1. A SMS gateway is a website or a telecommunications network service that is
positioned between two SMSC’s. It allows the users to send and receive short
message service or SMS transmissions to or from a telecommunications
network that supports SMS. A SMS gateway can also serve as an international
gateway for users with roaming facility and supports SMS communication
away from the home network. It acts as a relay that translates one protocol
into another, i.e. media conversion from email and other formats. It solves the
basic problem of diverse wireless telephony suppliers using different or
proprietary communication protocols. SMS gateway can be integrated
through a number of API’s which offer a wide range of connection options
such as HTTP, SMPP, FTP, etc
SMS software is a program that
helps in sending and receiving
large numbers of SMS. It enables the users to send bulk SMS from your
computer to mobile handsets and wireless devices speedily. However, before

2. downloading SMS software you must ensure it suits your requirements.
Firstly, before downloading you must ensure that it is compatible with your
system and that all SMS software does not support bulk messaging. Some of
the key features of this software are ability to create and manage multiple
lists, ability to send group text messages to people on your list, ability to
create auto responses and bar codes, etc.
Bulk SMS is the distribution of a large
number of short messages for deliverance to cell phone terminals. It is the
practice of sending messages to a group of people that is the target audience
and customers through a single click. Bulk SMS is generally used for SMS
marketing by promotional companies, consumer brands and banks. There are
various companies that provide the facility of bulk SMS for countries all over
the world. It is the most recent and innovative way of marketing. There are
numbers of software available that can help you send mass SMS from any PC
to user’s mobile phones using windows OS compatible devices within a short
period of time. However, these days it is becoming a growing menace as the
consumers are inundated with unsolicited SMS from companies trying to
promote their product or service through SMS marketing.
SMS service, also known as short message service is a text messaging service
that allows for short text messages to be sent from one mobile phone to

3. another or from the web to another cell phone. It is the most extensively used
and popular data application around the world. SMS service is quite like
paging. The only difference being that they do not require the mobile phone to
be active and the messages can be held for a number of days until the phone
is active or within range. The text messages conventionally cannot exceed
160 characters which includes spaces as well. SMS was initially a part of
GSM, but it is now accessible on a number of networks, including 3G
networks. SMS service frequently uses T9 predictive technology that makes
text messaging quicker and well-organised on QWERTY mobile phones, which
do not have full keyboards.
SUMMARY:- Thanks to the advent of hi-tech telecommunication
technology, SMS to promote your business or support your customers has
came out to be the latest and the cheapest way of doing business
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