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What Does “Online Media” Mean?
Many Buzzwords for Online Media <ul><li>Podcasts </li></ul><ul><li>Webcasts </li></ul><ul><li>Streaming video </li></ul><u...
Media Files Can Be VERY Large  <ul><li>People want the same quality online that they experience at home </li></ul><ul><li>...
Online Media is “Compressed”  <ul><li>Data is removed to make the file smaller </li></ul><ul><li>Quality can be affected <...
Online Media uses a “Player”.  <ul><li>Players take a minute or two to install </li></ul><ul><li>Some are standard </li></...
Three Flavors of Online Media  <ul><li>Downloading </li></ul><ul><li>Streaming </li></ul><ul><li>Webcasting </li></ul>
Downloading: <ul><li>Media file is downloaded to a person’s computer </li></ul><ul><li>Like a Word document or image file ...
Downloading: <ul><li>Advantages </li></ul><ul><ul><li>Can play the media anytime you want.  </li></ul></ul><ul><ul><li>Med...
Streaming:  <ul><li>Instant gratification for your audience </li></ul><ul><li>File may or may not be downloaded  </li></ul...
Streaming:  <ul><li>Advantages </li></ul><ul><ul><li>File begins to play as soon as enough of it is downloaded.  </li></ul...
Webcasting:  <ul><li>Like streaming, but… </li></ul><ul><li>Media file is never downloaded to the computer </li></ul><ul><...
Webcasting:  <ul><li>Advantages </li></ul><ul><ul><li>Audience can see a media program or event as it happens  </li></ul><...
Online Media Examples
YouTube <ul><li>Free video sharing site.  </li></ul><ul><li>Converts file to a streaming format  </li></ul><ul><li>Posts i...
Podcasts  <ul><li>Usually audio files (but they can be video files called vodcasts) </li></ul><ul><li>Like radio or TV sho...
Podcasts  <ul><li>Advantage </li></ul><ul><ul><li>Can “subscribe” to the show and get a notice that a new show is availabl...
Vlog, or Video Blog  <ul><li>A streamed video file  </li></ul><ul><li>Takes the place of written text on a blog.  </li></u...
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What Does Online Media Mean?

A presentation delivered to a client to help explain the various forms of online rich media.

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What Does Online Media Mean?

  1. 1. What Does “Online Media” Mean?
  2. 2. Many Buzzwords for Online Media <ul><li>Podcasts </li></ul><ul><li>Webcasts </li></ul><ul><li>Streaming video </li></ul><ul><li>mp3 </li></ul><ul><li>Vlogs </li></ul><ul><li>… more </li></ul>
  3. 3. Media Files Can Be VERY Large <ul><li>People want the same quality online that they experience at home </li></ul><ul><li>Better quality requires: </li></ul><ul><ul><li>more information </li></ul></ul><ul><ul><li>large files </li></ul></ul>
  4. 4. Online Media is “Compressed” <ul><li>Data is removed to make the file smaller </li></ul><ul><li>Quality can be affected </li></ul>
  5. 5. Online Media uses a “Player”. <ul><li>Players take a minute or two to install </li></ul><ul><li>Some are standard </li></ul><ul><ul><li>Windows Media </li></ul></ul><ul><ul><li>QuickTime </li></ul></ul><ul><ul><li>Flash </li></ul></ul><ul><ul><li>Apple iTunes </li></ul></ul><ul><li>Sometimes custom player software is created </li></ul>
  6. 6. Three Flavors of Online Media <ul><li>Downloading </li></ul><ul><li>Streaming </li></ul><ul><li>Webcasting </li></ul>
  7. 7. Downloading: <ul><li>Media file is downloaded to a person’s computer </li></ul><ul><li>Like a Word document or image file </li></ul><ul><li>Cannot be played until downloaded </li></ul>
  8. 8. Downloading: <ul><li>Advantages </li></ul><ul><ul><li>Can play the media anytime you want. </li></ul></ul><ul><ul><li>Media files may be sent as attachments with an email </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Media files can be very large. </li></ul></ul><ul><ul><li>Can take a long time to download, even with a broadband </li></ul></ul><ul><ul><li>Cannot be watched or listened to until it has completely finished downloading </li></ul></ul><ul><ul><ul><li>Can limit the impact of using a media file to communicate something.. </li></ul></ul></ul>
  9. 9. Streaming: <ul><li>Instant gratification for your audience </li></ul><ul><li>File may or may not be downloaded </li></ul><ul><li>File is large </li></ul><ul><li>Example </li></ul>
  10. 10. Streaming: <ul><li>Advantages </li></ul><ul><ul><li>File begins to play as soon as enough of it is downloaded. </li></ul></ul><ul><ul><li>Experience the media a little bit at a time. </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>File can pause for a second or two while the download catches up with the playing. </li></ul></ul>
  11. 11. Webcasting: <ul><li>Like streaming, but… </li></ul><ul><li>Media file is never downloaded to the computer </li></ul><ul><ul><li>Stored on the website, or a special computer called a media server. </li></ul></ul><ul><li>Live or scheduled. </li></ul><ul><ul><li>Radio station simulcasting their programs on the internet. </li></ul></ul><ul><li>Webcasts can use special website software, a standard media player or a custom media player. </li></ul><ul><li>Example </li></ul>
  12. 12. Webcasting: <ul><li>Advantages </li></ul><ul><ul><li>Audience can see a media program or event as it happens </li></ul></ul><ul><ul><li>Webcast can be converted to a downloaded or streaming file for viewing later. </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Depends on a high bandwidth connection </li></ul></ul>
  13. 13. Online Media Examples
  14. 14. YouTube <ul><li>Free video sharing site. </li></ul><ul><li>Converts file to a streaming format </li></ul><ul><li>Posts it to the YouTube site. </li></ul><ul><li>File can be public or private. </li></ul><ul><li>Standard length is 10 minutes </li></ul><ul><li>Longer/larger files can be uploaded for an additional fee. </li></ul><ul><li>Example </li></ul>
  15. 15. Podcasts <ul><li>Usually audio files (but they can be video files called vodcasts) </li></ul><ul><li>Like radio or TV shows </li></ul><ul><li>Example </li></ul>
  16. 16. Podcasts <ul><li>Advantage </li></ul><ul><ul><li>Can “subscribe” to the show and get a notice that a new show is available </li></ul></ul><ul><ul><li>Latest show is automatically downloaded to your iPod (using iTunes) or other mp3 media player. </li></ul></ul><ul><ul><li>Sometimes the podcast program is streamed from the creator’s website. </li></ul></ul>
  17. 17. Vlog, or Video Blog <ul><li>A streamed video file </li></ul><ul><li>Takes the place of written text on a blog. </li></ul><ul><li>Can be subscribed to </li></ul><ul><li>People can leave comments about it </li></ul><ul><li>Program may also be made into a vodcast for downloading </li></ul>

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