1. LOW-BUDGET BRAND VISIBILITY IDEAS
FOR SMALL BUSINESSES
-TOLULOPE ADEBAYO
COPYWRITER/
BRAND STRATEGIST
(PRESENTED AT THE NEXT LEVEL ENTREPRENEURSHIP TRAINING )

2. IT ALL STARTS HERE
Build Your

3. WHAT’S THE BIG DEAL ABOUT“BRANDING”?

4. THE BIG DEAL ABOUT BRANDING
• A brand is not just a name and
logo but it includes a set of
mental associations, held by the
consumer, which add to the
perceived value of a product or
service.
• However a brand name and logo
is very important
• A brand name can project an
expectation of its performance
and an emotion or feeling about
it.
• What emotion does it evoke in
your target audience?
…because on the long run what
you are selling is beyond
functionality.

5. • Hence you need to carefully select
your name and it should help
communicate something important
about your product or service like its
core concept or reason for being. In
addition it should be
• short,
• memorable,
• pronounceable (e.g AD-FABAK,
MITAHIR, GMOUTELE, ABBNG etc.
• distinguishable from competition.
• NOTE: A clumsy name can become
popular, but you must be ready to
spend heavily, in order to give the
brand name visibility and top of the
mind awareness…but how about its
perception? E.g. YEMKEM.
• Once you have a great brand name,
branding can make your marketing
efforts such as advertising more
effective and efficient.
STILL ON BRANDING

6. AFTER BRANDING WHAT NEXT?
Know Who Your Targets Are
• Describe the person most likely
to want or need your product.
• Where can you meet them?
• You can't sell a product until it is
defined and positioned.

7. • Make A Memorable Business Card
Your business card is the most classic way to sell
yourself, your business or your service.
• They’re inexpensive and portable.
Always keep a few of them on you, include them
with every handwritten note you send out, and
give them to contacts you meet as you move
about your day to day life.
Your card will be there long after you are gone.
• Make a Business Card For All your
Employees?
a. Counter people? Drivers? Yes. They're important
enough for this tiny investment.
b. They'll be proud to leave their card with every
customer and every prospect.
c. They'll use the card with friends and relatives
and your name will be in many more places.
CREATIVE BUT LOW-BUDGET
BRAND VISIBILTY TIPS

8. • Place Adverts that last months, not
minutes. e.g.
• BRT Branding: Advertising in a
bus, is not as pricey as you
might think. It will get you in
front of the eyes of thousands
of people on a daily basis.
• Flier
• Targets / Industry Magazine
• Stickers/Bubble Stickers
CREATIVE BUT LOW-BUDGET
BRAND VISIBILTY TIPS

9. • Wear Logo Apparel
• Be a walking, talking
advertisement for your business.
Wear a branded polo t-shirt.
• You’ll look professional, people
you interact with will see the
shirt, and it serves as a great
conversation starter.
• Everywhere you go, you’ll be
advertising your small business.
CREATIVE BUT LOW-BUDGET
BRAND VISIBILTY TIPS

10. • Brand Your Vehicle
• Put a logo or decal with your
phone number on your car.
This can establish a strong
presence in your community
and will be seen by
thousands of people.
CREATIVE BUT LOW-BUDGET
BRAND VISIBILTY TIPS

11. • Social Media Marketing
Social media marketing on websites
such as Facebook, Twitter and
LinkedIn can be quite powerful for
advertising your small business, and
it won’t cost anything but time and
effort.
• You can create a branded
Facebook Page for your business
and get interactive with your
prospects.
• You can also explore Paid Social
Media Advertising. E.g Facebook
Ad
CREATIVE BUT LOW-BUDGET
BRAND VISIBILTY TIPS

12. • Actively Contribute To Online
Forums In Your Niche
• Although this may not be relevant to
every business, there are online forums
for almost any niche you can think of.
Entire communities of people talking
about and seeking information on what
you do. If you provide them value, they
will listen to you.
E.g. So you think you can cook, Naija
Ads etc.
• If you become a known member and
develop an excellent reputation instead
of spamming people about your
business, you will become a trusted
source of information.
CREATIVE BUT LOW-BUDGET
BRAND VISIBILTY TIPS

13. • Give A Gift
• Offer a specialty item that's
useful enough to save and that
also serves as a reminder of your
business.
• Table calendars
• Car Air Freshener
• Note Pads
• Pen
• T-Shirt
• Carrier bag
CREATIVE BUT LOW-BUDGET
BRAND VISIBILTY TIPS

14. WHAT TO EXPECT
When you consistently promote your
brand you will create various levels of
Brand Familiarity such as:
• Brand Recognition: When target customers
remember having seen or heard of the brand.
This is critically important, basic prospect
education for new companies, products or
services.
• Brand Preference: When target customers will
choose the brand out of habit or past
experience. If your customers are satisfied with
the products or services, they will buy your
brand again if available.
• Brand Insistence: When target customers insist
on a product and would be willing to search
extensively for it.
Your customer is so satisfied that your
competitors don't have a chance to take the
business away from you
• Brand Advocacy: When the satisfied customer
tells everyone whom they know how great
your product or service is. They become your
best salesperson. Its called WORD OF MOUTH

15. SO IS YOUR PRODUCT OR SERVICE
VISIBLE ENOUGH?
Think Branding!

16. Gracias!