HEALTHCARE INEQUALITY

INADEQUATE
HEALTHCARE
IN THE BLACK
COMMUNITY
CYCLE 51
Hidaya Davis

From education to
employment, income to
home ownership African
Americans endure a
range of inequalities …..

….but the gaps in health
and wellness might be
the most ominous of
them all.

I believe the key to abundance in all sectors of your
life starts with your physical health

Food Deserts
Leading Causes
The Black Diet
Medical Racism
CONTENT PLAN
You can describe the topic of
the section here
01
02
03
04

What are food deserts?
- A food desert is an area with low to no access to
healthy and affordable food.
- ⅓ of the population lives greater than one mile
away from a supermarket for urban areas, or
greater than 10 miles for rural areas.

● 1 out of every 4 black households are situated in
a food desert
● This leaves about 19 million people in America
without access to proper nutrition and a
disproportionate number is black.

The #1 leading
cause of these
health
disparities are
Food Deserts

The Black Diet
- “Soul food” a cuisine in the black community
consist of a host of delicious dishes but have
terrible dietary effects.
- Soul food typically involves fried foods, with lots of
fatty meats and with loads of sodium and sugars.
- This cuisine is prepared at family gatherings and
celebrations

The Black Diet Cont..
- “African-American Food and Nutrition: From Survival
to Choice,” Barbara Dixon (1997) points out some
interesting tidbits on how soul food originated.
- Since early African-Americans worked long, strenuous
hours in the fields, the food they ate had to be hearty.
-While this method worked for African-Americans in the
early part of the century, it has just contributed to the
high rates of obesity and etc

The Black Diet Cont..
- This diet is not without health implications
- 75% of black men and women develop high blood
pressure by their mid-50s, compared with 55 percent of
white men and 40 percent of white women
- Hypertension opens a gateway to heart attacks, stroke
and kidney failure

Medical Racism
Racial discrimination within healthcare
has created a negative expeirence with
minorites and healthcare providers.

Medical Racism
- This negative relationship between healthcare
providers and black people has had negative
impacts.
- A 2016 study found white medical students believe Black
people have a higher pain tolerance than white people.
- Of all the participants, 73% held at least one false belief about
the biological differences between races.

Medical Racism
- Because of the long racist history america has
sufficient healthcare is also not accessible
- Due to lack of sufficient access healthcare in our
communities, most black and brown people only
seek “catastrophic” health treatment instead of
“preventive” health treatment

Medical Racism
- This is why…
- The number one leading cause of death in black
people is heart disease with 23.7% , the 5th & 6th
being stroke and diabetes
- IN 2014 Black people have a lower life expectancy
than white people
- Black babies are 3-4 times more likely to die after
birth

My solution
- Eliminate food deserts, add more
supermarkets
- Better education in our school systems to
teach the true importance of nutrition.
- Better education in medical school

Who’s working on it now?
- There are multiple orginizations working to fix
food security, The Greater Chicago Food
Despository is one
- NAACP working to eradicate structural racism
- “Get up and move” campaign working on fixing
national nutrition in underserved communities

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ABOUT US 01

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ABOUT US
the section here
TABLE OF CONTENTS
MARKET ANALYSIS
the section here
GOALS & STRATEGY
the section here
CONTENT PLAN
the section here
BUDGET
the section here
KPI OVERVIEW
the section here
01
02
03
04
05
06

2005
Mercury is the smallest
planet of them all
2008
Venus is the second
planet from the Sun
2010
Mars is actually a very
cold place
OUR EVOLUTION

OUR EVOLUTION
2008
Venus is the second
planet from the Sun
2010
cold place

MERCURY
Mercury is the closest
planet to the Sun and
also the smallest one
WHAT SETS US APART?
VENUS
Venus has a beautiful
name, but it’s terribly hot,
even hotter than Mercury
MARS
Despite being red, Mars is
a cold place, not hot. It’s
full of iron oxide dust

GUIDING PRINCIPLES
Ceres is located in the
main asteroid belt
Despite being
red, Mars is a
cold place
MARS
Venus is the
second planet
from the Sun
VENUS
Jupiter is the
biggest planet of
them all
JUPITER
Neptune is
very far from
the Sun
NEPTUNE
CERES

“This is a quote, words
full of wisdom that
someone important said
and can make the reader
get inspired.”
—SOMEONE FAMOUS

Mercury is the closest planet
to the Sun and the smallest
one in the Solar System
MERCURY
Venus has a beautiful name
and is the second planet
from the Sun
VENUS
OUR PHILOSOPHY

Despite being red, Mars
is actually a cold place
HEALTHY LIFESTYLE PRODUCTS
SATURN
It’s the farthest planet
from the Sun
MARS
Saturn is a gas giant and
has several rings
NEPTUNE
It’s the biggest planet in
the Solar System
JUPITER

VENUS
It’s the farthest planet
from the Sun
It’s composed of
hydrogen and helium
MULTIVITAMIN SUPPLEMENTS
Jupiter is the biggest
planet of them all
MARS
Venus is the second
planet from the Sun
It’s the closest planet to
the Sun
MERCURY NEPTUNE
SATURN JUPITER
cold place

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9h 55m 23s
333,000
Distance between Earth and the Moon
The Sun’s mass compared to Earth’s
386,000 km
Jupiter's rotation period

Mars is actually a
very cold place
MARS
It’s composed of
hydrogen and helium
SATURN
It’s the closest
planet to the Sun
MERCURY
It’s the farthest
planet from the Sun
NEPTUNE
THIS IS A MAP

2005
● Saturn 60%
● Mercury 30%
● Mars 60%
● Venus 10%
● Jupiter 90%
2008
● Saturn 70%
● Mercury 20%
● Mars 40%
● Venus 30%
● Jupiter 70%
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MARKET SHARE

BUYER PERSONA PROFILE
planet to the Sun and
also the smallest one
JAMES MILLER
STUDIES
AGE
SALARY
JOB
Marketing
20-30
$1,500-$2,000
Community Manager
Venus is the second
planet from the Sun
● ONLINE 20%
● LOCAL 80%
PURSACHE
PERSONALITY
● Book lover
● Big dreamer
● Artist creative
● Cinema lover

Venus has a beautiful name
and is the second planet
from the Sun
EXPLORATION
planet to the Sun and the
smallest of them all
CONSIDERATION
Despite being red, Mars is
actually a cold place. It’s full
of iron oxide dust
DECISION
BUYER JOURNEY
1
2
3

SALES FUNNEL
Mars is actually a
very cold place
MARS
Neptune is very far
from the Sun
INTEREST
Mercury is the
smallest planet
PURCHASE
Saturn is the only
planet with rings
DECISION

Mars is actually a
very cold place
MARS
It’s composed of
hydrogen and helium
SATURN
It’s the closest
planet to the Sun
MERCURY
It’s the farthest
planet from the Sun
NEPTUNE
COMPETITOR ANALYSIS

SWOT ANALYSIS
S W O T
cold place
STRENGTHS
planet to the Sun
WEAKNESSES
Venus is the second
planet from the Sun
OPPORTUNITIES
Saturn is the only
planet with rings
THREATS

Mars is actually a
very cold place
MARS
Venus is the second
planet from the Sun
VENUS
Ceres is in the main
asteroid belt
CERES
Saturn is a gas giant
and has several
rings
SATURN
● SHORT TERM
● LONG TERM
GOALS

STRATEGY
Ceres is in the main
asteroid belt
KEY ACTION 1
Mercury is the
smallest planet
KEY ACTION 2
Saturn is the only
planet with rings
GOAL
Venus has extremely high
temperatures
VENUS
It’s a gas giant, the biggest
planet in the Solar System
JUPITER
The Sun is the star at the
center of the Solar System
THE SUN
Pluto is now considered a
dwarf planet
PLUTO

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KEY ACTION 1
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KEY ACTION 2
KEY ACTION 3
KEY ACTION 4
KEY ACTION

Neptune is very far away
from us
NEPTUNE
Pluto is now considered
a dwarf planet
PLUTO
is actually a cold place
MARS
The Moon is Earth’s only
natural satellite
MOON
TIMELINE

BUDGET
Neptune is very far away
from us
NEPTUNE
Pluto is now considered
a dwarf planet
PLUTO
Saturn is composed
mostly of hydrogen
SATURN
50%
75%
20%

Neptune is the farthest
planet from the Sun
PRODUCTIVITY
25% 90%
is a very cold place
● MERCURY 30%
● MARS 60%
● VENUS 90%
RATE
Venus is the second
planet from the Sun
RATE
● MERCURY
● MARS
● VENUS
KPI OVERVIEW
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