1. PUBLIC RELATIONS IN THE U.S. MARKET Strategies for Success

2. Good PR is about building and maintaining professional networks. This means not only working with traditional and non-traditional media to obtain positive coverage: it means working with influencers, your customers, potential customers, and even your competitors to get the good word-of-mouth that drives sales and increases valuation. We enable our clients to connect with their audiences on a deeper, more meaningful level. WHAT IS PR?

3. Media relations Analyst relations Social media Speaking opportunities/attendance at conferences – i t is vital that you have a clear plan for speaking opportunities at the beginning of the calendar year. Many conferences require at least a six month lead on speaking opportunities, and event sponsorship requires months of preparation to maximize your exposure. Look to decide on events early to minimize your costs. Awards/competitions -- apply early and often, and avoid any applications that have up front costs or that require sponsorship. Do your research and leverage your online fans to gain placement! AND PR INCLUDES

4. Public relations differs greatly from advertising, yet is often confused with it (especially in the US). Effective PR can be less expensive and much more powerful than advertising. However, you also have less control. PR VERSUS ADVERTISING

10. Differentiation : Has it been done before, is your technology disruptive or a refinement? Know thy competition. Timeliness: Is it part of the news agenda in the US currently? Impact: How does the story effect your industry, your competition –will it change things in any way? Proximity and education: How is it relevant to the publication you want to write about it? Controversy: Will it divide opinion, will it get people talking? Sex sells – is it scandalous in anyway? Prominence: Is there a well known person attached to the news? Who is quoted in the release/any third party endorsement (market analyst or key influencer)? THINGS TO THINK ABOUT BEFORE SEEKING MEDIA ATTENTION IN THE US

12. BOLIERPLATE EXAMPLE – FACEBOOK & GROUPON About Facebook Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif. About Groupon Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.

15. Google Alerts Google Alerts allows you to set up keyword searches for the name of your company or competitors, for example, and receive updates in your email inbox or through an RSS feed. Customscoop A handy news clipping and tracking service, with the ability to easily generate reports and excel docs on the fly. Social Media Management HootSuite and Seesmic are services that allow you to manage multiple accounts across all the popular social media outlets. TweetDeck is used to manage profiles across Twitter, Facebook, LinkedIn, MySpace, Foursquare and Google Buzz. Professional Solutions Scoutlabs has a great clean interface and overall excellent features for volume trending, sentiment-tracking, learning about key quotes (based on sentiment), and managing workflow for response management Radian6 is a powerhouse that gives you i ntegrated workflow, alerts, sentiment, monitoring across blogs, forums, news, Twitter, and more . PUBLIC RELATIONS TOOLS

16. ANY QUESTIONS?