The 2010 version of the popular Social Media for Business presentation slides as used by Tonick Media marketing director, Aren Grimshaw. The slides accompany a talk aimed at helping those business users new to social media understand the nuances of the medium, with respect to more than just marketing opportunities. If you would like details of upcoming events please call 07501 259000 or visit http://tonickmedia.com for more info. Many slides contain links to extra resources and information. Click on purple text and images to navigate to more info.

1. Social Media for Business

2. Before we get started… Who Am I?

3. 60% of European Consumers now engage with Social Media on a regular basis 64% of UK Companies say they have experimented with Social Media However…

4. This leaves some important questions unanswered… What is Social Media? Is it just another fad? Is anyone making any money? Where do I start?

5. What is Social Media?

8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure , opportunity and sales

10. The Technology

12. Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Forums Aggregators

22. A Typical Profile Avatar Bio Web Address Location Custom Background

26. Where do I start?

27. The Planning Approach Identify Communities Define Objectives Agree an Approach Allocate Resources Link to Technology

28. Identifying Communities Allied trades Competitors Funders / Investors Other regions Staff Journalists Suppliers Politicians Demographics Technical ability Interests Geographic location Partners Influencers Customers

31. The Approach

32. VCP Visibility + Credibility = Profitability

36. Some Examples

43. Is anyone making any money?

44. Results: Business Cornwall

46. Results: UKNetWeb

49. Where do I start?

51. Google Show Options

52. Google Show Options