American Quarter Horse Association

Amarillo, Texas United States

Advertising / Marketing / PR

Career Experience: • Strategic planning for new initiatives • Budgeting • Developed social media web sites for the American Quarter Horse Association • Researched and developed a text messaging event campaign designed to solicit pledges to the American Quarter Horse Foundation. • Migrated AQHA into a revenue generated site with image & text advertising and sponsorships. • Developed conceptual video marketing on aqha.com by integrating Adobe Flash technology with a legacy CMS. • Trained to develop content in the SiteCore Content Management System • Currently working with SiteExecutive Content Management System • Headed research behind finding video CDN's to become t