 • We are result-metric-oriented • We share company results--financials, fundraising, strategy-- with all because: • If you’re invested, you should be informed • If you’re informed, you’re better equipped to decide We Share Company Results with Everyone
- 25. R We evaluate by results.
- 26. 26 • Every colleague deserves a clear measure of success, preferably a quantitative metric • Clear expectations enable great performance • Clear expectations provide responsibility and freedom • We evaluate by results (we don’t babysit) • We don’t evaluate by when and where (e.g. face time, vacation, etc.) We Evaluate by Results
- 27. 27 Team We outlaw jerks. We root each other on!
- 29. 29 • Lots of us, we’re all different, we’re not all friends • But there is a threshold of kindness, respect & decency that we require of all because: • Life is too short • Collaboration--the life blood of the business--needs it • We all can err … apologies repair them We Evaluate by Results
- 30. T We root each other on!
- 31. 31 • We expect each other to cheer others’ accomplishments, encourage others through setbacks & give to others who need help • Different roles, same goal • A department mate is a good recipient. A colleague from another department is better • When in doubt, high five We Root Each Other On
- 32. 32 Interaction We give and receive feedback thoughtfully. …but we are all 100% ALL-IN!
- 33. i We give and receive feedback thoughtfully.
- 34. 34 • Kapost is a learning, innovation machine •Honest feedback allows data to travel from one node to the next • Kapost is a collaboration machine •We must be honest to work through conflicts • We provide feedback humbly, mindful of the feelings of the recipient • We receive feedback humbly, grateful for the opportunity to improve We Give and Receive Feedback Thoughtfully
- 35. i …but we are all 100% ALL-IN!
- 36. 36 • We give feedback … and then we let it go • Imperfection remains all around us • Circle of Safety • Our challenges are external, not internal • We chose to work at Kapost • Kapost requires us to be 100% all-in in support of all colleagues & activity • We affirm being all-in every time we walk in the door …but We Are All 100% ALL-IN