Apple v adobe ss

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Adobe Flash
• A software platform on which animation,
video ﬁles, and interactive web content is
produced and presented
• Until recently, many popular sites relied
solely on Flash for their media content

Adobe Flash

• About 75% of the
videos available online
are presented with
Flash
Flash Video Others

Apple’s Developer
Restrictions

• App programmers for iPhone OS use
Software Development Kits provided by
Apple.
• These SDK’s provide developers with a
number of Application Programming
Interfaces, or API’s
• Adobe Flash is not an Apple-approved API

Apple’s Reasons for
Restriction
• Adobe Flash is a closed platform
• HTML5, CSS, and JavaScript are open
• YouTube already has an iPod/iPhone/iPad
interface
• Most Flash videos are available in other,
more modern formats

Problems with Flash
• The number one reason Macs crash
• Needs to work with every platform
• This would limit innovations in mobile
device technology
• Not designed for touch control
• Runs slowly on mobile devices

Consumer Impact
• iPhone, iPod Touch, and iPad can not display
Flash content
• This includes most pages which are heavy
in visual and interactive content
• Most ﬂash based sites are being re-coded
to work with modern interfaces
• Some consumers were mislead by the
advertised full web browsing features
included with Apple portable devices

Alternatives to Flash
• HTML5 Video Tags

Flash HTML5

Other Software
Competition
vs.

vs.

vs.

vs.

Results of the Conﬂict
• iPhone, iPod Touch, and iPad are free to
release new innovations and upgrades to
their mobile devices
• Flash alternatives are beginning to replace
Flash in many website designs
• Adobe is becoming more aggressive with
their Mac software production

Sources
• “Thoughts on Flash” Steve Jobs

• “Apple v Adobe: this time it's executable” Charles Arthur

• “Apple Vs Adobe: Steve Jobs Responds” Pete Cashmore

• “Giant Face Off: Apple vs. Adobe. Good Or Bad?” Kate
MacKenzie

• “Adobe Announces Flash Support for iPhone (But Only
for Apps)” Ben Parr

• Apple iPhone product page

• iPhone OS 4 introduction presentation

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Apple v adobe ss

1. Versus

2. Adobe Flash • A software platform on which animation, video ﬁles, and interactive web content is produced and presented • Until recently, many popular sites relied solely on Flash for their media content

3. Adobe Flash • About 75% of the videos available online are presented with Flash Flash Video Others

4. Apple’s Developer Restrictions • App programmers for iPhone OS use Software Development Kits provided by Apple. • These SDK’s provide developers with a number of Application Programming Interfaces, or API’s • Adobe Flash is not an Apple-approved API

5. Apple’s Reasons for Restriction • Adobe Flash is a closed platform • HTML5, CSS, and JavaScript are open • YouTube already has an iPod/iPhone/iPad interface • Most Flash videos are available in other, more modern formats

6. Problems with Flash • The number one reason Macs crash • Needs to work with every platform • This would limit innovations in mobile device technology • Not designed for touch control • Runs slowly on mobile devices

7. Consumer Impact • iPhone, iPod Touch, and iPad can not display Flash content • This includes most pages which are heavy in visual and interactive content • Most ﬂash based sites are being re-coded to work with modern interfaces • Some consumers were mislead by the advertised full web browsing features included with Apple portable devices

8. Alternatives to Flash • HTML5 Video Tags Flash HTML5

9. Other Software Competition vs. vs. vs. vs.

10. Results of the Conﬂict • iPhone, iPod Touch, and iPad are free to release new innovations and upgrades to their mobile devices • Flash alternatives are beginning to replace Flash in many website designs • Adobe is becoming more aggressive with their Mac software production

11. Sources • “Thoughts on Flash” Steve Jobs • “Apple v Adobe: this time it's executable” Charles Arthur • “Apple Vs Adobe: Steve Jobs Responds” Pete Cashmore • “Giant Face Off: Apple vs. Adobe. Good Or Bad?” Kate MacKenzie • “Adobe Announces Flash Support for iPhone (But Only for Apps)” Ben Parr • Apple iPhone product page • iPhone OS 4 introduction presentation

Apple v adobe ss

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