Look at the many advantages of shopping locally. Look at the advantages and disadvantages of shopping on the Internet. Look at how to beat the Internet with your independent business.

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Presented by Tom Shay of
Profits Plus Solutions
727-464-2182
tomshay@profitsplus.org

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Events to promote our independence
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Only 6 cents of every dollar spent
with a big box retailer stays in the
community.
For a chain store only 20 cents of
every dollar stays in the community
Every dollar spent with a sole
proprietorship keeps 60 cents
circulating in the community
 Indiana Main Streets
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Money stays in a community three
times longer when spent with an
independent retailer
 South Dakota Rural Enterprise
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A dollar spent at an independent
retailer is re-spent 6 to 15 times
before it leaves the community
Every dollar spent creates $5 to
$14 in spending
Spend a dollar with a chain store
and 80% leaves immediately
 Northwest Earth Institute’s Choices for Sustainable Living
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For every $100 spent with an
independent retailer, $68 stays
within the community
Only $43 remains in the
community after having been
spent with a chain store, mass
merchant or big box store
 Andersonville, Illinois Study of Retail Economics
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With a locally owned business that
leases or rents a building, there is
an impact of $179 per square foot
It is only $105 with the chain store
 Andersonville, Illinois Study of Retail Economics
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Independent = passion

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Hey, Alexa
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Amazon Prime Day – July 11
53 million people shopped Prime Day
73% of new shoppers that try Prime
become members; 90% are still
members a year later
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Shave clubs; Gillette, Dollar a
month, Harry’s
Express concern, offer to help
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Awesome customer service could
make a difference
 25% of returns happen during
holiday season according to Optoro
NRF estimates 15%-30% of online
purchases are returned
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What is wrong with discounting?
Discounts of 5% to 20%
Likelihood of customer making a
second purchase rises
Discounts of 30% and more
Attracts the “price shoppers” with
little chance of their returning for
another purchaseOptimove 2017
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Where did I buy the last mattress?
Where will I buy the next one?
Would I make a referral?

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Jack’s phone call technique
Customer having not made a
purchase in last 6 months; call 10
per day/60 calls per week
40%-55% have “not needed
anything”
Of the 60 called, 12 visit the store
within 10 days
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What would your business pay for a
customer to walk into your
business?
Download the free promotion
evaluation calculator from the
Profits Plus website
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What does Alexa do?
Remembers the customer and what
they order
Makes it easy to reorder
Delivers quickly
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And what does she not do?
Tell the customer about what is new
Stays in contact with the customer
Asks the customer how they like
their last purchase
Sell by referral
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We can never duplicate the
experience you have by going into a
bookstore; sit in a comfortable chair
with a cup of coffee and a new book
in your hands

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Never forget a customer;
Never let a customer forget you

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