Created for Spark Workshop presented by the Birmingham Business Alliance.

1. Hi there, I’m Tony
Pitch video
Essentials
of a 3 minute
@summerville
Spark Workshop
May 15, 2013

5. Pitch video
Essentials
of a 3 minute

6. Pitch video
Essentials
of a 3 minute

7. Pitch video
Essentials
of around a 1 minute

8. 1) why video?

9. Easy to Consume
-people are Busy-

10. Share & go viral
-Dollar shave cluB-
over 10 million views

11. Measurable METRICS
87 zillion
views
51% visitors
watched
21 BILLION
shares
34 gazillion
dollas

12. Search engine LOVE
-it does a site good-

13. The DOs & DON’Ts

14. First
Think

15. SHORT
Keep it

16. SHORT
Keep it
seriously

17. nail the first 5 seconds

18. call to action
End with a

19. Don’t autoplay

20. Don’t use built-in mic
-decent mics are cheap-

21. Don’t be Fake
-be yourself (yo)-

22. Fleetio
The
approach

23. three
Start with
versions
“All in One
Place”
“The Happy
Fleet”
“The Other Guys”

24. get creative
Remove distractions
&
(or get drunk)

25. Harness your inner don draper

26. Rinse
&
Repeat
Sleep on it
Edit
Get feedback
Tweak

28. Start thinkin’ scenes

29. Record the audio
(we used elance.com)
Found our guy,
took threetakes.

30. How to
Hire a videographer
The big firms are expensive
(like $40k expensive)

31. How to
Hire a videographer
Ask around.
Browse portfolios.

32. The Creative
Balancing Act
you creative
Subject matter
expert.
Creative genius,
that is.

33. Hiring help? create a brief

34. Meticulous feedback

35. publish
Promote
measure

36. Timeline
• Initial planning: 2 days
• Script development: 3 days
• Feedback & iterations: 3 days
• Find voiceover talent & record audio: 1 day
• Video & animation build out: 1.5 weeks

37. costs
$54.79
voiceover
$1,367.68
videographer

38. Shoot for
great
not perfect.
A good video is better than no video.

39. Thank you!
Find this presentation online at:
fleet.io/bba-spark
tony summerville
tsummerville@fleetio.com
@summerville