The document provides an analysis of the music video "Chasing the moon" by MyFutureLies. It discusses the storyline and themes of the video, which involve a singer navigating a forest at night while chasing the moon. The document also examines the health and safety issues portrayed and identifies the target audience as likely being 16-25 year old college students interested in indie music.

1. The Pitch

3. Theorists names and ideas
• Andrew Goodwin Theory –
Lyrics match visuals
‘I can see a road ahead’
Close up of the artists
, motif style
Sells and promotes the artist

4. Finding his way back
home ( Not predictable
to walk back home
through a field)
Redundancy and Entropy
Chasing the moon across
the sky

5. Examples of similar ideas/concepts
Backlighting
http://www.youtube.com/watch?v=ScfQ
DcFYUvQ
Singer is Narrative
http://www.youtube.com/wat
ch?v=KMihKmoYfe8
Storyline
Vampire diaries Setting in forest, werewolfs ( Moon)
http://www.youtube.com/watch?v=kU0E0zPaBQk
&feature=related

6. Health and Safety Issues
Could slip and fall down a hill.
Could trip over something on the forest
floor such as a tree root
You could trip over something you cant see
in the long grass

7. Target Audience
• Around 16-25, unisex but perhaps slightly veering to
a more male audience.
• Most likely to be College/university students.
• Middle class- C1/C2 demographic.
• Disposable income spent on leisure time and going
out.
• Media interests would be music magazines like
Karrang and NME. Music bands such as Kasabian,
Snow Patrol, The Script, Muse etc.
• Buying Habits mostly likely to be spent on gigs,
magazines, styling products, clothing, music
downloading and alcohol.
• They are explorers and hedonists who is looking for
fun and a good time and seeks individualism.

8. The song piece we are going to be using is
MyFutureLies – Chasing the moon
http://www.youtube.com/wat
ch?v=cQad76-QGq0