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Stuff that inspires
 10 things that are considered to be horny at
 Boondoggle Amsterdam
 http://bndggl.nl/BDA-25things




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
I believe in stuff worth
sharing. Great ideas are ideas
worth sharing
not just ideas worth noticing



© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
We are in the
                                                                seduction
                                                                business
                                                                Not the
                                                                communication
                                                                business.



© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
THE GUTS
                                                                      TO TAKE
                                                                      THE WAVE
                                                                      AND TO
                                                                      CAPITALIZE
                                                                      ON IT



© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
TO CREATE
                                                                         A CULTURE
                                                                         THAT
                                                                         DELIVERS
                                                                         HAPPINESS




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
BEHAVIORAL
                                                                              ECONOMICS
                                                                              TO NUDGE
                                                                              BEHAVIOR IN A
                                                                              CREATIVE WAY




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
TO FUCK WITH
                                                                     THE CONSUMER
                                                                     INSIGHT AND
                                                                     THEREFORE
                                                                     TO BECOME
                                                                     CONTAGIOUS



© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
TO BE
                                                                                  RADICAL
                                                                                  IN
                                                                                  SELLING
                                                                                  IDEAS




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
TO PROVOKE
                                                                                  TO SURPRISE
                                                                                  TO WAKE UP




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
NAUGTINESS
                                                                                  WITTINESS
                                                                                  PLAYFULNESS




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
TO BE
                                                                                  REMARKABLE
                                                                                  ON EVERY
                                                                                  TOUCH POINT




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
BOONDOGGLE NACHT VAN DE RECLAME

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BOONDOGGLE NACHT VAN DE RECLAME

  • 1. Stuff that inspires 10 things that are considered to be horny at Boondoggle Amsterdam http://bndggl.nl/BDA-25things © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 2. I believe in stuff worth sharing. Great ideas are ideas worth sharing not just ideas worth noticing © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 3. We are in the seduction business Not the communication business. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 4. THE GUTS TO TAKE THE WAVE AND TO CAPITALIZE ON IT © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 5. TO CREATE A CULTURE THAT DELIVERS HAPPINESS © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 6. BEHAVIORAL ECONOMICS TO NUDGE BEHAVIOR IN A CREATIVE WAY © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 7. TO FUCK WITH THE CONSUMER INSIGHT AND THEREFORE TO BECOME CONTAGIOUS © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 8. TO BE RADICAL IN SELLING IDEAS © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 9. TO PROVOKE TO SURPRISE TO WAKE UP © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 10. NAUGTINESS WITTINESS PLAYFULNESS © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 11. TO BE REMARKABLE ON EVERY TOUCH POINT © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu