This is a full day workshop that aims to provide: Introduction to personal branding Introduce elements of personal branding What do I need to start branding yourself today? How can I do to become more competitive in todays job market Prepare and submit a better Cover Letter, Resume’ and Profile How to prepare for an interview? How to manage a Panel interview to your advantage

1. Personal Branding:
Enhancing Your Employ-
ability
BY: JAMAL NASSAR
NOV. 2016
KUALA LUMPUR, MALAYSIA
TOJAMALNASSAR@GMAIL.COM
WWW.JAMALNASSAR.COM
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2. About
This is a full day workshop that aims to provide:
 Introduction to personal branding
 Introduce elements of personal branding
 What do I need to start branding yourself today?
 How can I do to become more competitive in todays’ job market
 Prepare and submit a better Cover Letter, Resume’ and Profile
 How to prepare for an interview?
 How to manage a Panel interview to your advantage
17-Nov-16
How to Brand yourself & Increase your Employability: By
JAMAL NASSAR
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3. Video
You Got The Job!
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4. Self Branding
What is a Brand?
What is self branding?
 “The process of creating a distinctive unique image of yourself”
JN
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5. What is Your Personal Brand?
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6. Video
Go after what you believe
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Define Your Personal Brand?

7. What are the Elements of Personal
Branding?
 Appearance
 Your voice
 Ethics & demeanor
 Life philosophy
 Your Social values & cause
 Your personal profile (Explain your brand)!
 Your online social & professional profiles
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8. Before Branding
Exercise: Who are you?
30 minutes.
In this short but powerful exercise, participants take 30 minutes to:
1. Holistically describe themselves (who they are) in no more than 2 lines &
2. why they exist (mission & vision in life)!
Warning: this exercise may take a life time longer than 30 minutes.
17-Nov-16
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9. Your Personal Professional Brand
 Establish you area of expertise
 Build a presence off and online
 Generate brand awareness through networking
 Know what you want & why you want it
 Clarity & consistency
 Draw the lines and define your playing field
 Become a member of your professional associations
 Obtain specialized certifications
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10. How to Build your Personal Brand?
 Identify your target market
 Identify your competition
 Have a mission & vision
 Know your values
 Communicate your brand
 Establish a personal blog or a website, other online media
 Use online self branding tools
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11. Exercise
Why you need to define your top 3 un-negotiable values ?
….Why?
Discussion followed by exercise
15 minutes
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12. Enhance Your Brand Through
Presence
 Your Professional Deck
 Your E-profiles / Internet Presence
 Social Media
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13. Your Professional Deck
 Business Card
 Profile
 Portfolio
 Website/blog
 Published Books/Articles
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14. Your I-presence
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E-Presence
Linkedin
Website/
Blog
Publication
s/
Articles
Social
Media
CV Link
E-Portfolio

15. Social Media Strategies
 Define A “Social Media Strategy”
 Examine your Privacy Settings (Imp.)
 Use it to communicate your professional & personal interest
 Before you post…What to do?
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16. Social Media & Career Disaster
What Could Go Wrong?
(Video)
+
Case Study
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17. Submit your Resume
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18. CV / Resume
What is the objective of a CV?
 First impression
 Brief but strong introduction
 Gets you an interview
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19. Type of Resume
 Chronological
 Functional
 Mixed
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20. Resume’ Components
 Heading
 Objectives (Mission, professional statement)
 Summary of qualification
 Work experience (+Achievements)
 Education (maybe before experience if you are a Phd holder)
 Skills (Key skills & Soft skills, skills by category)
 Interest, community work, memberships, etc.
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21. General Resume Tips
 Look good
 Simple
 Neat
 Accurate
 Specific
 Descriptive
 Relevant
 Honest
 Positive
 Updated*
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22. What not to Write!
 Year of Birth
 Martial Status
 Family History (wife, and children)
 Home Address
 Hobbies & Interest!
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23. Resume Do’s & Don’ts
Resume’ Do’s:
 Customized to a certain extent towards a specific job
 Grammar & spelling error Free
 Well formatted & pleasing to the eyes
 Include your soft skills
 Remove irrelevant personal information
 Structure your resume’
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24. Resume Do’s
Achievement Statements (Examples)
- Increased profits by xx%
- Reduced errors by xx%
- Reduced losses by xx%
- Improved teamwork significantly,
by…1.2.3.
- Solved a problem by 1.2.3.
- Found cost effective solution
- Received an award
- Prevented a problem
- First to…..utilize……. in the company
- Developed a new procedure
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25. Resume Do’s & Don’ts
Resume’ Don’ts:
 Do not use the pronoun “I, me, my, our”.
 Avoid fancy fonts
 Avoid abbreviations
 Avoid general & long sentences
 Don’t overuse Bold, Italic, or underline
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26. What to Consider
 Tailor your CV to the job (How…?)
 Know the Company & the position
 Write a personal and customized CL.
 Your CV to include more achievements
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27. Resume’ - Regional Practices
To consider:
 Photo (depends)
 Personal information (Not to include)
 References (Not to include)
 Length of CV (shorter)
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28. Sample of Resume’
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29. The Worst Resume’
by BusinessInsider.Com
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30. More Samples
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31. Sample of Resume’
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32. Professional Design Resume’
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33. Exercise
Group Exercise
- CV Editing
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34. PART II
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35. Cover Letter
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3 reasons why do you need a Cover Letter?

36. Cover Letter
 Your Pitch!
 Give the employer a reason to take your CV seriously
 Brief & to the point
 No details
 “Consider adding a short personal story linking to a cause”
 Avoid general CL! [AVOID]
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37. Cover Letter
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A professional letter that:
 Speaks your voice
 Displays your abilities
 Shows your talent
 Shows you are a great match.

38. Cover Letter
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39. What is a Good Cover Letter?
 Opening Statement
 Experience brief (Relevant)
 Why you?
 Closing Statement
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40. Cover Letter Exercise
Make a Cover Letter to a Social Media Manager Position with Facebook.
Tell them why they should hire you, and why you are the perfect candidate
for the job!
15 Minutes
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41. The Job Interview (Video)
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42. Exercise
Interview Panel
1 hour
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43. The Interview
Before the beginning Visualize Success
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44. How to position yourself?
 Know everything about the company
 The Management, the BOD, Chairman, CEO, President.
 Who are the Strategic Partners?
 Understand every single details about the JD (Job Description)
 Research the interviewer profile
 Be ready to interrupt the interviewer if they don’t make sense!
 Be ready to Disagree (show your voice and your opinion politely)
 Display the funny intellectual you
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45. How to position yourself?
 Turn The Interview to your advantage!
 Feel free to question the business model of the company
 Inquire and understand where the organization is going
 At the end: MAKE YOUR PITCH!
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46. Body Language During the Interview
 Make sure to look to the interviewer when you talk to him/her
 Smile, remember to always smile
 Be aware of your posture (Critical)!
 Be aware of body mirroring technique
 Be aware of cultural offenses
 Do not move a lot!
 Be Aware of your tone.
 Speak slowly, clearly, and emphasis key words
 Be Confident
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47. Social Media & Employers
 Be ready for your future boss to examine all your public Facebook posts!
 Build up and complete your Linkedin profile
 Be aware of any negative public posts, articles or photos that can be
damaging to your professional career
 Be proactive and show your professional interest online
(Linkedin, blogging, twitter, etc).
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48. Q&A
Create Your Brand & Enhance your Employability
Jamal Nassar
Nov. 2016
tojamalnassar@gmail.com
www.jamalnassar.com
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