The document discusses the importance of processes for businesses. Processes provide consistency, efficiency, and flexibility while allowing for continuous improvement. It recommends defining products, mapping out processes step-by-step, tracking variables, measuring success, and monetizing services. As an example, it proposes building an easy and practical social media management process that provides good value.

2. Thank You

3. Defining your Process
Understand | Monetize | Improve
Tommy Hobin

4. The Importance of Processes
Why use processes?

5. Consistency
Give your clients what they expect

6. Efficiency
Make time by making a better product

7. Flexibility
Be ready for changes at all times

8. Improvement
Strive to be better

9. Standard Processes
Building and perfecting processes for years

12. Recap
Importance of Processes
Consistency
Efficiency
Flexibility
Improvement

13. Advantages of a Good Process
Why is this stuff so important?

14. Sell your Process

17. Schedule your Week
Time to start making time

18. Add More Services
Make time.. . get back to work

21. Recap
Why are Processes so Important
Sell your Process
Schedule your Week
Add more Services
Hire
Time | Money | Performance

22. How to Build Processes
Starting from scratch

23. Define your Product(s)
Write up a definition of what you are selling

24. Run your Process
Go through your process step-by-step

25. Track all Variables
What is going on?
Tracking all variables gives you the
opportunity to better understand your
product, answer client questions, evaluate
the time spent per project and... .

26. Fail Fast
It’s the only way to know

27. Measure Success
What worked – and how can I make it better?

28. Monetize your Service
Track your Time

30. Recap
How to Build Processes
Define your Product(s)
Run your Process
Keep Track of Variables
Measure Success
Sell it

31. Let’s Get Practical
$500 Social Media

32. Easy Process to Build

33. Good Value

34. Their Niece can do it
For half the price

35. Let’s Go
Work together to build a process
Social Media