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1. Why we need Smart “Semantic” Media
     2. What it is and how it works
        3. How to prepare for it
The Internet
Paddling in the
shallows of
knowledge?
Computers don’t understand
Rich content =
   (*$%
Imagine if…
Making the web query-friendly
Smart Media = Media for
    Semantic Web
How it
 Works!
1. Semantic Web
   (Scary Stuff)
Connections
based on being about
the same thing
Ontology – explicit and formal
specification of conceptualization
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation
Smart Media  Getting A Head Start On The Next Big Thing Presentation

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Smart Media Getting A Head Start On The Next Big Thing Presentation