A brief presentation prepared for PHD London's Planner's conference in April 2012.
As per the IPA Excellence Diploma format, we were asked to discuss something "we believed in", in this case, i discussed the importance of brand purpose.
19. Ceo a
The path company A must take is
clear; to drive the growth of
core electronics, primarily
digital imaging, smart mobile and
game; to turn around the
television business and to
accelerate the innovation that
enables us to create new
business domains
20. Ceo b
company b will continue to
make the best products in
the world that delight our
customers and make our
employees proud of what
they do
21. Company a Company b
*Example stolen/borrowed from bruce daisley of
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