UKTI Digital Focus Group. London, UK. Kontexto Inc. thoughts and insight.

1. Real Time Web Services for Online News Publishers

3. Survived the first crash in ’99, the second in 2009 and hope to miss the one in 2019

4. Kontexto builds real time web services for online news publishers

5. publishflow™ - real time visitor analytics for managers, editors, reporters and bloggers

6. @follow™ - real time news delivered to mobile browsers

7. We help move digital content around and analyze how people interact with it

8. Sell our services anywhere there is an opportunity to do so

9. We have successfully worked with the UK government to win new businessKontexto – UKTI Digital Content Focus Group

11. Main reason was a high concentration of potential customers in one geographic area

12. Closer to technical and business talent who have operational experience in Europe

13. Legally allowed to work here, U.S. makes it tough to set up and work legally

14. Our entry point was working with UKTI starting in September 2009

15. Specifically with a program called the Global Entrepreneurs Program (GEP)Kontexto – UKTI Digital Content Focus Group

17. “High potential” = create jobs, technological advance, expand the economy

18. Team of 15 business mentors in the UK and other large international cities

19. Each mentor has raised private financing and/or sold a technology business

20. Introduction to potential paying customers

21. Introduction to others who can provide introductions to potential paying customers

22. Introduction to professional services for set up legal, accounting and other adminKontexto – UKTI Digital Content Focus Group

24. Legal, accounting and administrative requirements are expensive everywhere

25. Language barriers do delay things, if not completely rule out certain types of business

26. Our desire to stay virtual and lean versus demand for physical presence in countries

27. I completely underestimated the time and money required to move across bordersKontexto – UKTI Digital Content Focus Group

29. Need to define Global (what part of global you care about depends on your biz type)

30. Need to define Export (physical goods, code, ideas, developers, humans)

31. Need to define Business Type (start-up, small shop, big shop, profits?)

32. Need to define Business Intent (trial customers, new business, partners, talent)

33. Need to define Success (business success versus political success)Kontexto – UKTI Digital Content Focus Group