Cycle4Change aims to promote awareness of obesity, health, and environmental issues through cycling. Its mission is to educate individuals and positively change mindsets. The target group is university students. The rationale is the current obesity crisis and its long-term health and economic impacts. The event objective is to run an event on March 6th between 12:30-2:30pm in the university hub, and key stakeholders include hub staff and students.

1. Project Action Plan
Cycle4Change

2. Mission, Vision and Target Groups
 Mission – Educate and promote awareness of obesity, health matters and environmental
issues through the use of cycling.
 Vision - Our vision is to positively change the mind-set's of individuals who interact with
Cycle4Change.
 Target Groups – The target group for Cycle4Change is University students who interact
with our stall/pitch in the University ‘Hub’

3.  Rationale – Our rationale behind an event to promote awareness obesity is the current crisis as
well as the long term affects of obesity on the health service. The Foresight Report concluded
that half the UK population could be obese by 2050 at a cost of £50bn per year. Recent studies
have shown this to be exceeded and happen earlier than the predicted date meaning half of
the UK’s population will be obese.
 There is clear evidence to show that climate change is happening. Measurements show that
the average temperature at the Earth’s surface has risen by about 0.8°C over the last century.
13 of the 14 warmest years on record have occurred in the 21st century and in the last 30 years
each decade has been hotter than the previous one.
 (http://www.nhs.uk/new)
 https://www.gov.uk/climate-change-explained

4. Project Action Plan
 Objective: Run our event Friday 6th March 2015 between 12.30-2.30pm
 Stakeholders – The Key Stakeholders within our event are the hub.
 Tom Dryburgh
 Anthony Chambers
 Stephen Williams
 Simon Frear
 Humberto Almeida
 Mark Piliste
 Bert Klemmer
 Johnathon Driscoll
 Tapiwa Brandon Musara