At its very heart, the role of mobile, both in 2014 and since its inception, is to connect us. Mobile connects us to each other: we live in a society that is increasingly mobile first and where mobile is a part of all of our lives. Mobile connects us to the world around us: the Internet of Things means that we are becoming increasingly interconnected with all aspects of our day to day lives, both on a personal and global level. Mobile also connects us to businesses and brands, providing new and expanding avenues to connect with consumers and new technology with which to do it. We live in a mobile first world, and mobile connects us to every part of it. Matt Hunt shares the experience that Apadmi has gained during their time at the forefront of the mobile industry, detailing not just why mobile is connecting us, but how.

3. 1. Mobile Connects Us To
Each Other
For the first
time there
are more
mobiles than
desktops
80% look at
their mobile
first thing
and last
thing
The Role of Mobile in 2014

4. The Role of Mobile in 2014
Mobile is the only
media sector that
is growing

5. 1. Mobile Connects Us To
Each Other
For the first
time there
are more
mobiles than
desktops
80% look at
their mobile
first thing
and last
thing
75 billion
mobile
devices by
2020
The Role of Mobile in 2014
Mobile is the
only media
sector that is
growing

6. The Role of Mobile in 2014
2. Mobile Connects Us To The
World Around Us
The Internet of
Things- the
interconnection of
day to day devices
Smart cities use the
IoT to streamline
services and become
more efficient
The IoT can work on
a personal,
individual level

7. The Role of Mobile in 2014
The Internet of
Things-
Interconnection of
devices
Smart cities use
the IoT to
streamline
services and
become more
efficient
The IoT also
works on a
personal,
individual level
Wearable
technology, on the
edge of adoption
Connected Car
could integrate
into the IoT

8. 3. Mobile Connects Us To
Businesses and Brands
iBeacon
Technology
-Bluetooth
Low Energy
There’s a fine
line to tread
between
utility and
privacy
The Role of Mobile in 2014
Marketers
can leverage
huge
amounts of
data from
mobile

9. The Role of Mobile in 2014
We are mobile
first, this is how
business have to
reach consumers
The more we
become
connected the
more ways
marketers can
reach us
Mobile gives
businesses more
innovative ways
to reach
consumers

10. 0161 850 1325
@apadmi
matth@apadmi.com
www.apadmi.com