This is my presentation for the Bottom Line: Social media for business presentation for the Fox Cities Chamber of Commerce.

1. Thomas Clifford@tommytrc Bottom Line: Social Media for Business

3. Twitter is Worldwide

4. Global Response??

5. How Did This Happen? How do you go from zero to top twitter’erin Wisconsin in 8 months? Engagement!!

6. How to Engage Twitter • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers

7. The Conversation is key Remember Twitter is a 2 WAY Conversation It’s not IM  This is KEY!!

8. MeaningfulConversation People may not respond immediately People can not see your facial expressions Twitter in many ways is like e-mail and canbe abused THAT’S NOT WHAT I MEANT

9. 2-WAY Conversation

10. The Power of Twitter Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

11. The Power of Twitter Earthquakes, Sporting Events Customer Service Issues!!! The SPEED of Twitter

12. The Power of Twitter Veronica De La Cruz Brother Eric, who needs a heart transplant Red tape in getting on the transplant listing Working social media like crazy Enter twitter - hash tag #eric Case study 2

13. The Power of Twitter The retweets worked their way around the twitterverse… Eric’s cause was being retweeted by Al Roker, Demi Moore, P. Diddy, Alyssa Milano, Kathy Ireland, Annie Duke, Kevin Smith, and Twitter celebs like Pete Cashmore and The Expert FYI Pete Cashmore AKA mashable Over 730,000 followers

14. Enter Trent Reznor Offered pre-show sound check seats/meet & greet the band VIP backstage passes and dinner to his shows DAY 1 – Over $260,000 To-date OVER $850,000 in donations

15. Enter Tony Hawk • Donate $1,000 you get a limited edition signed Skateboard & a copy of NIN rare CD STILL signed by Trent himself.

16. The Power of PEOPLE!

17. Case Study 3 VS Race to 1 Million Followers

18. Cable News Network Billionaire, Ted Turner 212 Countries 93 Million US Households

19. Ashton Kutcher Married Demi Moore MTV Punked A few movies no one watched Famous in his own mind… Internet sensation

20. And the Winner Is….

21. Again… How did this Happen? engagement

22. Make it Happen… • Connect to your Audience • Invite Discussion • Be Yourself • Know your Followers • Spread the Wealth

23. It really isn’t about me…

24. It’s all about YOU!

25. THANK YOU!!! Thomas Clifford@tommytrctommytrc@gmail.com