Momentum’s presentation on how to grow your business.

1. ‘Unlocking The Potential in Your Business’

2. “Our Aim is…
To Increase Your
Profits By
Over 50%
Within 12 Months”

3. The Desired Outcome For Today's Meeting:
1. To gain a clear understanding of the issues and
challenges in your business!
2. To provide an outline of how our systems work to
help you achieve increased sales and profits .
3. Outline effective strategies to help you work ON
your business instead of IN your business – So that
you don’t HAVE to be there every day.
4. To help you in following a proven program of
continuous improvement by implementing our
techniques, methods and systems.
5. To explain how Momentum works with business
owners who WANT to excel…

4. Momentum’s Methods And Systems …
What Are They?
A simple and logical process that helps and guides you and your
company to:
• Capture ‘MARKET SHARE’ by winning new customers and;
‘WALLET SHARE’ by fulfilling your need to grow customer
loyalty.
• Make a consistent and continuous effort towards improving your
business.
• Create a business that provides a fun and secure work
environment.
• Systemise and develop the business so that it will run and flourish
on ‘autopilot’ - without the owner or controller having to be
there or oversee the day to day detail.
• Produce a consistent and predictable profitable return for the
money, time and effort invested.
“Our Business Is To Grow Your Business…”

5. Momentum Business Development is a Licensed Partner
With The Alchemy Network
• An international business development and joint venture
consultancy operating World-wide.
• We’re professionally trained, qualified and licensed veteran ‘been
there, done that’ professionals who have ‘walked the talk’…
• We have over 3,400 PROVEN systems, strategies, campaigns, ads,
sales methods and business improvement programs &
Knowledge…
• We work with SME’s and use either NO cost or low cost
business growth methods that are proven and time tested to
quickly build sales, turnover and profits. We guarantee that…
“Our Business Is To Grow Your Business…”

6. Who is Tom Verner?
• Sales & marketing since 1983, progressing to
• ‘Head of Sales’ in 2000 for a £26m Belfast Company…
(VHS Distribution – sold to DCC PLC - 2005)
• Achieved continuous growth annually in direct and indirect sales, selling both products
and services to the SME sector…
• 2006 - Business Development, Yell Marketing & Media Consultant…£860mT/0
• 2009 - Founder & Managing Director of Momentum Business Development Ltd, a
Northern Ireland Business Development organisation…
“Growing Millions For Northern Ireland Companies …”

7. What Other People Say
“My Business Went from £200 Per Week To Almost £2000 per Week
In 6 Months –Around 975% Increase…”
• Tom started to my business and introduced a strategic plan of how to increase the
profits. By the end of 6 months, my business had increased to around 975%. I
never envisaged this increase and it was all down to Tom’s marketing techniques
that brought it about…
• I found Tom to be one of the most ethical and honest professional consultants I
have known over the years - Therefore I would certainly recommend Tom to any
company that is looking to increase their business and move to the next level...It
did mine!
• Seamus Brady – Managing Director – Moyle Supermarkets Ltd - 2010

8. What Other People Say…
“Tom Increased my profits by £11,700 in two hours”
……..
“I asked Tom to look at my business as I was looking to
maximise the growth & profitability of my business.
Within two hours of Tom’s consultation, he showed me how to increase my
profits by £11,700.
I would highly recommend Tom to any business as he’s a ‘breathe of fresh air’
and he looks at your business from a whole different perspective. His
proven methods and strategies are amazing.
Brendan Kearney – Oakley Fayre – Downpatrick 2011

9. Why It Is Getting Tougher And
Tougher To Succeed In Business…
No. 1. The Clutter Factor: The average person is bombarded
with up to 3,000 commercial messages every day… You are
not only marketing against your competitors but marketing
against every other business for the attention of your
target!
Is Your marketing is part of someone else’s clutter.
No. 2. Reputation: People buy from companies and
individuals that they KNOW and TRUST. Lack of credibility
and customer confidence is the biggest reason why people
don’t buy from you – They don’t know you.
No. 3. Competition: There is an army of competitors in
EVERY industry. You must stand out. Are you lucky enough
to have NO Competitors?
No. 4. The Economy: The worldwide slump has led to many
businesses fighting just to survive.

10. What’s Wrong With Business?
Fatal Sales & Marketing Mistakes…
Trying To Market To Everyone: “You can’t be all things to all
men”. Too many businesses are perceived as the ‘same as’.
They don’t differentiate in the eyes of their customers.
Not Having An Effective Sales & Marketing System: Most
businesses market themselves ineffectively or very poorly.
“It is no good doing the same thing and expecting a different
result”.
Increasing Costs: Advertising and marketing expenses are
increasing every year… Out of proportion to results and
revenue. It costs three times more to get half of the result!

11. The Three Reasons Why People Don’t
Buy…
People buy from companies and individuals that they
KNOW and TRUST.
There is not much you
can do about the first
two: Money and Need…
But there are many things
that can do about the
third - Trust…
You have to develop the level of trust and believability that
they need in you to do business with you!

12. A New Business Reality…
The REAL Purpose Of A Business…
The main function of any business is make a PROFIT.
So, regardless of the type of business, market, products or services; ALL
businesses are Sales & Marketing businesses.
Reality No. 1. Having a ‘great’ product or service alone will not
achieve success… BUT a ‘quality’ product or service marketed in a
superior way WILL GUARANTEE your success.
Reality No.2. The KEY to a profitable business is to successfully
implement effective and affordable Marketing and Innovation.

13. What Makes A Business Succeed?
In order to succeed in business, you must first understand what makes
successful businesses work.
Successful businesses don’t just happen ... They are MADE to happen.
All effective and profitable businesses share three basic strengths
They are totally sales and profit oriented.
They use effective people, systems and methods.
They sell quality products and services that someone
actually wants to buy.
Are You Making The Profits You Want?

14. Focus On Proper Priorities
Market Share vs Wallet Share
Market Share: Focus on
numbers - getting
Strategies To
Build Your more customers
Business
Wallet Share: Focus on customer
penetration – filling
all their needs Turnover is Vanity …
Profit is Sanity!
The quickest, easiest, most
inexpensive road to growth and
profits is to concentrate on:-
How much, how many, and for how long can you
sell to each of your customers?

15. Maximising Your Business Potential
Using ‘wallet share’ strategies is one of the most effective
and fastest ways to increase business.
Finding new customers is
7 – 8 times more difficult!
It is far easier to do
business with people that
already know you.
Momentum details the concept and provides you with
many methods to implement into your business and gain
hitherto unrealised cash windfalls and ongoing profits!

16. Single Channel Of Distribution:
The Diving Board Philosophy…
RE VE NUE
Many businesses rely on just one method
Direct Sales
of generating income.
This is called the diving board philosophy.
Parthenon

17. Multiple Channels
Of Distribution
Look what happens when Momentum helps your business
create and use multiple distribution channels…
RE VE NUE
Telemarketing
Joint Ventures
Endorsements
Internet Marketing
Back End Sales
Direct Sales
Advertising
Direct Mail
Referrals
Parthenon

18. There Are 7 Profit Multipliers To Skyrocket
Your Business
There is a limit to how much you can CUT COSTS before quality and service is
affected. Therefore, it makes sense to use NO LIMIT STRATEGIES…
There are 7 ways to grow a business:
Increasing just one of these
will help your business to
grow…BUT by increasing
ALL of these Multipliers by
just a small margin will
exponentially skyrocket
your bottom line profits!

19. Guaranteeing Your Success With The 7 Profit Multipliers
Momentum’s 1 ↑ Number
Of Leads 2 ↑ Conversion
Rate 3 ↑ Number Of
Transactions
BD 444 • Host/Beneficiary
Relationships
•
•
Improve Sales Skills
Make Irresistible
• Develop a ‘Back
End’
• Direct Mail •
Strategies - To
Offers Frequent Buyers
• Advertising • Guarantees Programme
• Telemarketing • Cross-Sell Other
Gain Explosive
• Package Products
• Special Events Together Products / Services
• Qualified Lists • Questionnaires • Endorsements
Bottom Line • Direct Sales • Educate •
•
Price Inducements
Upgrades
Growth…
110 METHODS 63 METHODS 55 METHODS
4 ↑ Transaction
Value 5 ↑ Profit
Margin 6 ↑ Number Of
Referrals 7 ↑ Buying
Lifetime
• Up-Sell To Bigger / • Reduce Overheads • Reward Programmes • Communicate
Better Product & Expenses • Use prompters Often
• Offer Larger units • Increase Prices • Two For One • Deliver Better
• Package Products • Outsourcing • Service
New Customer
Together • Use No Or Low Thank You Letters • Loyalty
• Increase Price Cost Distribution • Programmes
Referral Fees
• Change Product • Efficiency & • Private Viewings
• Customer
Profile  Upmarket Productivity Recommendations • Service Contracts
• Newsletters
53 METHODS 68 METHODS 57 METHODS 38 METHODS

20. Using The 7 Profit Multipliers To Build A Business
Let’s look at a typical business model…
KEY 1 KEY 2 KEY 3 KEY 4 KEY 5
Number of Conversion No. Of Transaction Profit
Leads Rate Transactions Value Margin
100 X 30% X 2 X £100 X 50%
Per Year = 30 = 60 = £6,000 = £3,000
Sales Sales Gross Gross Profit
Revenue
The Value of
KEY 6 KEY 7 Each Customer
No. of Buying
Referrals Lifetime Is
£600
X 1 = Total X
+ 3 = Lifetime So
Annual Value:
@ £3,000 Years
Annual
Profits = £18,000
Gross Profit = £6,000

21. Using The 7 Profit Multipliers To Build A
Business
Now by just adding 10% to each key…
KEY 1 KEY 2 KEY 3 KEY 4 KEY 5
Number of Conversion No. Of Transaction Profit
Leads Rate Transactions Value Margin
100 X 30% X 2 X £100 X 50%
Per = 30 = 60 = £6,000 = £3,000
Year Sales Sales Gross Gross
Revenue Profit
X 33% X 2.2 X £110 X 55%
110 = 36 = 80 = £8,800 =£4,840
The Value of
KEY 6 KEY 7 Each Customer
No. of Buying
Referrals Lifetime Is
£600
X 1 = Total X
+ 3 = Lifetime
Annual value:
@ £3,000 Years
Annual
Profits = £18,000
Gross Profit = £6,000
X 1.1 = = X
3.3 =
£33,541 !
= £5,324 £10,164

22. Using The 7 Profit Multipliers To Build A
Business
Now by just adding 10% to each key…
KEY 1 KEY 2 KEY 3 KEY 4 KEY 5
Number of Conversion No. Of Transaction Profit
Leads Rate Transactions Value Margin
100 X 30% X 2 X £100 X 50%
Per = 30 = 60 = £6,000 = £3,000
Year Sales Sales Gross Gross Profit
Revenue
X 33% X 2.2 X £110 X 55%
110 = 36 = 80 = £8,800 =£4,840
The Value of
KEY 6 KEY 7 Each Customer
No. of Buying Increases From
Referrals Lifetime
£600 to £931
X 1 = Total X
+ 3 = Lifetime
So
Annual Value:
@ £3,000 Years Just a 10%
Annual
Profits = £18,000
= £6,000 increase in
Gross Profit each of the 7
Alchemy Keys
= 186%
X 1.1 = = X
3.3 =
£33,541 ! overall
= £5,324 £10,164 markup

23. As A Money Making Machine Your Business,
Can Be Your Exit Plan…
The ambition of every business owner should be to sell the
business at the highest possible price in the shortest
possible time.
The question is: Will you exit on your terms?
If so, your Exit Strategy will be one of the following:
1. Sell
2.Franchise
We work with you to help you achieve this goal.
As a result your mind-set changes… You consciously build a
business rather than just a job.
The value of a business is usually based on a multiple of
profit.
Momentum helps you achieve this because the system
increases profit and therefore the capital value of your
business.
**We Have Systems To Find Buyers!**

24. Working Together… Our 9 Step Process
To Give Your Business A Kick Start:
1. Action Plan & Letter of Agreement.
2. Business Growth Audit Meeting.
3. Market Research.
4. Staff Meeting And Staff Research.
5. USP & Positioning Workshop.
6. Creation And Compilation Of Action Plan.
7. Presentation Of Action Plan.
8. Weekly Meetings & Strategies Implemented.
9. Full Quarterly Review.

25. Working Together…
Our Proposal For The Way Forward:
1. Initial:
A one year contract with an initial trial period of 3 months
where my efforts will be totally concentrated on increasing
sales and profits in your company.
2. Following this, if then jointly agreed:
A period of 9 months to continue with the plan of building the
business and laying permanent foundations that develop and
improve the company.

26. Your Partners In Success…