2. 3 key questions
• Does it provide a competitive
advantage/s?
• Does it improve productivity?
• Does it enhance profit?
School of Hospitality Management
3. • Choosing the right technology for your
organization is a key management process
that can help the company move up in the
industry
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4. Does it Provide Competitive Advantage?
• How can the technology give us an edge
over our competitors?
– Product Differentiation
• Unparalleled Service
• Market Segmentation
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5. Does it Provide Competitive Advantage?
– Cost Differentiation
• Creation of product with lower cost
• Creation of better product at the same cost
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6. Product Differentiation
• Unparalleled Service
– Service that is present only in your
organization that provides a distinct
identity for the company in the industry
• Specific Item Freebie / Unique Customer
Service etc.
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7. Product Differentiation
• Market Segmentation
– Is a marketing strategy in which there is
a specific group in the market that is
being “targeted” by the company’s core
product or service
– This “target” has at least a common
characteristic present in all its members
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8. Product Differentiation
• Cost Advantage – Lower of Costs
– The cost of producing the same product
or level of service is lower than that of
the competition.
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9. Product Differentiation
• Cost Advantage – Higher level
Product for the Same Price
– The level of the product is higher than
that of the competitions, even if the
price is the same
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10. Does it increase productivity
• How can the technology increase our
productivity?
– Workflow Processing
• Task Sequencing
• Space Management
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11. Does it increase productivity
• How can the technology increase our
productivity?
– Data Processing
• Input – output time is minimized
• Minimization of data handling
• Streamlining the output
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12. Does it enhance profit?
• Does the use of technology produce
rewards that outweigh the risks?
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13. New Products in the Industry
• E-commerce (electronic commerce or
EC)
– the buying and selling of goods and
services on the Internet, especially the
World Wide Web.
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14. New Products in the Industry
• This term and a newer term, e-
business, are often used
interchangably.
• For online retail selling, the term e-
tailing is sometimes used.
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15. Division of E-Commerce
• E-tailing or "virtual storefronts" on Web
sites with online catalogs, sometimes
gathered into a "virtual mall"
• The gathering and use of demographic
data through Web contacts
• Electronic Data Interchange (EDI), the
business-to-business exchange of data
School of Hospitality Management
16. Division of E-Commerce
• E-mail and fax and their use as media for
reaching prospects and established
customers (for example, with newsletters)
• Business-to-business buying and selling
• The security of business transactions
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17. Forms of E-Commerce
• Distribution Channels
• Social Networking
• Internet Marketing
• Enterprise Systems
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18. Electronic Distribution Channels
• Provides communication linkage to the
hotel to its potential guests through
multiple exposure alternatives
– Internet Booking – Booking websites
– Global Distribution Systems
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22. Social Networking
• The use of Social Networking sites has
been an alternative way of exposing the
organization in a more “personal”
approach, allowing management to reply
to customer queries in a conversation type
public forum setting
School of Hospitality Management
23. Internet Marketing
• Online Ads
• Site Banners
• Free Selling Sites
• Pop Ups
• Collaborative Sites
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24. Enterprise Systems
• ES addresses the needs of Multi Property
organizations by providing a central
system accessible to the different
establishments
– This allows elimination of central and regional
office operation costs as well as increasing
efficiency in transfer of data
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26. • Property Management Systems
• Airline Reservation Systems
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27. Property Management Systems
• Is a system application that gives
automated information about a facility
and directly relates to the front and
back office operations in the
establishment
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28. Property Management Systems
• This system connects and coordinates
several modules in the establishment
• Reservations
• Rooms Management
• Guest Accounting
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29. What does Property Management
Systems do?
• Tracking of Availability of rooms /
facilities
• Tracking of guest information and
reservation details
• Guest consulting
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30. What does Property Management
Systems do?
• Registration and check in facilitation
• Guest Accounting services and
balances
• Housekeeping room status and
services monitoring
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