This presentation was built to help University students with a social media plan to find a job. It covers social media, how to build goals, understanding an editorial calendar and more.
33. Take Aways
Plan your social media strategy holistically including which channels to
use, and what messages to communicate.
Use custom Facebook pages to help promote business.
Cross pollinate across channels to build overall social media presence.
Build an editorial calendar.
41. Take Aways
Tweet relevant content. Don’t Tweet about marketing one day and the
KFC Double Down sandwich the next.
Update regularly with relevant and valuable content that is no more than
20-25% about business promotion.
For businesses, build several different accounts to focus the feeds on
what is important to the audience
50. Take Aways
Research other profiles and see which ones match your expertice/
personality best.
Get a 100% profile. Make sure that it covers all the goals you have set
before you build it.
Upload a professional picture and use hi-resolution.