Starbucks Strategy

Starbucks’ Global Quest in 2006:  Is the Best Yet to Come? Danny Nugroho RP  – 13967/PS/MM/06 Retnowulan    – 19421/PS/MM/06
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Starbucks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Values and  Business Principles ,[object Object],[object Object],[object Object],[object Object],[object Object]
About  Starbucks Mission Statements ,[object Object],[object Object],[object Object],[object Object]
Mission Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Social Responsibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis Generic Competitive Strategy
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7S Model ,[object Object],[object Object],[object Object],[object Object]
Site 7S Model Structure There are one store manager, one assistant manager, some shift supervisors and 16 partners/baristas
Site 7S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7S Analysis Skills −  coffee making −  customer service −  sales techniques
Site 7S Model ,[object Object],[object Object],[object Object]
Site 7S Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object]
Recommendation ,[object Object]
Starbucks Corporate Strategy
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Starbucks Strategy

  • 1. Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Danny Nugroho RP – 13967/PS/MM/06 Retnowulan – 19421/PS/MM/06
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  • 25. Industry and Competitive Analysis Generic Competitive Strategy
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  • 30. Site 7S Model Structure There are one store manager, one assistant manager, some shift supervisors and 16 partners/baristas
  • 31.
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  • 33. Site 7S Analysis Skills − coffee making − customer service − sales techniques
  • 34.
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  • 37.