The document discusses how emerging technologies are enabling new ways of connecting and learning through social interaction in online virtual worlds. It provides examples of how these virtual spaces allow for user-generated content, communities, and identity exploration through avatars. The document advocates moving beyond traditional education models to embrace more hands-on, collaborative and immersive learning experiences enabled by these online environments.

1. Dr. Tony O’Driscoll Fuqua School of Business, Duke University Avoiding the Routinization Trap Enabling the Immernet to change how we live work and play

2. Slide: Red Pill or Blue ?

3. Slide: My Vision Educator Perspective My Reality

4. Slide: Enterprise Perspective A fundamental disconnect...

5. Slide: Happy 16 th Birthday ! April 22, 1993

6. Slide: Webvolution Connect “ TO” Connect “ THROUGH” Connect “ WITHIN”

7. Web 2.0 = UG X You Tube = User Generated CONTENT Digg = User Generated FILTERING del.icio.us = User Generated ORGANIZATION Blogs = User Generated COMMENTARY Technorati = User Generated PRIORITIZATION RSS = User Generated DISTRIBUTION Web 2.0 = Connecting THROUGH

8. Slide: Here Comes Everybody

9. Slide: Crowd Sooth ing From blogging to cellphone video, technology has forever changed the way we process and communicate about tragedy — in good ways, and perhaps bad. Since Monday, there has been a non-stop flood of postings on the popular Facebook student site, on MySpace and LiveJournal, and on personal blogs — expressing everything from grief to anger to confusion. "What better place to mourn someone than a place that they themselves built to express who they are, and a place where the deceased and his or her friends may have spent a great deal of time interacting?”

10. O n My Mind

11. Slide: Getting things done requires good connections, both the human kind and the Internet kind. Schooling has confused us into thinking that learning was equivalent to pouring content into people’s heads. It’s more practical to think of learning as optimizing our networks. Learning=Net WORK ing

12. Slide: Digital Native

13. Slide: Annagram CHEAT TEACH

14. Slide: From/To STOCKS FLOWS

15. Slide: New Value Chain Information = Currency People = Transport Conversation = Transfer Insight = Outcome

16. Slide: I mm ernet ? 3Di = Connecting WITHIN

17. Slide: Life Imitates Art

18. Slide: Quick Poll

19. Slide: Deborah Wince-Smith President, Council on Competitiveness MMORPGs

20. Slide: Deborah Wince-Smith President, Council on Competitiveness Video Game Stats

21. Slide: Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006 Virtual Worlds

23. Slide: Unbounded Space Social Interaction Communities User Created Content Business VSW MMORPG Avatar-Mediated Persistent World Reputation Immersive Interactive Real-Time Communication Virtual Economy Assets Unbounded Space Social Interaction Communities User Created Content Business Opportunity Bound by a Narrative Defined Roles NPCs Rules Tokens Ranks and Levels Kin or Twins?

24. Slide: Are we There YET ?

25. Slide: Gutenberg Lumiere Watt Routinization 1785 – Invented 1807 – Steam Boat 1829 – Locomotive 1450 – Invented 1500 – German Bible 1520 – Literature 1895 – Invented 1903 – Great Train Robbery

26. Paving Cow Paths 137 Miles ___ Hours

27. Slide: The Sense of Self The Death of Distance The Power of Presence The Sense of Space The Capability to Co-Create The Pervasiveness of Practice The Enrichment of Experience Differentiation

28. Slide: Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Difference

29. Slide: Immersion * Interactivity = ENGAGEMENT I*I=E Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Engagement

30. Slide: John Seely-Brown Education is going through a large-scale transformation toward a more participatory form of learning. Rather than treat pedagogy as the transfer of knowledge from teachers who are experts to students who are receptacles, educators should consider more hands-on and informal types of learning. These methods are closer to an apprenticeship, a farther-reaching, more multilayered approach than traditional formal education . We are learning in and through our interactions with others while doing real things. I'm not saying that knowledge is socially constructed, but our understanding of that knowledge is socially constructed. It is in participation with others that we come into "being" and internalize our own understandings of the world. Edumersion 2.0

31. Slide: Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning F low R epetition E xperimentation E ngagement D oing O bserving M otivation FREEDOM !

32. Slide: Source: Kapp and O’Driscoll 3D Classroom Replication Practice Authentic Activities Emergent Learning Constructs Do Real Work Facts Concepts Procedure & Rules Principles Problem Solving Group Forum Breakout Scavenger Hunt Guided Tour Role Play Conceptual Orienteering Social Networking Operational Application Co-Creation 3DLA Model

33. Slide: Enterprise to the Rescue?

34. Slide: History Lesson 1585-1587

35. Slide: Mind the TRAP ! 1650 1940 1995 2008 Now that we are moving from factory work to anytime, anyplace work, we need an anytime anyplace educational parallel.

36. Slide: Personal Story April 15, 1995 April 16, 2007

37. Slide: Personal Story My name is Arie (Lionel) Librescu and I am Liviu's younger son. I am writing to you regarding the "Virginia Tech Second Life Memorial" Video tribute you have posted on YouTube.com. My family and I would like to thank you very much for the kind and beautiful gesture. Personally, your video has moved me very much and I would like to thank you very much for it. I wish you all the continued luck and success in life. Arie Librescu

38. Slide: Get Fired Up ! Get a Social World AVATAR Play MMORPGs Experiment Wildly Bring EVIDENCE to world so we can CHANGE THE GAME in LEARNING, KM & COLLABORATION while avoiding ROUTINIZATION TRAP

39. Slide: Red Pill or Blue ?

40. Slide: Questions

41. Slide: Connect http://wadatripp.wordpress.com