Brent Lewis from O'Reilly's 2008 TOC Conference

1. Digital: Strategy Into Action [email_address]

4. Harlequin is a destination Wal-Mart Series Section

5. a digital destination Harlequin Romance Radio

6. Harlequin uses digital to develop and sell entertaining content in a variety of formats, nurture reader relationships, and build our brands. playground rules

8. Framework Technology Enablers Relationships Commerce Marketing Content

11. Strategy Into Action … ebook Program

12. Myth: ebooks are only for Techno Nerds

13. Myth: only kids get ebooks

14. Reality: Women are ebook Readers

15. Myth: ebooks are for Sci Fi Geeks

16. Reality: Romance is a Fast Growing Genre in ebooks

17. Myth: No Good ebook Reading Device

18. Reality

19. ebooks are about the Benefits, not the gizmos and gadgets Immediate Volume -- Storage Portability Product Opportunities

22. Strategy Into Action … other commerce

23. mobile: Harlequin On The Go

24. audio

25. emerging opportunities

26. Strategy Into Action … marketing

27. retailer support

28. partner marketing

29. partner marketing

30. hard to ignore

31. Strategy Into Action … content

32. digital only content

33. digital content Author Collections New Seasonal Anthologies Themed Collections Popular Characters / Stories

34. mobile content

36. Strategy Into Action … relationships

37. why did you choose that book?

38. harlequin community

39. harlequin community

40. harlequin community

42. myspace Brand Focused Author Focused

43. blogs

44. blogs

46. second life M.J. Rose Reading Victorian Ball