1. MAKING HOMES MEMORABLE
COLOR TREND GUIDE 2012
SIMPLY STATED
CLARITY
ARCHETYPES
WIT AND WIMSY

2. THE BETTER HOMES AND GARDENS® REAL ESTATE &
PANTONE PARTNERSHIP:
COLOR TECHNIQUES FOR STUNNING HOME STAGING
This presentation outlines the 2012 color trend palettes, and the videos show basic
updates and color combinations, that can be applied throughout the rooms in your
house when staging it to sell or decorating after you buy.

3. PANTONE AND BETTER HOMES AND GARDENS®
REAL ESTATE COLOR YOUR NEST
Color is the single most important design element reflecting mood and style. For over 45 years,
Pantone, the world’s global provider of professional color standards, has been relied upon by
designers everywhere.
Pantone has made it simple by breaking the 2012 color trends down into 4 categories:
o Simply Stated
o Clarity
o Archetypes
o Wit and Whimsy
You will see different identifying color codes under each color swatch. You can take these
codes and buy the exact color via Pantone’s paint series, or you can bring the color to get a
color match at your local paint supply store.
PANTONE® and other Pantone LLC trademarks are the property of Pantone LLC.
PANTONE Colors may not match PANTONE-identified standards. Consult current
PANTONE Color Publications for accurate color. Pantone LLC is a wholly-owned
subsidiary of X-Rite, Incorporated. © Pantone LLC, 2010. All rights reserved.
Content provided by Leatrice Eiseman, executive director of the Pantone Color Institute®
.

4. SIMPLY STATED
Simplicity and comfort meet urban rustic. Colors are easy on the eye yet not without
surprise in the blend of dusty rose, avocado, antique moss, periwinkle blue, warm taupe
and angora white.

5. SIMPLY STATED
Simple and organic, this color palette can
be earthy and soft or a splash of color in
a neutral space.

6. SIMPLY STATED
PANTONE 17-1718 PANTONE 18-4105
Dusty Rose Moon Mist
PANTONE 16-0840 PANTONE 14-4203
Antique Moss Vapor Blue
PANTONE 18-0430 PANTONE 16-1010
Avocado Incense
PANTONE 17-3932 PANTONE 12-0605
Deep Periwinkle Angora
PANTONE 18-0928
Sepia

7. CLARITY
Clarity illustrates a very clean approach to design and color. Uncomplicated,
straightforward, with no extraneous details, it is the essence of purity. This well-defined
palette shows a clear definition of striking contrast between the ‘Zen’ of cool blues and
greens, the pristine presence of pure white, sparked by the opposite contrast of a mystical
mauve, violet, and Tibetan red.

8. CLARITY
A fresh burst of color makes a room crisp and bright.

9. CLARITY
PANTONE 15-0336 PANTONE 19-1934
Herbal Green Tibetan Red
PANTONE 13-0540 PANTONE 17-4405
Wild Lime Monument
PANTONE 13-6009 PANTONE 11-0601
Brook Green Bright White
PANTONE 17-2617
Dahlia Mauve
PANTONE 19-3325
Wood Violet

10. ARCHETYPES
Classics never go out of style – they are the archetypes of design and color that are
seemingly ageless. Just as fashion repeatedly illustrates basics such as black, brown, beige,
gray and taupe can also be redefined in the home by introducing colorful accents through
the pulsating rhythm of a bossa nova red.

11. ARCHETYPES
This classic color palette can be traditional or
modern with bold accents of red and warm
creamy browns.

12. ARCHETYPES
PANTONE 18-1547 PANTONE 16-1334
Bossa Nova Tan
PANTONE 15-1119 PANTONE 14-0000
Taos Taupe Silver Gray
PANTONE 18-0601 PANTONE 14-1012
Charcoal Gray Champagne Beige
PANTONE 19-1111
Black Coffee
PANTONE 19-1034
Breen

13. WIT AND WIMSY
This fanciful palette invites us to put on a happy face. An energized yellow-green plays
against a not-too pretentious pink, while carrot and coral call out to be cooled down by
ultramarine and clematis blue. Bright yellow and bachelor button form a playful duo and
all is sweetened by a smattering of brown sugar.

14. WIT AND WIMSY
Light and playful, this color trend is great for
children’s rooms or as an accent to any living space.

15. WIT AND WIMSY
PANTONE 14-0445 PANTONE 17-1134
Bright Chartreuse Brown Sugar
PANTONE 14-0756 PANTONE 17-4037
Empire Yellow Ultramarine
PANTONE 15-1912 PANTONE 19-3951
Sea Pink Clematis Blue
PANTONE 18-1649 PANTONE 14-4522
Deep Sea Coral Bachelor Button
PANTONE 16-1361
Carrot

16. VIDEOS AVAILABLE:
So how can you take these trends and fit them into your space?
www.bhgrealestate.com/powerofcolor/
http://www.bhgrealestate.com/Video/SherryChrisFeaturedonFoxNews/87624910001/64055505
9001
With a little bit of money, and not a lot of effort, you can take these color trends and apply them
to your home to create a look and feel that is all your own. It can be as simple as re-painting a
room, adding accent pillows to brighten a space, or adding fresh cut flowers to tie a room
together.
These videos will give you a quick overview of how to apply these trends in the right color
combinations to take the stress out of staging your home.

17. © 2010 Better Homes and Gardens Real Estate LLC. Better Homes and
Gardens ® is a registered trademark of Meredith Corporation licensed to
Better Homes and Gardens Real Estate LLC.
Equal Opportunity Company. Equal Housing Opportunity. Each Better
Homes and Gardens ® Real Estate Franchise is Independently Owned and
Operated. All other marks are the property of their respective owners.