Ken Courtright, faculty member of CeoSpace, shares website growth strategies in Las Vegas.

2. Ever felt like this…?

4. 1. Build “Revenue Generating Websites”

5. 2. Buy “Revenue Generating Websites”

6. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997

7. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997

8. 4. Allow “Everyone” to play…
1 out of 20 rule - 5% of our half, for LIFE !!

9. 160,000,000 + views 2014
85,000+ / Day
HAVE to Succeed…
Contractually “Guarantee” 15% - 22%
600+ Revenue Generating Websites
Where Today’s Info Comes From / No Theory …..

10. 2 seconds on Kerri and I…

12. First client 1992
23 years later, an “Over-Night” Success
600+ Revenue Generating Websites
Viewed 160,000,000+ each yr.
Growth Rate ,000 views each day
50-50 split on Millions in Revenue / yr.

13. Credibility Popularity Author Equity
Lets get started…
How Google “Ranks” or “Stacks” TODAY

14. 2. Popularity
Shoot – Post – Promote
Kevin, Gerry, Marcia
Kerri, Thomas & Colin…

15. Quick Story - The “Attorney”:
Great Product
True Time Saver
2500 Emails to Atty’s – 0 response
Should I sue the email company?
Nobody is Willing to be…
YOUR FIRST CUSTOMER
Is there evidence I might be your FIRST?

16. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online Credibility
Often Determines Your
Over-All Income…
First Sentence of “Guerrilla Marketing Today”
-Ken Courtright

17. Case Study
Evidence:
Dentist:
Nick…
What should
I Do?

18. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
What if you could achieve
Same Results
Without paying for it?
Let’s dig in

19. If you looked more trustworthy, Would you
be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted

20. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
So… Lets put this to the test?
Which of these financial advisors did
76% of people trust with their money?

21. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
If everyone judged these two men…
… Is EVERYONE judging your
Website and Business?

22. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Most Websites Today…
…a bit under dressed

23. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website…
…Revenue WILL Follow
You aren’t so special that the following
methods won’t work for you
Best Part of my talk…

24. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Auth. Site – 50/50 $
May 1992
Rev. Gen – 50/50 $
Nov 2011
2 Unique Companies:
600+ Revenue Generating Websites
Guarantee 15% - 23% into perpetuity

25. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof”
Let’s test hunch
Some of 600 made MORE $$
2013 Personal Goal:
Why do some make more $$?

26. Closer look at “SOCIAL PROOF”
“Social Proof” asks…
What do our potential clients
NEED To See
to BUY from us?

27. Power of “Social Proof”
We Follow Suits Sell

28. Power of “Social Proof”
We are Followers first,
Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality
Comedian in a Suit
Put your “Suit” on
The Media is your “Suit”
GIVE them someone to Follow
“Prove you have clients” – ProBono!
4 Principles of website engagement
“Social Proof” Fact: Action Needed:

29. Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:
1 out of 8 1 out of 3.5

30. One might say…
That’s great for Ken, he’s got 52 Writers,
Designers, Programmers, Developers…
…What the heck can “little old me” do?
Let’s look at what we actually did…

31. * Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Linkedin
Facebook (fan page)
Twitter
Positions “Presence” on
4 of 10 Largest !!
Ps. YouTube a 12 yr. old

32. Is there anything on this page
“little old you” CAN’T do?
For some, this just made you 1MM+, EASY!!

33. Suffocating Thought
Recently evidence proves…
Being the “Best”
is no longer a differentiator.
Why?
Because YOU are saying it
It’s only true if the WORLD say’s it so !!
-Social Proof

34. For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like – Trust (voice = person)
1995 – Forever Trust - Know – Like – Trust (voice = pc)
Is it Better to HAVE Credibility
–or-
To APPEAR to have Credibility?
Best Business Question of our time…

35. “ Can the people finding your site
Trust YOU with
THEIR MONEY? ”
What Proof do you give?
Only acceptable proof is
“Social Proof”

36. We see Websites as Vehicles, boats actually
Do you drive out and wait?
No, you speed to the fish !!

38. Job
Service Provider
Doctor
Small Business (10<)
*any Hr.=$
Rental Property
Investments
Rev. Gen. Websites
R.E.I.T.’s
Scott Tissue (love)
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?
Let’s equip your vehicle with a Fish-Finder

39. The BEST Fish-finder is a free tool from Google
Why are Fish-Finders valuable?
They show PROOF

40. The Ultimate Fish Finder:

41. This Fish-Finder Helps…
* Determine what businesses to start next
* Determine what new products to sell
* Prove what your clients want from you
* Prove where the people are searching for YOU
And
* What you should write into your website
TO MAKE MONEY!!!

42. Bike Helmets…

43. It’s set to
“Relevance”

46. If you click
“Oreo” Ad
Snackworks pays
Google $1.16

47. What Should I write on?
What is everyone looking for?

48. Where’s the Money?

53. Review:
What Should I write on?
What is everyone looking for?

54. 1968 Uh Oh!
R&D went from 30 days to 30 seconds…
Bike Helmets to Bike Pumps
Why should everyone care about this simple little tool.
Entropy

55. Let’s take it up a notch…
80% of web content is borrowed, curated or leveraged !

56. Greatest Money Making Tool….EVER !!!!

57. Google Alerts…

58. Real World Use: Put your Key-Word silo into Google Alerts

59. Google Alerts

60. Mission Mode is holding a free workshop, note the title…

61. Editorialized Content

62. Best Part – Google told us what to “Editorialize”
through Google Alerts feeds !!!

63. What have we covered so far…
1. How, Exactly, Google Ranks Today
2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue
3. Use “Google Adwords Tool” to determine:
Next piece of content
Next product to launch
Next industry to go into
What people are searching for
2. Use Google Alerts to “Editorialize” others content

64. How many in here?
Next few slides…
…Checkbook to say Yes!
Switch Gears:

65. How cool would it be… iPad - Saturday – 1 Winner

66. The “Deserve Factor” -MJ

67. Ken, stop, go back, you went to far, the show’s over !!