2. Hotel Management School Maastricht
The next step in hospitality
Teaching Hotel Château Bethlehem
A Case Study
3. The next step in hospitality
Hotel Management School Maastricht
The Facts
• 60 years of hotel management tradition
• 1.100 students
• Largest faculty of Zuyd University
• 4 years Bachelor Program + Masters
4. The next step in hospitality
Hotel Management School Maastricht
An Innovative Approach to Workplace Learning
The Idea
• Create hotel embedded in school
• Challenging /experimental environment to
attain skills for Bachelor in Hotel Management
• Innovative approach to workplace learning
• Principles of co-creation
• Perspective of transformation + conceptual
thinking
20. The next step in hospitality
Hotel Management School Maastricht
Hotel Management School Maastricht
Operational Training
• Semester 1 “Hospitality Operations”
Workplace learning – 6 weeks
• Semester 3 “People & Business in Hospitality”
Workplace learning – 1 week
• Semester 4 Operational Internship
• Semester 8 Management Internship + MIT
21. The next step in hospitality
Hotel Management School Maastricht
The Learning Environment
• Integral part of curriculum
• Semester 1
Hourly positions in Food & Beverage/
Rooms Division
• Semester 2
Supervision
• Semester 4 + 8
Selected places for operational + management internship
22. The next step in hospitality
Hotel Management School Maastricht
The Learning Environment
• “Organized” training environment
• Learning organization
• Exposure to creativity + conceptual thinking
• Breeding place
23. The next step in hospitality
Hotel Management School Maastricht
The Business Side
• Financial performance
• Reactive marketing + PR strategy
• Network marketing
• Consider your competitors
24. The next step in hospitality
Hotel Management School Maastricht
The First Results
• Strong PR coverage national/international
• 97% of guests will recommend hotel
• Overall service quality 81%
• Students perceive hotel as inspiring feature of
institute
25. The next step in hospitality
Hotel Management School Maastricht
Bouke Jongsma
Manager in Training, 2011
“Teaching Hotel Château Bethlehem – a hotel
where students and guests have a central role.
A historical building with a modern interior.
The hotel is an environment where the learnt
theory can be applied in practice in a
passionate and stimulating way . It brings
students together, it creates a community
feeling. My time in the hotel has introduced me
in many ways to the experience of hospitality.”
